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I’m a Melbourne-based content creator, social media specialist and community builder with more than 10 years of customer-facing retail experience and hands-on experience building my own multi-platform digital brand. I create audience-first content across Instagram, YouTube, short-form video and livestreaming, particularly within wellness, food, gaming and family lifestyle. My experience includes content strategy, scripting, copywriting, filming, editing, livestream production, community management, ecommerce, product promotion and creator-led brand partnerships. I understand both sides of a brief: what a business needs its content to achieve and what makes an audience stop, watch, engage and trust. I can take a project from initial concept through to a finished, published asset using Canva, CapCut, OBS, Shopify and native social media tools. Clients can hire me for UGC and creator-led campaigns, short-form video, social media content, captions and brand voice, community engagement, ecommerce content, livestream production and practical content planning. I’m reliable, commercially minded and comfortable working independently or collaboratively. I bring genuine subject knowledge across fitness and sustainable wellness, retail and ecommerce, gaming, food and family-focused content.…I’m a Melbourne-based content creator, social media specialist and community builder with more than 10 years of customer-facing retail experience and hands-on experience building my own multi-platform digital brand. I create audience-first content across Instagram, YouTube, short-form video and livestreaming, particularly within wellness, food, gaming and family lifestyle. My experience includes content strategy, scripting, copywriting, filming, editing, livestream production, community management, ecommerce, product promotion and creator-led brand partnerships. I understand both sides of a brief: what a business needs its content to achieve and what makes an audience stop, watch, engage and trust. I can take a project from initial concept through to a finished, published asset using Canva, CapCut, OBS, Shopify and native social media tools. Clients can hire me for UGC and creator-led campaigns, short-form video, social media content, captions and brand voice, community engagement, ecommerce content, livestream production and practical content planning. I’m reliable, commercially minded and comfortable working independently or collaboratively. I bring genuine subject knowledge across fitness and sustainable wellness, retail and ecommerce, gaming, food and family-focused content.

Bonnie Zanatta

Content Creator, Online Trainer, Social Media Manager

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I’m a Melbourne-based content creator, social media specialist and community builder with more than 10 years of customer-facing retail experience and hands-on experience building my own multi-platform digital brand. I create audience-first content across Instagram, YouTube, short-form video and livestreaming, particularly within wellness, food, gaming and family lifestyle. My experience includes content strategy, scripting, copywriting, filming, editing, livestream production, community management, ecommerce, product promotion and creator-led brand partnerships. I understand both sides of a brief: what a business needs its content to achieve and what makes an audience stop, watch, engage and trust. I can take a project from initial concept through to a finished, published asset using Canva, CapCut, OBS, Shopify and native social media tools. Clients can hire me for UGC and creator-led campaigns, short-form video, social media content, captions and brand voice, community engagement, ecommerce content, livestream production and practical content planning. I’m reliable, commercially minded and comfortable working independently or collaboratively. I bring genuine subject knowledge across fitness and sustainable wellness, retail and ecommerce, gaming, food and family-focused content.…I’m a Melbourne-based content creator, social media specialist and community builder with more than 10 years of customer-facing retail experience and hands-on experience building my own multi-platform digital brand. I create audience-first content across Instagram, YouTube, short-form video and livestreaming, particularly within wellness, food, gaming and family lifestyle. My experience includes content strategy, scripting, copywriting, filming, editing, livestream production, community management, ecommerce, product promotion and creator-led brand partnerships. I understand both sides of a brief: what a business needs its content to achieve and what makes an audience stop, watch, engage and trust. I can take a project from initial concept through to a finished, published asset using Canva, CapCut, OBS, Shopify and native social media tools. Clients can hire me for UGC and creator-led campaigns, short-form video, social media content, captions and brand voice, community engagement, ecommerce content, livestream production and practical content planning. I’m reliable, commercially minded and comfortable working independently or collaboratively. I bring genuine subject knowledge across fitness and sustainable wellness, retail and ecommerce, gaming, food and family-focused content.

Available to hire

I’m a Melbourne-based content creator, social media specialist and community builder with more than 10 years of customer-facing retail experience and hands-on experience building my own multi-platform digital brand.

I create audience-first content across Instagram, YouTube, short-form video and livestreaming, particularly within wellness, food, gaming and family lifestyle. My experience includes content strategy, scripting, copywriting, filming, editing, livestream production, community management, ecommerce, product promotion and creator-led brand partnerships.

I understand both sides of a brief: what a business needs its content to achieve and what makes an audience stop, watch, engage and trust. I can take a project from initial concept through to a finished, published asset using Canva, CapCut, OBS, Shopify and native social media tools.

Clients can hire me for UGC and creator-led campaigns, short-form video, social media content, captions and brand voice, community engagement, ecommerce content, livestream production and practical content planning.

I’m reliable, commercially minded and comfortable working independently or collaboratively. I bring genuine subject knowledge across fitness and sustainable wellness, retail and ecommerce, gaming, food and family-focused content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Advanced

Work Experience

Swim Teacher at Aquahub and Aquanation

January 1, 2023 - Present

Delivered Learn to Swim instruction for babies through to school-aged children. Taught practical water-safety skills, communicated with parents and created safe, supportive and engaging learning environments. Maintained current CPR and relevant industry qualifications.

Content Creator at Bonnie Z (brand) - Melbourne

January 1, 2022 - Present

Created health and lifestyle content and also produced content spanning cooking, cycling, gaming, and community fundraising. Managed social media, collaborated on brand partnerships, and produced videos and photography assets for the audience.

Content Creator at Bonnie Z

January 1, 2022 - Present

Create health, lifestyle, cooking, cycling and gaming content for digital audiences. Plan and produce video, photography and social media content; manage online communities; collaborate with brands; and support community fundraising campaigns. Experienced with Canva, CapCut, social media management, basic photography and video editing.

Senior Retail Team Member at EB Games Australia

January 1, 2015 - Present

Over ten years of experience delivering customer service, retail sales and day-to-day operational support. Responsibilities include cash handling, POS systems, inventory management, opening and closing procedures, KPI achievement, team support and mentoring. Build strong long-term customer relationships and help create a welcoming, community-focused store environment.

Remedial Massage Therapist at Chiropractic Clinic (name not provided)

January 1, 2011 - January 1, 2016

Delivered patient care and supported appointment workflows. Worked within allied health environments with strong client communication and professional documentation. Focused on health-oriented, customer-centered service.

Remedial Massage Therapist at Chiropractic Clinic

January 1, 2011 - December 31, 2016

Provided professional remedial massage and patient care within an allied-health clinic. Managed client communication, appointment support and professional documentation while contributing to a welcoming, health-focused customer experience.

Personal Trainer at Self-Employed

January 1, 2010 - January 1, 2015

Provided individual fitness coaching including exercise program planning and client motivation. Delivered health education and lifestyle coaching to support client goals and long-term wellbeing.

Self-Employed Personal Trainer at Self-Employed

January 1, 2010 - December 31, 2015

Delivered individual fitness coaching, exercise programming, health education and lifestyle support. Worked independently with clients to understand their goals, develop appropriate programs and provide practical guidance and ongoing encouragement.