Available to hire
I’m a UIUX Designer with a background in product management and marketing, allowing me to approach design with both user and business perspectives. I’ve worked on end-to-end product experiences—from user flows and wireframes to high-fidelity UI—collaborating closely with developers to deliver intuitive and practical solutions.
I enjoy working in collaborative teams, where ideas can be quickly tested and refined. With my startup experience, I’m hands-on, detail-oriented, and focused on creating designs that are both user-friendly and impactful. I’m excited to contribute to Twine and continue growing as a designer.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Work Experience
Graphic Designer / Content Creator at Yummi House
January 1, 2018 - January 1, 2019Designed and produced visual and digital content for websites, social media, blogs, and print materials; maintained and optimized the company website, improving visual consistency and usability.
UI/UX Designer at VisionPal (Acquisition)
January 1, 2019 - January 1, 2021Key contributor to the development of a corporate eye-screening ecosystem, integrating hardware devices, automated workflows, dashboards, and reporting systems. Led the end-to-end delivery of patient-facing eye health mobile app and internal app for vision screening teams; defined product requirements, user flows, system architecture, and design specs across mobile and web platforms. Applied Agile/Scrum methodologies, managed sprint planning, backlog prioritization, product testing, and feature releases. Produced comprehensive UX deliverables including wireframes, user journeys, process flows, site maps, and high-fidelity prototypes. Collaborated closely with engineering and marketing teams to ensure timely delivery and quality.
Product Manager / UI/UX Designer at VisionPal (Acquisition)
January 1, 2021 - December 31, 2024Led end-to-end delivery of a full-scale SaaS ecosystem for the optical industry, including marketing website, POS system, and admin dashboards. Defined product vision, roadmaps, and platform architecture; led cross-functional teams across engineering, design, and business units. Implemented Agile/Scrum practices, sprint planning, backlog prioritization, product testing, and feature releases. Delivered comprehensive UX deliverables and guided data-driven decision making; collaborated with stakeholders to align product with company objectives.
Senior UI/UX Designer / Product Manager at Practopal
January 1, 2025 - PresentCore founding team member responsible for defining product vision, business model, and SaaS solution architecture for the optical industry. Led design and delivery of a full-scale SaaS ecosystem, including marketing website, POS, and admin dashboards; led a member loyalty web application; collaborated with engineering and business teams to ensure on-time delivery and quality. Drove Agile delivery practices, sprint planning, and cross-functional alignment across design, engineering, and business units; conducted on-site usability testing and gathered real-world feedback to improve usability and data accuracy.
Founder / Core Team Member at Practopal
January 1, 2025 - PresentFounder and core team member responsible for defining product vision, business model, and SaaS architecture for the optical industry. Led end-to-end design and delivery of a full-scale SaaS ecosystem, including marketing website, POS system, admin dashboards, and user-facing mobile apps. Collaborated with co-founders to set product strategy, feature roadmaps, and end-to-end business workflows; aligned with company objectives.
Product Manager / UI/UX Designer at VisionPal (Acquisition) / Capitol Optical
January 1, 2021 - December 31, 2024Key contributor to the development of a corporate eye screens ecosystem; integrated hardware devices; automated workflows; dashboards and reporting systems. Led end-to-end delivery of a patient-facing eye health mobile application and internal app for Vision Crew. Defined product requirements, user flows, system architecture, and design specs across mobile and web platforms. Applied Agile/Scrum methodologies, managed sprint planning, backlog prioritization, product testing, and feature releases. Produced comprehensive UX deliverables and collaborated with engineering. Conducted on-site user testing and iterated on feedback to improve usability, data accuracy, and operational efficiency. Planned and executed digital marketing and e-commerce strategies across websites, online marketplaces, and digital advertising channels. Managed end-to-end e-commerce operations including product listings, website maintenance, landing page design, and performance tracking. Led the launch of a member loy
Commercial Digital Executive at VisionPal (Acquisition) / Capitol Optical
January 1, 2019 - December 31, 2021Led digital marketing and e-commerce strategies across marketplaces (Shopee, Lazada, and others), storefront design, flash sale campaigns, and product merchandising. Collaborated closely with marketing and commercial teams to ensure alignment with business objectives and drive growth.
Education
Bachelor of Advertising at Universiti Tunku Abdul Rahman
May 1, 2014 - August 1, 2018Bachelor of Advertising at University Tunku Abdul Rahman
May 1, 2014 - August 1, 2018Qualifications
Industry Experience
Media & Entertainment, Healthcare, Software & Internet, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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