Creative Director, Brand Design Director, and Photographer with 25+ years shaping, restructuring, and scaling brands across Europe, the UK, US, and international markets. Built and led brand transformation across agency networks, independent consultancy, and in-house environments for global clients spanning FMCG, sport, healthcare, luxury, technology, and digital-first sectors. Combines strategic brand thinking with deep expertise in identity systems, integrated campaigns, and commercial execution. Experienced in leading multidisciplinary teams, winning pitches, developing scalable creative frameworks, and aligning brand direction with business growth across multiple markets. Integrates AI into strategic research, concept exploration, and development to increase speed, sharpen thinking, and expand creative range, while keeping judgement, clarity, and execution firmly human. Key expertise: Brand Strategy | Creative Direction | Brand Identity Systems | Rebranding | Brand Transformation | Integrated Campaigns | Photography | Art Direction | Visual Storytelling | Design Leadership | AI-Assisted Ideation | Team Leadership | Global Client Management | Digital Brand Development What I do: - Lead brand transformation across identity, systems, campaigns, and market positioning - Build scalable brand ecosystems across digital, physical, editorial, and integrated touchpoints - Direct multidisciplinary teams across strategy, design, campaign, and image-making - Apply photography and visual narrative to strengthen brand perception and creative clarity - Develop ideas that hold together commercially, creatively, and culturally - Partner directly with clients and stakeholders to drive clarity and decision-making - Use AI strategically for research, analysis, ideation, and concept development Photography : Practising photographer with a strong focus on composition, identity, narrative, and visual culture. Photography informs broader creative direction through sharper editorial judgement, stronger brand storytelling, and a deeper understanding of image systems across campaigns, content, and brand environments. Conclusion: 25+ years across European and international markets - Creative, brand, and photographic leadership - Agency, consultancy, and in-house experience - Strong pitch, rebrand, and transformation track record - AI-integrated strategic and creative process - Experienced across Barcelona, London, Lisbon, Prague, Belgrade, and remote global teams…Creative Director, Brand Design Director, and Photographer with 25+ years shaping, restructuring, and scaling brands across Europe, the UK, US, and international markets. Built and led brand transformation across agency networks, independent consultancy, and in-house environments for global clients spanning FMCG, sport, healthcare, luxury, technology, and digital-first sectors. Combines strategic brand thinking with deep expertise in identity systems, integrated campaigns, and commercial execution. Experienced in leading multidisciplinary teams, winning pitches, developing scalable creative frameworks, and aligning brand direction with business growth across multiple markets. Integrates AI into strategic research, concept exploration, and development to increase speed, sharpen thinking, and expand creative range, while keeping judgement, clarity, and execution firmly human. Key expertise: Brand Strategy | Creative Direction | Brand Identity Systems | Rebranding | Brand Transformation | Integrated Campaigns | Photography | Art Direction | Visual Storytelling | Design Leadership | AI-Assisted Ideation | Team Leadership | Global Client Management | Digital Brand Development What I do: - Lead brand transformation across identity, systems, campaigns, and market positioning - Build scalable brand ecosystems across digital, physical, editorial, and integrated touchpoints - Direct multidisciplinary teams across strategy, design, campaign, and image-making - Apply photography and visual narrative to strengthen brand perception and creative clarity - Develop ideas that hold together commercially, creatively, and culturally - Partner directly with clients and stakeholders to drive clarity and decision-making - Use AI strategically for research, analysis, ideation, and concept development Photography : Practising photographer with a strong focus on composition, identity, narrative, and visual culture. Photography informs broader creative direction through sharper editorial judgement, stronger brand storytelling, and a deeper understanding of image systems across campaigns, content, and brand environments. Conclusion: 25+ years across European and international markets - Creative, brand, and photographic leadership - Agency, consultancy, and in-house experience - Strong pitch, rebrand, and transformation track record - AI-integrated strategic and creative process - Experienced across Barcelona, London, Lisbon, Prague, Belgrade, and remote global teamsWWWW…