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Hey there, I’m Boris a product designer focused on creating intuitive, human-centered digital experiences. With a background in marketing and a Master’s in Interaction Design and Electronic Arts from University of Sydney, I bring a balance of business thinking and design craft into my work. I started my career at companies like ShopBack and Shopee, where I worked closely with cross-functional teams and gained a deeper understanding of user behavior and product flows. More recently, I’ve been working as a freelance product designer with Flow Coffee, designing end-to-end experiences for a smart vending coffee platform from user journeys and wireframes to high-fidelity prototypes. I enjoy collaborating with teams, rapidly prototyping ideas, and turning insights into thoughtful products that balance user needs with business goals. I’m especially interested in shaping mobile and web experiences that people actually enjoy using.…Hey there, I’m Boris a product designer focused on creating intuitive, human-centered digital experiences. With a background in marketing and a Master’s in Interaction Design and Electronic Arts from University of Sydney, I bring a balance of business thinking and design craft into my work. I started my career at companies like ShopBack and Shopee, where I worked closely with cross-functional teams and gained a deeper understanding of user behavior and product flows. More recently, I’ve been working as a freelance product designer with Flow Coffee, designing end-to-end experiences for a smart vending coffee platform from user journeys and wireframes to high-fidelity prototypes. I enjoy collaborating with teams, rapidly prototyping ideas, and turning insights into thoughtful products that balance user needs with business goals. I’m especially interested in shaping mobile and web experiences that people actually enjoy using.

Boris Dai

UX Designer, Product Designer, Web Designer, +3

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Hey there, I’m Boris a product designer focused on creating intuitive, human-centered digital experiences. With a background in marketing and a Master’s in Interaction Design and Electronic Arts from University of Sydney, I bring a balance of business thinking and design craft into my work. I started my career at companies like ShopBack and Shopee, where I worked closely with cross-functional teams and gained a deeper understanding of user behavior and product flows. More recently, I’ve been working as a freelance product designer with Flow Coffee, designing end-to-end experiences for a smart vending coffee platform from user journeys and wireframes to high-fidelity prototypes. I enjoy collaborating with teams, rapidly prototyping ideas, and turning insights into thoughtful products that balance user needs with business goals. I’m especially interested in shaping mobile and web experiences that people actually enjoy using.…Hey there, I’m Boris a product designer focused on creating intuitive, human-centered digital experiences. With a background in marketing and a Master’s in Interaction Design and Electronic Arts from University of Sydney, I bring a balance of business thinking and design craft into my work. I started my career at companies like ShopBack and Shopee, where I worked closely with cross-functional teams and gained a deeper understanding of user behavior and product flows. More recently, I’ve been working as a freelance product designer with Flow Coffee, designing end-to-end experiences for a smart vending coffee platform from user journeys and wireframes to high-fidelity prototypes. I enjoy collaborating with teams, rapidly prototyping ideas, and turning insights into thoughtful products that balance user needs with business goals. I’m especially interested in shaping mobile and web experiences that people actually enjoy using.

Available to hire

Singapore, Singapore

Hey there, I’m Boris a product designer focused on creating intuitive, human-centered digital experiences.

With a background in marketing and a Master’s in Interaction Design and Electronic Arts from University of Sydney, I bring a balance of business thinking and design craft into my work. I started my career at companies like ShopBack and Shopee, where I worked closely with cross-functional teams and gained a deeper understanding of user behavior and product flows.

More recently, I’ve been working as a freelance product designer with Flow Coffee, designing end-to-end experiences for a smart vending coffee platform from user journeys and wireframes to high-fidelity prototypes.

I enjoy collaborating with teams, rapidly prototyping ideas, and turning insights into thoughtful products that balance user needs with business goals. I’m especially interested in shaping mobile and web experiences that people actually enjoy using.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Product Designer at Flow Coffee

December 1, 2025 - Present

Designed end-to-end UX flows and wireframes for a smart vending coffee platform, translating research insights into product features. Built interactive prototypes in Figma to test user journeys and improve usability across key ordering flows. Synthesized stakeholder and user feedback to identify friction points and iterated designs from low- to high-fidelity. Presented design rationale and trade-offs to stakeholders to align product and business requirements.

Merchant Development Associate at ShopBack

August 1, 2022 - April 1, 2023

Collaborated with product, design, and marketing teams to enhance merchant onboarding journeys and improve user adoption of ShopBack Pay. Conducted performance analysis of merchant engagement data, identifying insights to optimise user experience and campaign effectiveness. Onboarded 55+ merchants across retail and F&B sectors through digital outreach and on-site activations, expanding product reach and driving new revenue streams.

Marketing (Partnerships) Intern at Shopee

August 1, 2021 - December 1, 2021

Spearheaded the Shopee Coin Big Giveaway campaign, improving platform engagement and visibility through creative cross-brand collaborations. Partnered with the design team to refine campaign UI layouts and user flows, ensuring consistent messaging and a seamless in-app experience. Managed relationships with over 20 brands and affiliates, tracking KPIs and analysing campaign performance to refine engagement strategies. Collaborated with various marketing teams to coordinate large-scale campaigns during key sales events (11.11, 12.12).

Digital Marketing & Communications Intern at Durapower Holdings

May 1, 2021 - July 1, 2021

Supported website redesign, improving usability and content accessibility. Conducted industry research and analysis to support marketing strategy and pitch materials. Designed digital content for LinkedIn, improving brand consistency through more visually cohesive posts.

Digital Marketing and Communications Intern at Durapower Holdings

May 1, 2021 - July 1, 2021

Conducted company and industry analysis to inform data-driven marketing strategies and pitch materials. Assisted in a website redesign and usability testing project, focusing on clarity, responsiveness, and overall user experience. Designed digital content to strengthen LinkedIn presence, improving engagement and brand consistency.

Co-Founder & Creative Entrepreneur at JoJo Pocket

May 1, 2020 - December 1, 2020

Designed and produced handcrafted masks and holders, blending creativity with market appeal. Led content strategy and social media design, growing an engaged community and boosting online presence. Reached out and collaborated with Singaporean KOLs to create tailored visual content.