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Senior Product Manager & Creative Director with more than a decade of experience driving product strategy, Brand identity development, user experience, and design leadership across FMCG and consumer digital platforms. Expertise in translating market insights into product roadmaps, managing cross-functional teams, and delivering measurable business impact through design-led innovation. Proven track record scaling products (500%+ social growth), leading design operations (15+ team) across 21+ brands including sportswear brands, nutrition brands , manufacturing brands, educational brands, implementing data-informed creative strategies. Skilled in consumer behavior analysis, go-to-market execution, product metrics, and building cohesive brand experiences that drive engagement and revenue growth…Senior Product Manager & Creative Director with more than a decade of experience driving product strategy, Brand identity development, user experience, and design leadership across FMCG and consumer digital platforms. Expertise in translating market insights into product roadmaps, managing cross-functional teams, and delivering measurable business impact through design-led innovation. Proven track record scaling products (500%+ social growth), leading design operations (15+ team) across 21+ brands including sportswear brands, nutrition brands , manufacturing brands, educational brands, implementing data-informed creative strategies. Skilled in consumer behavior analysis, go-to-market execution, product metrics, and building cohesive brand experiences that drive engagement and revenue growth

Nilashis Sarkar

Creative Director, Art Director, Director of Photography, +5

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Senior Product Manager & Creative Director with more than a decade of experience driving product strategy, Brand identity development, user experience, and design leadership across FMCG and consumer digital platforms. Expertise in translating market insights into product roadmaps, managing cross-functional teams, and delivering measurable business impact through design-led innovation. Proven track record scaling products (500%+ social growth), leading design operations (15+ team) across 21+ brands including sportswear brands, nutrition brands , manufacturing brands, educational brands, implementing data-informed creative strategies. Skilled in consumer behavior analysis, go-to-market execution, product metrics, and building cohesive brand experiences that drive engagement and revenue growth…Senior Product Manager & Creative Director with more than a decade of experience driving product strategy, Brand identity development, user experience, and design leadership across FMCG and consumer digital platforms. Expertise in translating market insights into product roadmaps, managing cross-functional teams, and delivering measurable business impact through design-led innovation. Proven track record scaling products (500%+ social growth), leading design operations (15+ team) across 21+ brands including sportswear brands, nutrition brands , manufacturing brands, educational brands, implementing data-informed creative strategies. Skilled in consumer behavior analysis, go-to-market execution, product metrics, and building cohesive brand experiences that drive engagement and revenue growth

Available to hire

Senior Product Manager & Creative Director with more than a decade of experience driving product strategy, Brand identity development, user experience, and design leadership across FMCG and consumer digital platforms.
Expertise in translating market insights into product roadmaps, managing cross-functional teams, and delivering measurable business impact through design-led innovation. Proven track record scaling products (500%+ social growth), leading design operations (15+ team) across 21+ brands including sportswear brands, nutrition brands , manufacturing brands, educational brands, implementing data-informed creative strategies. Skilled in consumer behavior analysis, go-to-market execution, product metrics, and building cohesive brand
experiences that drive engagement and revenue growth

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Japanese

Intermediate

Hindi

Fluent

Bengali

Fluent

Work Experience

Creative Director / AGM design and development at Sanspareils Greenlands (SG Cricket)

June 17, 2023 - Present

Led development of comprehensive visual identity and packaging systems for 25+ products, enabling premium positioning and strengthening brand equity across digital, print, and retail channels. Established design standards and collaborated with cross-functional teams to ensure cohesive brand execution.

Senior Manager – Design & Development at Bridge Group

May 1, 2022 - June 1, 2023

Directed cross-functional design initiatives, coordinating with marketing, product development, and sales to execute integrated brand campaigns and multi-channel assets; implemented design thinking workshops to elevate creative output.

Packaging & Digital Design Lead at Shuga a

June 1, 2016 - May 1, 2022

Led comprehensive packaging design and digital design solutions for multi-product lines across diverse markets; developed cohesive branding, art direction, and visual systems; produced stand-out outputs across photography, layout, and advertising.

Senior Manager – Design & Development at SG Cricket (Sanspareil's Green Lands)

July 1, 2023 - May 1, 2024

Led brand transformation and visual systems, developed product roadmaps for 25+ SKUs; translated consumer insights into actionable product requirements; led occasion-based product expansions and innovation launches; established and tracked product performance metrics and KPIs; spearheaded cross-functional design operations for a 15+ member team; implemented data-informed creative strategies; streamlined go-to-market timelines and raised output quality; established SOPs for streamlined approvals.

Senior Lead Graphic Designer at Shugaa

May 1, 2022 - June 1, 2023

Led brand visuals and identity systems across packaging and marketing; collaborated with cross-functional teams and external partners; managed budgets and vendor relations; contributed to design governance and SOPs to ensure consistency across digital and physical touchpoints.

Graphic Designer at Cambridge Group

June 1, 2016 - May 1, 2022

Managed packaging and brand systems across FMCG portfolios; built and executed brand refresh initiatives; improved packaging visibility and consumer connection; produced print and digital marketing materials and go-to-market collateral; led cross-functional campaigns and stakeholder alignment across channels.

Senior Product Manager – Design & Creative Direction at Cambridge Group

July 1, 2023 - May 31, 2024

Led product strategy and road map development; translated consumer insights into actionable product requirements; managed cross-functional teams; delivered measurable business impact through design-led innovation.

Technical Assistant at Wipro

September 1, 2014 - March 31, 2015

Supported internal interface design and UX optimization for enterprise software applications; performed quality assurance testing and documented technical processes.