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I’m Bobby Toledo—an L&D leader and high-impact producer who blends logistical precision with a creator’s mindset to build experiences people actually remember. I’ve spent 15+ years translating business goals into engaging multimedia training, leadership workshops, and events, often using video and live formats to boost attention and retention. Today, as the founder of Smile Crew Media, I create high-retention short-form video, photography, and multimedia storytelling for brands and partners. I lead full-cycle production from concept and scripting through shooting and editing, and I enjoy bridging authentic audience experiences with measurable growth—whether for corporate teams, retail scale-ups, or modern digital campaigns.…I’m Bobby Toledo—an L&D leader and high-impact producer who blends logistical precision with a creator’s mindset to build experiences people actually remember. I’ve spent 15+ years translating business goals into engaging multimedia training, leadership workshops, and events, often using video and live formats to boost attention and retention. Today, as the founder of Smile Crew Media, I create high-retention short-form video, photography, and multimedia storytelling for brands and partners. I lead full-cycle production from concept and scripting through shooting and editing, and I enjoy bridging authentic audience experiences with measurable growth—whether for corporate teams, retail scale-ups, or modern digital campaigns.

Robert Toledo

Content Producer, Digital Producer, Video Editor, +2

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I’m Bobby Toledo—an L&D leader and high-impact producer who blends logistical precision with a creator’s mindset to build experiences people actually remember. I’ve spent 15+ years translating business goals into engaging multimedia training, leadership workshops, and events, often using video and live formats to boost attention and retention. Today, as the founder of Smile Crew Media, I create high-retention short-form video, photography, and multimedia storytelling for brands and partners. I lead full-cycle production from concept and scripting through shooting and editing, and I enjoy bridging authentic audience experiences with measurable growth—whether for corporate teams, retail scale-ups, or modern digital campaigns.…I’m Bobby Toledo—an L&D leader and high-impact producer who blends logistical precision with a creator’s mindset to build experiences people actually remember. I’ve spent 15+ years translating business goals into engaging multimedia training, leadership workshops, and events, often using video and live formats to boost attention and retention. Today, as the founder of Smile Crew Media, I create high-retention short-form video, photography, and multimedia storytelling for brands and partners. I lead full-cycle production from concept and scripting through shooting and editing, and I enjoy bridging authentic audience experiences with measurable growth—whether for corporate teams, retail scale-ups, or modern digital campaigns.

Available to hire

I’m Bobby Toledo—an L&D leader and high-impact producer who blends logistical precision with a creator’s mindset to build experiences people actually remember. I’ve spent 15+ years translating business goals into engaging multimedia training, leadership workshops, and events, often using video and live formats to boost attention and retention.

Today, as the founder of Smile Crew Media, I create high-retention short-form video, photography, and multimedia storytelling for brands and partners. I lead full-cycle production from concept and scripting through shooting and editing, and I enjoy bridging authentic audience experiences with measurable growth—whether for corporate teams, retail scale-ups, or modern digital campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Founder at SMILE CREW MEDIA

October 1, 2025 - Present

Create and produce high-retention short-form video content, photography, and multimedia stories that strengthen audience connection. Develop and manage strategic creative partnerships with brands and creators, aligning commercial objectives with authentic audience experiences. Own full-cycle production from concept and scripting through setup, shooting, final editing, and delivery of polished visual assets designed to drive measurable growth.

Interim Corporate Communications Manager / Learning & Development and Production Leadership (multiple roles) at LIVING SPACES FURNITURE

August 1, 2016 - August 1, 2025

Drove company-wide messaging strategies and led cultural initiatives as Living Proud Chair and Diversity Council Member. Managed cross-functional partnerships with HR, subject matter experts, and stakeholders to improve learning programs and leadership development offerings. Supported corporate storytelling through multimedia production tied to internal engagement.

Sr. Manager, Learning & Development at LIVING SPACES FURNITURE

August 1, 2016 - August 1, 2025

Orchestrated end-to-end onboarding logistics for 23 new store openings, enabling day-one operational readiness for 3,000+ new hires across 40 retail locations. Delivered training across retail, manufacturing, logistics, corporate, and call center operations, supported by OJT and maintained regulatory documentation and compliance standards within the LMS. Produced 100+ events—training workshops, live concerts, live-streamed talk shows, and corporate town halls—combining logistical rigor with a creator’s approach to engagement. Led digital training development and facilitated leadership programs; also served in communications and culture leadership roles including Interim Corporate Communications Manager, Living Proud Chair, and a Diversity Council member.

Market Training Facilitator at SEARS HOLDINGS

December 1, 2015 - August 1, 2016

Managed sales and compliance programs for 10+ full-line stores across Greater Los Angeles. Partnered with HR and store leadership to identify skill gaps and coach teams toward customer-focused performance while supporting consistent program execution.

Microsoft Master Trainer / Program Lead at MARKETSTAR

May 1, 2014 - November 1, 2015

Led the Microsoft Office accreditation program for 1,200+ participants across 10 U.S. cities. Facilitated advanced training on Office 365 and Surface hardware for 250+ Best Buy Experts and IT professionals nationwide, delivering instruction that supported technical readiness and productivity.

Western Regional Sales Manager at LIBRATONE

October 1, 2013 - April 1, 2014

Managed B2B relationships and sales forces across the Western U.S. and Mexico, overseeing distribution partners, retailers, and corporate buyers. Provided tailored in-store training and technical workshops for 40+ businesses to improve sales productivity and resolve complex troubleshooting needs. Led regional sales programs and marketing initiatives to strengthen sales performance.

Sales and Training Consultant at LIBRATONE

May 1, 2011 - July 1, 2013

Supported international market leadership by coordinating dealer productivity initiatives and delivering technical training workshops. Partnered with buyers and managers to develop strategic plans that improved regional sales results.

Genius Admin / Training and Product Specialist at APPLE STORE

April 1, 2007 - October 1, 2013

Facilitated multi-market training through role-playing and classroom sessions for new store openings, and created onboarding materials across levels from new hires to managers. Led a mentor skills training program and served as an Apple-certified Train-the-Trainer. Managed Genius Room operations and SAP systems, oversaw modular repairs, and served as Manager-on-Duty during peak traffic. Supported the Apple Store Leader Program event “Exploring Leadership,” coordinating logistics and training for 200+ participants.