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I'm Danilo Borelly Arciniegas, a Digital Marketing & Content Creation Specialist based in Valencia, Spain. I bring over 10 years of business management experience, with 5 years focused on digital storytelling and omnichannel campaigns. I thrive on turning insights into compelling narratives that grow brands and loyalty across channels. I excel in end-to-end audiovisual production, advertising campaign management, and social media analytics to boost reach and conversion. I enjoy shaping clear narratives for vertical formats (Reels, TikTok, Shorts) and translating data into practical growth strategies that connect with audiences and drive measurable results.…I'm Danilo Borelly Arciniegas, a Digital Marketing & Content Creation Specialist based in Valencia, Spain. I bring over 10 years of business management experience, with 5 years focused on digital storytelling and omnichannel campaigns. I thrive on turning insights into compelling narratives that grow brands and loyalty across channels. I excel in end-to-end audiovisual production, advertising campaign management, and social media analytics to boost reach and conversion. I enjoy shaping clear narratives for vertical formats (Reels, TikTok, Shorts) and translating data into practical growth strategies that connect with audiences and drive measurable results.

Danilo Borelly Arciniegas

Content Creator, Marketing Strategist, Digital Marketer, +3

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I'm Danilo Borelly Arciniegas, a Digital Marketing & Content Creation Specialist based in Valencia, Spain. I bring over 10 years of business management experience, with 5 years focused on digital storytelling and omnichannel campaigns. I thrive on turning insights into compelling narratives that grow brands and loyalty across channels. I excel in end-to-end audiovisual production, advertising campaign management, and social media analytics to boost reach and conversion. I enjoy shaping clear narratives for vertical formats (Reels, TikTok, Shorts) and translating data into practical growth strategies that connect with audiences and drive measurable results.…I'm Danilo Borelly Arciniegas, a Digital Marketing & Content Creation Specialist based in Valencia, Spain. I bring over 10 years of business management experience, with 5 years focused on digital storytelling and omnichannel campaigns. I thrive on turning insights into compelling narratives that grow brands and loyalty across channels. I excel in end-to-end audiovisual production, advertising campaign management, and social media analytics to boost reach and conversion. I enjoy shaping clear narratives for vertical formats (Reels, TikTok, Shorts) and translating data into practical growth strategies that connect with audiences and drive measurable results.

Available to hire

I’m Danilo Borelly Arciniegas, a Digital Marketing & Content Creation Specialist based in Valencia, Spain. I bring over 10 years of business management experience, with 5 years focused on digital storytelling and omnichannel campaigns. I thrive on turning insights into compelling narratives that grow brands and loyalty across channels.

I excel in end-to-end audiovisual production, advertising campaign management, and social media analytics to boost reach and conversion. I enjoy shaping clear narratives for vertical formats (Reels, TikTok, Shorts) and translating data into practical growth strategies that connect with audiences and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Beginner

Work Experience

Marketing & Communications Specialist at O'Dreams Spain

December 15, 2025 - June 15, 2026

Coordinated the integrated content strategy and audiovisual content creation for social platforms, managing and optimizing Meta Ads conversion campaigns to maximize engagement and community growth. Led influencer marketing campaigns (coordinating four profiles mid- and top-tier per campaign) and geo-localized digital strategies for opening new physical stores, achieving an average of 500 in-store visits per inauguration. Redefined operational and visual manuals for eight product families, implemented across six physical locations, ensuring brand coherence and reducing training time by 12% while cutting incidents by 8%. Managed the CEO's personal brand, driving 43% organic growth in his community (from 6K to 8.6K+ followers) through consistent storytelling.

Video Production & Editor at Spotlight

June 1, 2024 - Present

Led digital content strategy and vertical video production (Reels, TikTok, Shorts) for personal brands and lifestyle accounts, driving organic growth and maximizing engagement rates across platforms.

Client Relations & Operations Specialist at Zions Bank

April 1, 2023 - May 31, 2024

Managed loyalty across a large portfolio through active listening and empathy, analyzing complex needs to deliver tailored solutions and maintain high retention. Coordinated internal processes and data administration with cross-functional teams to optimize workflows and response times.

Store Manager at Metro by T-Mobile

January 1, 2018 - April 30, 2023

Drove 18-20% sales growth through digital and local campaigns, applying cross-selling techniques and improving conversion. Expanded reach and engagement by implementing digital content strategies, strengthening brand identity and positioning. Led local marketing initiatives and a differentiated post-sales service, achieving high customer loyalty and enhanced brand experience.

Design Projects Leader at INDUCOL

February 1, 2017 - August 31, 2017

Led 8 strategic design projects, managing end-to-end cycles to ensure alignment with branding and client objectives. Achieved 95%+ client satisfaction through B2B strategic consulting and visually functional solutions, and increased new client acquisition by 20% through tailored value proposals.

Marketing & Communications Specialist at O’Dreams Spain

December 1, 2025 - June 1, 2026

Coordinated the comprehensive content strategy and the creation of audiovisual content for social media, managed and optimized conversion campaigns on Meta Ads to maximize engagement and community growth. Led influencer marketing campaigns (coordinating 4 mid- and top-tier influencers per campaign) and geotargeted digital strategies for the opening of new physical retail locations, generating an average of 500 in-store visits per grand opening. Redesigned the operational and visual manuals for 8 product families, implemented across 6 locations, standardizing brand and reducing training time by 12% and operational incidents by 8%. Managed the CEO’s personal brand, driving 43% organic growth in his community (from 6K to 8.6K).

Video Production & Editing at Spotlight

June 1, 2024 - Present

Led the digital content strategy and production of vertical videos (Reels, TikTok, Shorts) for personal brands and company-owned accounts focused on lifestyle, food, travel, and local sports organizations, driving organic growth and maximizing engagement rates. Provided consulting on visual identity, storytelling, and profile optimization, aligning the digital narrative with positioning and conversion goals. Implemented organic growth strategies based on social listening and metrics analysis to boost reach of managed profiles.

Customer Relations & Operations Specialist at Zions Bank

April 1, 2023 - May 1, 2024

Managed direct client relationships and customer loyalty for a client portfolio, using active listening and needs analysis to provide personalized solutions, ensuring high standards of satisfaction and retention. Coordinated internal operational processes and data management under strict accuracy standards, collaborating with multidisciplinary teams to streamline workflows and optimize service response times.

Multi-Store Manager at Metro by T-Mobile

January 1, 2018 - April 1, 2023

Drove an 18–20% increase in sales by executing digital and local campaigns, implementing cross-selling techniques, and improving conversion rates. Expanded reach and engagement on social media by implementing digital content strategies, thereby strengthening the brand’s identity and positioning. Led local marketing initiatives and a differentiated after-sales service, achieving high customer loyalty and optimizing the brand experience.

Design Project Manager at INDUCOL

February 1, 2017 - August 1, 2017

Led 8 strategic design projects, combining creativity with technical feasibility and managing the entire end-to-end process to ensure full alignment with corporate branding and client objectives. Drove a 20% increase in new client acquisition by conceptualizing personalized value propositions tailored to specific market demands. Achieved a satisfaction rate of 95%+ by providing B2B strategic consulting and developing visual and functional solutions aligned with each client’s brand identity.

Video Producer at Spotlight

June 1, 2024 - Present

Led the digital content strategy and production of vertical videos (Reels, TikTok, Shorts) for personal brands and company-owned accounts in lifestyle, food, travel, and local sports organizations; drove organic growth and maximized engagement. Provided consulting on visual identity, storytelling, and profile optimization, aligning narratives with positioning and conversion goals. Implemented organic growth strategies based on social listening and metrics analysis to boost reach.