Bonnie J Zanatta

I’m a Melbourne-based content creator, social media specialist and community builder with more than 10 years of customer-facing retail experience and hands-on experience building my own multi-platform digital brand.

I create audience-first content across Instagram, YouTube, short-form video and livestreaming, particularly within wellness, food, gaming and family lifestyle. My experience includes content strategy, scripting, copywriting, filming, editing, livestream production, community management, ecommerce, product promotion and creator-led brand partnerships.

I understand both sides of a brief: what a business needs its content to achieve and what makes an audience stop, watch, engage and trust. I can take a project from initial concept through to a finished, published asset using Canva, CapCut, OBS, Shopify and native social media tools.

Clients can hire me for UGC and creator-led campaigns, short-form video, social media content, captions and brand voice, community engagement, ecommerce content, livestream production and practical content planning.

I’m reliable, commercially minded and comfortable working independently or collaboratively. I bring genuine subject knowledge across fitness and sustainable wellness, retail and ecommerce, gaming, food and family-focused content.