Visual Merchandiser at PT. Idola Insani | Brand Name: Cressida

Develop design themes and plans, including store layout and design, window shop displays, signage, and pricing concepts. Collaborate with purchasing, design, and marketing teams to ensure alignment. Conduct research on current trends and forecast future design, lifestyle, and market-related features tailored to the target audience.

Graphic Design at CV. Mazaya Perkasa Sejahtera

From the inception of the company to its operational stage, worked extensively on graphic design and managed various aspects of the company's operations.

Graphic Design at Media Promo Nusantara

Focused on graphic design within the company's specialized field, which is the advertising sector.

Senior Visual Merchandiser at PT. Idola Insani (Cressida)

Developed and executed visual design concepts for store layouts, window displays, signage, and promotional pricing presentations. Collaborated closely with purchasing, design, and marketing departments to ensure cohesive brand representation across all visual elements. Conducted trend research and market analysis to forecast upcoming design and lifestyle directions relevant to the target market. Created visually appealing retail environments that enhanced customer experience and supported sales objectives. Maintained consistency in brand aesthetics while adapting visual strategies to seasonal campaigns and product launches.

Graphic Designer at Mazaya Perkasa Sejahtera

Played a key role in building the company’s visual identity from its early stages to full operational status. Created various graphic design materials to support branding, marketing, and communication needs. Assisted in managing visual content across different platforms to maintain brand consistency. Worked cross-functionally with other departments to ensure visual elements aligned with business goals.