I’m a Creative Director, Senior Integrated Designer, Art Director, and Photographer with over 25 years’ experience bringing ideas to life across branding, packaging, digital communications, marketing, event design, and advertising. I’m hands-on from concept to delivery, shaping strategy, leading the creative, and producing final artwork and print-ready files. For the past five years, I’ve been Brand Director at Digital Silk, where I helped shape and grow brands in the digital space. I’m a self-motivated, collaborative creative who enjoys inspiring teams, solving problems under pressure, and making sure the work not only answers the brief but elevates the brand. I’m equally comfortable leading strategy, developing concepts, or sitting with clients to build strong relationships.…

Boban Vaiagich

I’m a Creative Director, Senior Integrated Designer, Art Director, and Photographer with over 25 years’ experience bringing ideas to life across branding, packaging, digital communications, marketing, event design, and advertising. I’m hands-on from concept to delivery, shaping strategy, leading the creative, and producing final artwork and print-ready files. For the past five years, I’ve been Brand Director at Digital Silk, where I helped shape and grow brands in the digital space. I’m a self-motivated, collaborative creative who enjoys inspiring teams, solving problems under pressure, and making sure the work not only answers the brief but elevates the brand. I’m equally comfortable leading strategy, developing concepts, or sitting with clients to build strong relationships.…

Available to hire

I’m a Creative Director, Senior Integrated Designer, Art Director, and Photographer with over 25 years’ experience bringing ideas to life across branding, packaging, digital communications, marketing, event design, and advertising. I’m hands-on from concept to delivery, shaping strategy, leading the creative, and producing final artwork and print-ready files. For the past five years, I’ve been Brand Director at Digital Silk, where I helped shape and grow brands in the digital space. I’m a self-motivated, collaborative creative who enjoys inspiring teams, solving problems under pressure, and making sure the work not only answers the brief but elevates the brand. I’m equally comfortable leading strategy, developing concepts, or sitting with clients to build strong relationships.

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Language

English
Fluent
Portuguese
Fluent
Serbian
Fluent
Croatian
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Advanced

Work Experience

Brand Director at DIGITAL SILK
April 1, 2020 - Present
In my capacity as Brand Director, I am responsible for all branding work. In addition to that, I serve as Web Art Director.
Senior Art Director at ATP (Association of Tennis Professionals)
April 1, 2013 - September 18, 2025
As a Senior Art Director, I have won two global pitches. I have developed both online and offline brand identities, as well as BTL and ATL campaigns. (ATP Tennis - World Tour/O2 WTFinals)
Creative Director at Havas Prague
January 1, 2004 - September 18, 2025
Directed a multidisciplinary creative team, delivering strategic brand development, integrated campaigns, and high-impact activations across ATL, BTL, and POS channels. Ensured creative excellence aligned with business objectives and brand consistency. (Société Générale, Peugeot, Citroën, Wella, Pepsi, Carrefour)
Founder and Creative Director at ¿CÓMOQUENO? STUDIO
January 1, 2006 - Present
For the past 20 years, I have worked as a freelance senior designer and art director for a number of agencies: Superhero/Jump, Matta, Publicis, JWT, Geometry/ G2, Tequila/TBWA, Grey, Lowe, VCCP, W+K, Ogilvy&Mather, Identica, Elvis, McCann, TBWA, Grey Healthcare, Fitch, Lunar BBDO, all London, and for Leo Burnett, Publicis, Havas in Belgrade (branding, packaging, integrated communication and above the line concept development and art direction, activation, POS, promotional material, editorial, magazine layouts, posters, web design and press advertising) Some of the clients I have worked for: Bethesda, Pernod Ricard, AirSerbia, Sacoor, ATP World Tour/O2 WTFinals, Sky, Nike, Société Générale, Philip Morris/Marlboro, Delhaize, P&G, Lacoste, Hugo Boss, Air New Zealand, Renault, Nokia, Orange, Shell, BAT/Dunhill, GSK, JTI/ Winston, Pfizer)
Brand Director at Digital Silk
July 1, 2025 - September 18, 2025
As Brand Director, responsible for all branding work and also serving as Web Art Director, shaping brand identities and digital strategies for clients in the agency’s portfolio.
Senior Art Director at ATP (Association of Tennis Professionals)
April 1, 2013 - September 18, 2025
Won two global pitches and developed both online and offline brand identities, as well as BTL and ATL campaigns for ATP World Tour and O2 WT Finals.
Creative Director at Havas Prague
January 1, 2004 - September 18, 2025
Directed a multidisciplinary creative team, delivering strategic brand development, integrated campaigns, and high-impact activations across ATL, BTL, and POS channels, ensuring creative excellence aligned with business objectives and brand consistency.
Senior Graphic Designer at Havas Lisbon
January 1, 2004 - September 18, 2025
Senior graphic designer contributing to branding, activation, events, POS and BTL/ATL work for major clients, building proposals and delivering on-brand visuals.
Design Director at Grey Home Lisbon
December 1, 2005 - September 18, 2025
Led a team of creatives across branding, identity systems, brand activation, promotional campaigns, editorial design, magazine layouts, posters, web design, and press advertising; ensured cohesive visual direction and high-quality delivery across touchpoints.
Founder and Creative Director at ComoQueno Studio
January 1, 2006 - Present
Founder and Creative Director; 20 years as freelance senior designer and art director for agencies (e.g., Superhero/Jump, Matta, Publicis, JWT, Geometry/G2, Tequila/TBWA, Grey, Lowe, VCCP, W+K, Ogilvy & Mather, Identica, Elvis, McCann, TBWA, Grey Healthcare, Fitch, Lunar BBDO) in London, and for Leo Burnett, Publicis, Havas in Belgrade. Focus on branding, packaging, integrated communication, above-the-line concept development and art direction, activation, POS, editorial design, magazine layouts, posters, web design, and press advertising. Clients include Bethesda, Pernod Ricard, AirSerbia, Sacoor, ATP World Tour/O2 WTFinals, Sky, Nike, Société Générale, Philip Morris/Marlboro, Delhaize, P&G, Lacoste, Hugo Boss, Air New Zealand, Renault, Nokia, Orange, Shell, BAT/Dunhill, GSK, JTI/Winston, Pfizer.
Graphic Designer at Design studios (Belgrade & Lisbon)
August 1, 2001 - September 18, 2025
Graphic design work across branding, activation, events, POS and BTL/ATL for diverse clients including Sagres, CC Colombo, Continente, and Peugeot.

Education

BA (Hons) Graphic and Product Design at Faculty of Applied Arts, Belgrade University
January 11, 2030 - September 18, 2025
BA (Hons) Graphic and Product Design at Faculty of Applied Arts, Belgrade University
January 11, 2030 - September 18, 2025

Qualifications

BA (Hons) Graphic and Product Design
January 11, 2030 - September 18, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality, Consumer Goods, Manufacturing, Other