I’m Sylvie Hoang, a game marketing leader with 9+ years of experience across mobile casual games and the PC space, with a strong focus on anime-inspired titles. I currently lead global marketing for Oka san’s Recipe’s anime-inspired PC portfolio, owning go-to-market strategy, positioning, Steam messaging and launch planning, paid UA, and creator/press outreach across both global and Japan markets. I build wish-list focused campaigns and viral content angles from scratch, coordinating Steam launches, demos, and Next Fest preparation while running creative testing and performance analysis (CTR/CPWL). Previously, I launched a portfolio of gaming apps reaching 100M+ users worldwide, built organic social presence for game IP characters, and drove user acquisition through multi-channel performance marketing; earlier roles included end-to-end ideation and international scaling for mobile games and large-scale campaign execution across ad platforms.…

Sylvie Hoang - Bonvi

Pro

I’m Sylvie Hoang, a game marketing leader with 9+ years of experience across mobile casual games and the PC space, with a strong focus on anime-inspired titles. I currently lead global marketing for Oka san’s Recipe’s anime-inspired PC portfolio, owning go-to-market strategy, positioning, Steam messaging and launch planning, paid UA, and creator/press outreach across both global and Japan markets. I build wish-list focused campaigns and viral content angles from scratch, coordinating Steam launches, demos, and Next Fest preparation while running creative testing and performance analysis (CTR/CPWL). Previously, I launched a portfolio of gaming apps reaching 100M+ users worldwide, built organic social presence for game IP characters, and drove user acquisition through multi-channel performance marketing; earlier roles included end-to-end ideation and international scaling for mobile games and large-scale campaign execution across ad platforms.…

Available to hire

I’m Sylvie Hoang, a game marketing leader with 9+ years of experience across mobile casual games and the PC space, with a strong focus on anime-inspired titles. I currently lead global marketing for Oka san’s Recipe’s anime-inspired PC portfolio, owning go-to-market strategy, positioning, Steam messaging and launch planning, paid UA, and creator/press outreach across both global and Japan markets.

I build wish-list focused campaigns and viral content angles from scratch, coordinating Steam launches, demos, and Next Fest preparation while running creative testing and performance analysis (CTR/CPWL). Previously, I launched a portfolio of gaming apps reaching 100M+ users worldwide, built organic social presence for game IP characters, and drove user acquisition through multi-channel performance marketing; earlier roles included end-to-end ideation and international scaling for mobile games and large-scale campaign execution across ad platforms.

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Language

English
Fluent
Vietnamese
Fluent

Work Experience

Head of Marketing at Oka san’s Recipe
January 1, 2025 - Present
Led global marketing for an anime-inspired PC portfolio, owning wish-list driven go-to-market strategy including positioning, Steam messaging, and launch planning across global and Japan. Planned and executed viral hooks, paid UA, creator/press outreach, social media growth, community operations, and cross-market campaigns. Built social positioning systems across games, delivering 3M+ organic impressions on X & TikTok within 9 months. Coordinated Steam launches, demo campaigns, Next Fest preparation, localization support, and post-launch marketing operations; partnered with developers, artists, community managers, PR partners, creators, and regional publishing partners.
Chief Growth Officer at EZ Games
January 1, 2020 - January 1, 2025
Launched and scaled a portfolio of gaming apps reaching 100M+ users worldwide, with concepts centered on gamification and fitness content. Built organic brand presence on social media, growing to 100k+ followers for game IP characters within 4 months using 100% original fitness-themed content. Led user acquisition campaigns by optimizing ad creatives, targeting, and bidding strategies across multiple channels to drive high returns on ad spend. Oversaw growth campaigns and highlighted projects including Boxbunc comics (100k+ TikTok followers).
Creative Strategist Lead
January 1, 2018 - January 1, 2020
Managed game ideation and creative production, guiding launch and scaling of mobile games across international markets to 1B+ downloads. Managed large-scale campaigns and creative production for top games, driving user acquisition and performance across ad platforms.

Education

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Qualifications

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Industry Experience

Gaming, Media & Entertainment, Software & Internet