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Creative Director and Brand Director with 30 years of international experience leading brand transformation, global brand strategy, and integrated marketing communications across Europe, the UK, the US, and international markets. I build, reposition, and scale brands for multinational organizations, challenger businesses, and global agency networks—combining strategic thinking with hands-on creative execution. I bring an editorial eye as a practising photographer, strengthening composition, identity, narrative, and visual culture across campaigns, content, and brand experiences. I also integrate AI into research, planning, insights, and creative workflows to accelerate innovation and improve decision-making while maintaining strong human judgment and delivery.…Creative Director and Brand Director with 30 years of international experience leading brand transformation, global brand strategy, and integrated marketing communications across Europe, the UK, the US, and international markets. I build, reposition, and scale brands for multinational organizations, challenger businesses, and global agency networks—combining strategic thinking with hands-on creative execution. I bring an editorial eye as a practising photographer, strengthening composition, identity, narrative, and visual culture across campaigns, content, and brand experiences. I also integrate AI into research, planning, insights, and creative workflows to accelerate innovation and improve decision-making while maintaining strong human judgment and delivery.

Boban Vaiagich

Brand Designer, Creative Director, Art Director, +7

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Creative Director and Brand Director with 30 years of international experience leading brand transformation, global brand strategy, and integrated marketing communications across Europe, the UK, the US, and international markets. I build, reposition, and scale brands for multinational organizations, challenger businesses, and global agency networks—combining strategic thinking with hands-on creative execution. I bring an editorial eye as a practising photographer, strengthening composition, identity, narrative, and visual culture across campaigns, content, and brand experiences. I also integrate AI into research, planning, insights, and creative workflows to accelerate innovation and improve decision-making while maintaining strong human judgment and delivery.…Creative Director and Brand Director with 30 years of international experience leading brand transformation, global brand strategy, and integrated marketing communications across Europe, the UK, the US, and international markets. I build, reposition, and scale brands for multinational organizations, challenger businesses, and global agency networks—combining strategic thinking with hands-on creative execution. I bring an editorial eye as a practising photographer, strengthening composition, identity, narrative, and visual culture across campaigns, content, and brand experiences. I also integrate AI into research, planning, insights, and creative workflows to accelerate innovation and improve decision-making while maintaining strong human judgment and delivery.

Available to hire

Creative Director and Brand Director with 30 years of international experience leading brand transformation, global brand strategy, and integrated marketing communications across Europe, the UK, the US, and international markets. I build, reposition, and scale brands for multinational organizations, challenger businesses, and global agency networks—combining strategic thinking with hands-on creative execution.

I bring an editorial eye as a practising photographer, strengthening composition, identity, narrative, and visual culture across campaigns, content, and brand experiences. I also integrate AI into research, planning, insights, and creative workflows to accelerate innovation and improve decision-making while maintaining strong human judgment and delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Portuguese

Fluent

Serbian

Fluent

Croatian

Fluent

Spanish; Castilian

Fluent

Catalan; Valencian

Advanced

Work Experience

Senior Designer at Havas Lisbon

January 1, 2026 - Present

Contributed to brand identity development and integrated marketing campaigns across FMCG, retail, automotive, and consumer brands. Collaborated with creative, account, and production teams to deliver high-quality branding and campaign solutions while supporting new business development in a fast-paced agency environment. Delivered work across print, retail, and integrated marketing channels for Portuguese and international clients.

Creative Director | Brand Director | Brand Strategy | Creative Leadership at N/A

January 1, 2025 - Present

Senior Designer / Creative Director (as stated: Creative Director / Brand Director) at Ntam

January 1, 2025 - Present

Creative directed multidisciplinary teams across strategy, design, and campaign development to deliver integrated brand solutions for regional and international clients. Directed creative strategy across complex stakeholder environments to ensure alignment from concept through rollout while maintaining brand consistency and commercial effectiveness. Managed and led cross-functional teams spanning strategy, design, copywriting, and production.

Brand Director at Digital Silk

January 1, 2020 - January 1, 2025

Led brand strategy, creative direction, and integrated marketing across technology, healthcare, digital services, and high-growth businesses. Delivered brand transformations, rebrands, product launches, and scalable digital-first identity systems. Partnered with strategy, UX, design, and development teams to translate business objectives into cohesive brand experiences from insight through implementation, leading multidisciplinary teams of 20+ creatives and supporting global brand launches for 100+ clients.

Digital Silk - Brand Director (Brand Director) at Digital Silk

January 1, 2020 - January 1, 2025

Led brand strategy, creative direction, and integrated marketing across technology, healthcare, digital services, and high-growth businesses. Delivered brand transformations, rebrands, and product launches by partnering with strategy, UX, design, and development teams to translate business objectives into cohesive brand experiences. Directed multidisciplinary teams (20+ creatives) and built scalable digital-first identity systems for a large international client base.

Senior Art Director at ATP (Association of Tennis Professionals)

January 1, 2010 - January 1, 2013

Developed scalable brand identity and integrated campaigns across ATP’s global tournament portfolio. Directed creative direction across broadcast, digital, on-site, and experiential environments while maintaining global brand consistency. Collaborated with cross-functional teams and stakeholders to strengthen brand engagement and commercial impact worldwide, including identity systems and global brand launches for tournament markets.

Senior Art Director at ATP (as stated: Senior Art Director)

January 1, 2010 - January 1, 2013

Developed and directed scalable identity and integrated campaign systems across ATP’s global tournament ecosystem, ensuring consistency across international markets and delivery across broadcast, digital, live, and experiential touchpoints.

Senior Art Director at Association of Tennis Professionals (ATP)

January 1, 2010 - January 1, 2013

Led senior art direction across ATP’s global tournament portfolio, developing scalable identity systems and integrated campaigns spanning broadcast, digital, on-site, and experiential environments. Ensured global brand consistency while collaborating across functions and stakeholders. Delivered brand launches across multiple platforms and supported audience engagement and commercial impact worldwide. Won global pitches and delivered identity systems and campaigns for dozens of tournaments.

Founder / Creative Director / Photographer at ¿Cómoqueno?

January 1, 2006 - Present

Founded and led an independent brand consultancy delivering global brand strategy, creative direction, brand identity, integrated campaigns, and visual storytelling. Combined brand strategy and photography to strengthen storytelling, identity, and campaign effectiveness across commercial and cultural sectors. Won 30+ new business pitches and delivered branding, rebranding, and integrated campaigns for multinational and challenger organizations, collaborating with leading agency networks.

Creative Director | Brand Director | Brand Strategy | Creative Leadership at ¿Cómoqueno? (Founder / Creative Director / Photographer)

January 1, 2006 - Present

Founded and led an independent brand consultancy delivering global brand strategy, creative direction, brand identity, integrated campaigns, and visual storytelling. Combined hands-on creative leadership with photography to strengthen narrative, identity systems, and campaign effectiveness for multinational organizations and challenger businesses. Won 30+ local and international new business pitches and delivered branding and integrated campaigns across sectors including Healthcare, FMCG, Luxury, Automotive, Gaming, Sports, Technology, and Financial Services.

Design Director at Grey Lisbon

January 1, 2004 - January 1, 2006

Directed brand identity development and integrated campaign delivery across a diverse client portfolio. Led multidisciplinary teams and cross-functional workflows, ensuring brand consistency and high-quality output across print, digital, and integrated marketing channels. Won major pitches and directed strategic creative solutions for multiple clients.

Creative Director at Havas Prague

January 1, 2001 - January 1, 2004

Led multidisciplinary creative teams delivering integrated marketing campaigns across ATL, BTL, retail, and brand communications. Directed creative strategy and campaign development while aligning business objectives with creative excellence. Managed creative work for major regional and international clients and supported new business wins.

Senior Designer at Havas (Lisbon)

February 2, 1998 - August 31, 2001

Contributed to brand identity development and integrated marketing campaign execution across FMCG, retail, automotive, and consumer brands. Collaborated with creative, account, and production teams to deliver high-quality work and support new business pitches. Delivered creative across print, retail, and integrated channels in a fast-paced agency environment.