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Hi, I’m Bonnie Hagar, a Creative Director and Social Media Specialist based in Guadalajara with over 9 years of experience in digital marketing, advertising, and multimedia production. I specialize in B2C campaigns across music, fashion, lifestyle, gastronomy, and entertainment, turning concepts into engaging stories that deliver real results—from follower growth and higher engagement to improved CTR and app downloads. I lead multidisciplinary teams and manage projects from concept to delivery, blending creativity with strategy and performance metrics. I’m passionate about brand storytelling, hands-on production, and building meaningful connections between brands and audiences.…Hi, I’m Bonnie Hagar, a Creative Director and Social Media Specialist based in Guadalajara with over 9 years of experience in digital marketing, advertising, and multimedia production. I specialize in B2C campaigns across music, fashion, lifestyle, gastronomy, and entertainment, turning concepts into engaging stories that deliver real results—from follower growth and higher engagement to improved CTR and app downloads. I lead multidisciplinary teams and manage projects from concept to delivery, blending creativity with strategy and performance metrics. I’m passionate about brand storytelling, hands-on production, and building meaningful connections between brands and audiences.

Bonnie Hagar

Creative Director, Social Media Manager, Community Manager, +2

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Hi, I’m Bonnie Hagar, a Creative Director and Social Media Specialist based in Guadalajara with over 9 years of experience in digital marketing, advertising, and multimedia production. I specialize in B2C campaigns across music, fashion, lifestyle, gastronomy, and entertainment, turning concepts into engaging stories that deliver real results—from follower growth and higher engagement to improved CTR and app downloads. I lead multidisciplinary teams and manage projects from concept to delivery, blending creativity with strategy and performance metrics. I’m passionate about brand storytelling, hands-on production, and building meaningful connections between brands and audiences.…Hi, I’m Bonnie Hagar, a Creative Director and Social Media Specialist based in Guadalajara with over 9 years of experience in digital marketing, advertising, and multimedia production. I specialize in B2C campaigns across music, fashion, lifestyle, gastronomy, and entertainment, turning concepts into engaging stories that deliver real results—from follower growth and higher engagement to improved CTR and app downloads. I lead multidisciplinary teams and manage projects from concept to delivery, blending creativity with strategy and performance metrics. I’m passionate about brand storytelling, hands-on production, and building meaningful connections between brands and audiences.

Available to hire

Hi, I’m Bonnie Hagar, a Creative Director and Social Media Specialist based in Guadalajara with over 9 years of experience in digital marketing, advertising, and multimedia production. I specialize in B2C campaigns across music, fashion, lifestyle, gastronomy, and entertainment, turning concepts into engaging stories that deliver real results—from follower growth and higher engagement to improved CTR and app downloads.

I lead multidisciplinary teams and manage projects from concept to delivery, blending creativity with strategy and performance metrics. I’m passionate about brand storytelling, hands-on production, and building meaningful connections between brands and audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Creative Director at Studio Banana

February 1, 2023 - Present

Led the creative direction and production of multimedia projects and campaigns for both B2B and B2C clients. Managed projects end-to-end including copywriting and coordination across disciplines to ensure timely delivery.

Account Executive at Metamerca

February 1, 2023 - August 27, 2025

Directed multimedia projects creatively and managed client communications. Oversaw project management and social media management responsibilities from August 2021 to February 2023.

Directora Creativa at Savia Agencia

July 1, 2021 - August 27, 2025

Directed and produced multimedia campaigns from September 2018 to July 2021, focusing on creative leadership for various projects across industries.

Community Manager at Savia Agencia

July 1, 2021 - August 27, 2025

Managed social media accounts and maintained strong client communications to support both B2B and B2C strategies. Worked simultaneously with other roles during this period.

Reporter at Setlist Me

January 1, 2022 - Present

Covered music events and festivals, conducted artist interviews, and created editorial multimedia content focused on engagement for social media platforms.

Co-Producer at Amazona Pro

January 1, 2023 - Present

Coordinated logistics and personnel for audiovisual productions, supervised shoots, resolved real-time production problems, and ensured project deadlines were met.

Creative Direction & Project Management (Freelance) at Freelance

January 1, 2019 - Present

Produced and managed multimedia campaigns, collaborated with teams and managed productions with tight budgets and deadlines. Developed UGC and social media content for brands and managed US-based small business social accounts to boost follower growth and engagement.

Creative Director at Studio Banana

February 1, 2023 - Present

Led creative direction and production of multimedia campaigns; managed end-to-end projects; wrote copy; supported B2B and B2C clients.

Account Executive at Metamerca

February 1, 2023 - September 18, 2025

Directed multimedia projects, managed client communications, and oversaw social media management and project coordination.

Directora Creativa at Savia Agencia

July 1, 2021 - September 18, 2025

Directed multimedia projects and produced campaigns across channels; oversaw creative output and teams.

Community Manager at Savia Agencia

July 1, 2021 - September 18, 2025

Social media management; client communications; supported B2B and B2C strategies.

Reporter at Setlist Me

January 1, 2022 - Present

Covered music events and festivals; conducted interviews with national and international artists; created editorial and multimedia content for social media; generated engagement-focused content.

Co-Producer at Amazona Pro

January 1, 2023 - Present

Coordinated logistics and personnel for audiovisual productions; supervised shoots and resolved real-time production issues; managed schedules to ensure on-time delivery.

Freelance – Creative Direction & Project Management at As Freelance

January 1, 2019 - Present

Producer: Coordinated productions with teams of 5 to 12 people; executed campaigns with tight budgets and short deadlines; produced reels and content; managed U.S. brand social media; increased followers and engagement.