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I’m a Senior/Lead Frontend Engineer from Novi Sad, building production React and Next.js applications end to end—design systems, scalable TypeScript, performance and Core Web Vitals, testing/CI, and observability—so teams can ship reliably to real users. Right now I’m working on a consumer EV charging assessment and booking platform, where I’ve contributed across the full flow from assessments to payments, and built internal tools that support program configuration, auditing, bulk imports, and multi-brand theming.…I’m a Senior/Lead Frontend Engineer from Novi Sad, building production React and Next.js applications end to end—design systems, scalable TypeScript, performance and Core Web Vitals, testing/CI, and observability—so teams can ship reliably to real users. Right now I’m working on a consumer EV charging assessment and booking platform, where I’ve contributed across the full flow from assessments to payments, and built internal tools that support program configuration, auditing, bulk imports, and multi-brand theming.

Borislav Petrović

Front-End Developer, Web Developer, Programmer, +2

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I’m a Senior/Lead Frontend Engineer from Novi Sad, building production React and Next.js applications end to end—design systems, scalable TypeScript, performance and Core Web Vitals, testing/CI, and observability—so teams can ship reliably to real users. Right now I’m working on a consumer EV charging assessment and booking platform, where I’ve contributed across the full flow from assessments to payments, and built internal tools that support program configuration, auditing, bulk imports, and multi-brand theming.…I’m a Senior/Lead Frontend Engineer from Novi Sad, building production React and Next.js applications end to end—design systems, scalable TypeScript, performance and Core Web Vitals, testing/CI, and observability—so teams can ship reliably to real users. Right now I’m working on a consumer EV charging assessment and booking platform, where I’ve contributed across the full flow from assessments to payments, and built internal tools that support program configuration, auditing, bulk imports, and multi-brand theming.

Available to hire

I’m a Senior/Lead Frontend Engineer from Novi Sad, building production React and Next.js applications end to end—design systems, scalable TypeScript, performance and Core Web Vitals, testing/CI, and observability—so teams can ship reliably to real users. Right now I’m working on a consumer EV charging assessment and booking platform, where I’ve contributed across the full flow from assessments to payments, and built internal tools that support program configuration, auditing, bulk imports, and multi-brand theming.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Serbian

Fluent

English

Advanced

Work Experience

Software Engineer (Frontend Engineer) at Schneider Electric Hub

July 1, 2024 - Present

Frontend engineer for a consumer EV home charging assessment platform that quotes and books residential charger installations for automotive and energy partners. Worked on the customer assessment journey (Next.js App Router, React, TypeScript), covering address, vehicle, electrical panel, estimate, and payment steps. Principal contributor to an internal admin platform for configuring programs, templates, companies, and dealerships, including change-history auditing, bulk import, and an AI-assisted brand colour generator. Owned frontend observability with Datadog RUM and browser logs plus OpenTelemetry tracing. Led performance and Core Web Vitals improvements across the funnel, and established test coverage using Jest/React Testing Library and Playwright end-to-end tests. Participated in security hardening (CSP, anti-clickjacking headers) and maintained JWT-based authentication while keeping Next.js and dependencies up to date across both apps.

Lead Manager, Frontend Engineering at Ananas E-commerce

May 1, 2023 - May 1, 2024

Led a frontend team of 16 engineers across web products. Owned backlog planning, estimation, and prioritisation in collaboration with product. Managed delivery cadence and day-to-day team operations to keep a large team consistently shipping features.

Lead Software Developer at Q agency

February 1, 2022 - June 1, 2023

Lead frontend developer at a digital product agency delivering for UK national news publishers (Daily Mail and News UK). Led a team of 8 engineers, owned frontend architecture, ran code reviews, and led technical hiring. Served as the primary technical contact for the client, running requirements and design discussions directly with publisher stakeholders. Designed and built shared React component libraries across engagements to provide consistent, reusable UI foundations. Set frontend standards including conventions, review practices, and structure that persisted beyond individual projects.

Founder & CEO at Affiniti Solutions

February 1, 2022 - Present

Independent development company providing contract engineering alongside shipping my own products. Delivered senior frontend and full-stack work for B2B clients primarily using React, Next.js, and TypeScript. Built and maintained mobile products end to end including development, app store releases, and ongoing support. Managed day-to-day business responsibilities: scoping, estimation, contracting, and client relationships.

Software Developer at Vega IT

May 1, 2017 - December 1, 2022

Built React-based web applications across client projects, handling feature work, code review, and maintenance for long-running engagements. Gained experience moving from client support into more independent delivery, while contributing as part of the Vega IT Delta Team during the Vega IT period.