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I'm Betty Njeri Muiruri, a marketing professional from Nakuru, Kenya with a CPA and a Bachelor of Commerce (Finance). I specialize in digital marketing, content creation, and customer relationship management, leveraging SEO and analytics to drive engagement and growth. I enjoy collaborating across teams to deliver targeted campaigns and measurable results. I'm passionate about mentoring others, delivering engaging lectures and course materials, and supporting sales and marketing teams to improve brand visibility. In recent roles at Inchcape Kenya Ltd and the Kenya Institute of Management, I have helped clients and students grow through practical, results-oriented marketing and communications work.…I'm Betty Njeri Muiruri, a marketing professional from Nakuru, Kenya with a CPA and a Bachelor of Commerce (Finance). I specialize in digital marketing, content creation, and customer relationship management, leveraging SEO and analytics to drive engagement and growth. I enjoy collaborating across teams to deliver targeted campaigns and measurable results. I'm passionate about mentoring others, delivering engaging lectures and course materials, and supporting sales and marketing teams to improve brand visibility. In recent roles at Inchcape Kenya Ltd and the Kenya Institute of Management, I have helped clients and students grow through practical, results-oriented marketing and communications work.

Betty Njeri Muiruri

Project Manager, Content Creator, Writer, +6

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I'm Betty Njeri Muiruri, a marketing professional from Nakuru, Kenya with a CPA and a Bachelor of Commerce (Finance). I specialize in digital marketing, content creation, and customer relationship management, leveraging SEO and analytics to drive engagement and growth. I enjoy collaborating across teams to deliver targeted campaigns and measurable results. I'm passionate about mentoring others, delivering engaging lectures and course materials, and supporting sales and marketing teams to improve brand visibility. In recent roles at Inchcape Kenya Ltd and the Kenya Institute of Management, I have helped clients and students grow through practical, results-oriented marketing and communications work.…I'm Betty Njeri Muiruri, a marketing professional from Nakuru, Kenya with a CPA and a Bachelor of Commerce (Finance). I specialize in digital marketing, content creation, and customer relationship management, leveraging SEO and analytics to drive engagement and growth. I enjoy collaborating across teams to deliver targeted campaigns and measurable results. I'm passionate about mentoring others, delivering engaging lectures and course materials, and supporting sales and marketing teams to improve brand visibility. In recent roles at Inchcape Kenya Ltd and the Kenya Institute of Management, I have helped clients and students grow through practical, results-oriented marketing and communications work.

Available to hire

I’m Betty Njeri Muiruri, a marketing professional from Nakuru, Kenya with a CPA and a Bachelor of Commerce (Finance). I specialize in digital marketing, content creation, and customer relationship management, leveraging SEO and analytics to drive engagement and growth. I enjoy collaborating across teams to deliver targeted campaigns and measurable results.

I’m passionate about mentoring others, delivering engaging lectures and course materials, and supporting sales and marketing teams to improve brand visibility. In recent roles at Inchcape Kenya Ltd and the Kenya Institute of Management, I have helped clients and students grow through practical, results-oriented marketing and communications work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Part-time Lecturer at Kenya Institute of Management

January 1, 2017 - Present

Teaching accounting, finance, common units, customer relationship management and finance units; developing teaching content according to the course outline; assessing students' coursework; implementing new teaching methods reflecting changes in technology; preparing scheme of work, lesson plans and lecture reports.

Marketing officer at Wake Technologies

June 2, 2023 - August 1, 2025

Led the execution of integrated marketing campaigns and content across digital and print platforms to boost brand awareness. Managed website content, leveraging SEO and analytics to improve engagement. Conducted market research, collaborated with sales and design teams, and supported the development of marketing materials for product launches and promotions. Played a key role in improving communication strategies and campaign performance tracking.