Available to hire
I’m Boris Soliz, a Product Design Lead focused on consumer mobile UX and visual systems. With 15+ years creating human-centered mobile experiences at scale in fintech and enterprise ecosystems, I specialize in visual systems, interactive UI patterns, and user-centered design that connects strategy to product outcomes.
I partner closely with PMs, engineers, researchers, and design systems teams to boost clarity, drive engagement, and create cohesive experiences that support business and member goals. I lead design from concept through launch, using data and research to inform decisions, and advocate for design quality and accessibility across cross-functional teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
VP UX Design - Wires Division at JP Morgan Chase
October 1, 2025 - October 1, 2025Directed UX strategy for domestic and international wire-transfer and recipient-management experiences; improved efficiency, protection, and accessibility for enterprise clients. Led ADA-compliant redesign reducing wire-error exposure by 5.5%, mitigating $1.19M in potential claims. Created Import Recipients flow enabling bulk CSV uploads and inline edits, reducing manual entry time by 40% and boosting business user satisfaction. Enhanced design-to-engineering throughput by 30-40% via reusable patterns, governance, and cross-team alignment. Mentored 3+ designers and content strategists, strengthening accessibility, data-driven iteration, and design system consistency across the Wires DCE organization.
Product Design Lead at Cisco Systems
October 1, 2023 - October 1, 2023Led redesign of the Moving Money mobile experience, establishing a flexible design system foundation and color framework to streamline scalability and brand alignment. Conducted user research and JTBD mapping, guiding new features like Insights and Collections to improve engagement. Established a scalable design system and color framework to support future growth.
Senior Product Designer at Wells Fargo
July 1, 2021 - July 1, 2021Led redesign of the Moving Money mobile experience for 27M+ users, introducing a modern, emotionally resonant workflow model and enabling features like Insights and Collections to improve engagement. Built a scalable design system foundation and color framework to support future branding and product growth.
Director - User Experience at General Electric (GE Digital)
November 1, 2018 - November 1, 2018Directed UX strategy and leadership for GE Digital initiatives, shaping UX architecture and branding for enterprise SaaS applications and cross-platform solutions.
User Interface Designer at Redux
July 31, 2013 - July 31, 2013Designed Smart TV interfaces for Samsung, LG, Sony & Roku, deployed on 40M+ devices, creating a cohesive, cross-platform viewing experience.
Produced mobile-first video interfaces for iOS, directly contributing to Redux’s acquisition by Google.
Established and enforced a unified design language across devices, improving visual consistency and usability.
VP UX Design - Wires Division at JPMorgan Chase
January 1, 2024 - October 1, 2025Spearheaded user-centric UX strategy for enterprise wire-transfer platforms, driving efficiency and accessibility compliance. Orchestrated an ADA-compliant redesign that reduced wire-error exposure by 5.5%, mitigating $119M in potential client claims. Drove a 40% reduction in manual entry time by designing a new bulk Import Recipients flow with CSV upload and inline edits. Accelerated design-to-engineering throughput 30-40% via reusable patterns and clear cross-functional governance. Mentored 3+ designers, strengthening data-driven iteration and design-system consistency across the organization.
Product Design Lead at Cisco Systems
August 1, 2021 - October 1, 2023Pioneered a scalable mobile design system for CX Cloud, delivering 100+ components and 400+ screens for unified cross-platform experiences. Authored Motion Design Best Practices to standardize animations, improving brand consistency and usability. Partnered cross-functionally to ensure WCAG compliance, achieving a 2x faster design-to-development pipeline.
Senior Product Designer at Wells Fargo
June 1, 2020 - July 1, 2021Led the end-to-end redesign of the 'Moving Money' mobile experience for 27M+ users, introducing modern, emotionally resonant workflows. Conducted user research and journey mapping to uncover pain points, directly guiding the development of new engagement features. Established a flexible design system and color framework to streamline future scalability and brand alignment.
Senior User Experience Designer at Kobai
November 1, 2018 - April 1, 2020Architected UX and branding for enterprise SaaS applications, building reusable components within a cross-platform design system. Spearheaded a website redesign that increased organic traffic by 30% through user testing and iterative improvements.
Director - User Experience at General Electric (GE Digital)
May 1, 2014 - November 1, 2018Defined global UX strategy for industrial applications, boosting user satisfaction by 25% and adoption across six business units. Led agile teams to prototype and scale enterprise dashboards, simplifying complex decision-making for thousands of operators. Governed design systems that increased design-to-development efficiency by 35% across multiple product organizations.
User Interface Designer at Redux
April 30, 2008 - July 31, 2013Designed Smart TV interfaces for major brands (Samsung, LG), deployed on 40M+ devices, ensuring a cohesive cross-platform experience. Produced mobile-first video interfaces for iOS, contributing to the company's successful acquisition by Google.
Director - User Experience at GE Digital
May 1, 2014 - November 1, 2018Defined global UX and UI strategy across six business units, increasing adoption and satisfaction by 25%. Led design of complex dashboards and data-rich interfaces. Governed enterprise design systems, improving delivery efficiency by 35%.
VP, UX Design – Wires Division at JP Morgan Chase
January 1, 2024 - October 1, 2025Led end-to-end UX strategy for a mission-critical enterprise financial platform, scaling design frameworks across multi-team engineering organizations. Reduced operational risk exposure by 5.5%, mitigating ~$119M in potential claims through improved accessibility and governance. Designed bulk recipient import workflows reducing manual entry time by 40% for high-volume users. Increased design–engineering throughput by 30–40% through reusable patterns and scalable components.
Director - User Experience at General Electric
May 1, 2014 - November 1, 2018Defined global UX strategy across industrial software platforms, unifying experiences across six business units. Simplified operational dashboards to increase user satisfaction by 25% and optimized governance to improve design-development efficiency by 35%.
VP, UX & Visual Design (Wires & Money Movement) - Wires Division at JPMorgan Chase
January 1, 2024 - October 31, 2025Designed intuitive, accessible interfaces for complex financial workflows, enhancing clarity and member confidence. Partnered with product, engineering, and research to iterate rapidly based on data insights and user feedback. Defined visual UI patterns and component standards that improved cohesion across product surfaces. Advocated for design quality and accessibility, leading cross-discipline critiques to elevate deliverables.
Director - User Experience, GE Digital at General Electric
May 1, 2014 - November 30, 2018Directed UX and visual strategy across multiple business units, standardizing UI patterns and data visualization logic. Facilitated system-level design reviews and workshops to ensure product and design alignment. Mentored teams on visual hierarchy, interface clarity, and collaborative design practices.
Education
Master's Degree at Masters Institute
January 11, 2030 - January 1, 1995Master's at Institute
January 1, 1995 - December 28, 2025Bachelor's at Multimedia Communications
January 11, 2030 - December 28, 2025Masters at Institute
January 1, 1995 - January 5, 2026Master's Degree at Masters Institute
January 11, 2030 - January 1, 1995Master's Degree at Masters Institute
January 11, 2030 - January 1, 1995Bachelor's Degree at Multimedia Communications
January 11, 2030 - March 27, 2026Qualifications
Bachelor's Degree in Multimedia Communications
January 11, 2030 - November 6, 2025Master's Degree
January 11, 2030 - January 1, 1995Bachelor's Degree in Multimedia Communications
January 11, 2030 - November 6, 2025Bachelors
January 11, 2030 - January 5, 2026Bachelor's Degree
January 11, 2030 - January 28, 2026Aircraft System Control Via Virtual Controls on Electronic Checklists
January 11, 2030 - January 28, 2026Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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