With over 15 years of experience in digital marketing, I’ve built a career at the intersection of data, strategy, and performance— in fast-paced marketing agencies. My core expertise lies in driving measurable impact through SEO, AEO and digital analytics, with a deep focus on Google’s marketing and measurement stack.
In my current role as an SEO, AEO & Measurement Specialist, I lead end-to-end optimization initiatives—shaping and implementing pull media digital marketing strategies, detecting conversion opportunities, and managing the full lifecycle of GTM setups for analytics and advertising. I handle everything from enhanced and offline conversions to cookie consent compliance, while also interpreting complex GA4 data to guide strategic decisions across teams.
Previously, in the agency world, I managed GTM implementations across diverse digital ecosystems, developed measurement strategies and plans, conducted GA4 audits, and implemented CMP solutions to ensure regulatory compliance. I also delivered technical SEO & CRO audits with detailed implementation blueprints and fostered strong client relationships through strategic consulting and performance reporting via Looker Studio.
I’m passionate about turning data into growth—connecting technical execution with business goals—and thrive in roles where precision, problem-solving, and impact come together.
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