Available to hire
Principal UX/Product Design Leader with 15+ years of experience designing scalable enterprise platforms, aligning user needs, business outcomes, and AI-ready systems through strong cross-functional collaboration.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
VP UX Design - Wires Division at JP Morgan Chase
October 1, 2025 - October 1, 2025Directed UX strategy for domestic and international wire-transfer and recipient-management experiences; improved efficiency, protection, and accessibility for enterprise clients. Led ADA-compliant redesign reducing wire-error exposure by 5.5%, mitigating $1.19M in potential claims. Created Import Recipients flow enabling bulk CSV uploads and inline edits, reducing manual entry time by 40% and boosting business user satisfaction. Enhanced design-to-engineering throughput by 30-40% via reusable patterns, governance, and cross-team alignment. Mentored 3+ designers and content strategists, strengthening accessibility, data-driven iteration, and design system consistency across the Wires DCE organization.
Product Design Lead at Cisco Systems
October 1, 2023 - October 1, 2023Led redesign of the Moving Money mobile experience, establishing a flexible design system foundation and color framework to streamline scalability and brand alignment. Conducted user research and JTBD mapping, guiding new features like Insights and Collections to improve engagement. Established a scalable design system and color framework to support future growth.
Senior Product Designer at Wells Fargo
July 1, 2021 - July 1, 2021Led redesign of the Moving Money mobile experience for 27M+ users, introducing a modern, emotionally resonant workflow model and enabling features like Insights and Collections to improve engagement. Built a scalable design system foundation and color framework to support future branding and product growth.
Director - User Experience at General Electric (GE Digital)
November 1, 2018 - November 1, 2018Directed UX strategy and leadership for GE Digital initiatives, shaping UX architecture and branding for enterprise SaaS applications and cross-platform solutions.
User Interface Designer at Redux
July 31, 2013 - July 31, 2013Designed Smart TV interfaces for Samsung, LG, Sony & Roku, deployed on 40M+ devices, creating a cohesive, cross-platform viewing experience.
Produced mobile-first video interfaces for iOS, directly contributing to Redux’s acquisition by Google.
Established and enforced a unified design language across devices, improving visual consistency and usability.
VP UX Design - Wires Division at JPMorgan Chase
January 1, 2024 - October 1, 2025Spearheaded user-centric UX strategy for enterprise wire-transfer platforms, driving efficiency and accessibility compliance. Orchestrated an ADA-compliant redesign that reduced wire-error exposure by 5.5%, mitigating $119M in potential client claims. Drove a 40% reduction in manual entry time by designing a new bulk Import Recipients flow with CSV upload and inline edits. Accelerated design-to-engineering throughput 30-40% via reusable patterns and clear cross-functional governance. Mentored 3+ designers, strengthening data-driven iteration and design-system consistency across the organization.
Product Design Lead at Cisco Systems
August 1, 2021 - October 1, 2023Pioneered a scalable mobile design system for CX Cloud, delivering 100+ components and 400+ screens for unified cross-platform experiences. Authored Motion Design Best Practices to standardize animations, improving brand consistency and usability. Partnered cross-functionally to ensure WCAG compliance, achieving a 2x faster design-to-development pipeline.
Senior Product Designer at Wells Fargo
June 1, 2020 - July 1, 2021Led the end-to-end redesign of the 'Moving Money' mobile experience for 27M+ users, introducing modern, emotionally resonant workflows. Conducted user research and journey mapping to uncover pain points, directly guiding the development of new engagement features. Established a flexible design system and color framework to streamline future scalability and brand alignment.
Senior User Experience Designer at Kobai
November 1, 2018 - April 1, 2020Architected UX and branding for enterprise SaaS applications, building reusable components within a cross-platform design system. Spearheaded a website redesign that increased organic traffic by 30% through user testing and iterative improvements.
Director - User Experience at General Electric (GE Digital)
May 1, 2014 - November 1, 2018Defined global UX strategy for industrial applications, boosting user satisfaction by 25% and adoption across six business units. Led agile teams to prototype and scale enterprise dashboards, simplifying complex decision-making for thousands of operators. Governed design systems that increased design-to-development efficiency by 35% across multiple product organizations.
User Interface Designer at Redux
April 30, 2008 - July 31, 2013Designed Smart TV interfaces for major brands (Samsung, LG), deployed on 40M+ devices, ensuring a cohesive cross-platform experience. Produced mobile-first video interfaces for iOS, contributing to the company's successful acquisition by Google.
Director - User Experience at GE Digital
May 1, 2014 - November 1, 2018Defined global UX and UI strategy across six business units, increasing adoption and satisfaction by 25%. Led design of complex dashboards and data-rich interfaces. Governed enterprise design systems, improving delivery efficiency by 35%.
VP, UX Design – Wires Division at JP Morgan Chase
January 1, 2024 - October 1, 2025Led end-to-end UX strategy for a mission-critical enterprise financial platform, scaling design frameworks across multi-team engineering organizations. Reduced operational risk exposure by 5.5%, mitigating ~$119M in potential claims through improved accessibility and governance. Designed bulk recipient import workflows reducing manual entry time by 40% for high-volume users. Increased design–engineering throughput by 30–40% through reusable patterns and scalable components.
Director - User Experience at General Electric
May 1, 2014 - November 1, 2018Defined global UX strategy across industrial software platforms, unifying experiences across six business units. Simplified operational dashboards to increase user satisfaction by 25% and optimized governance to improve design-development efficiency by 35%.
Education
Master's Degree at Masters Institute
January 11, 2030 - January 1, 1995Master's at Institute
January 1, 1995 - December 28, 2025Bachelor's at Multimedia Communications
January 11, 2030 - December 28, 2025Masters at Institute
January 1, 1995 - January 5, 2026Master's Degree at Masters Institute
January 11, 2030 - January 1, 1995Qualifications
Bachelor's Degree in Multimedia Communications
January 11, 2030 - November 6, 2025Master's Degree
January 11, 2030 - January 1, 1995Bachelor's Degree in Multimedia Communications
January 11, 2030 - November 6, 2025Bachelors
January 11, 2030 - January 5, 2026Bachelor's Degree
January 11, 2030 - January 28, 2026Aircraft System Control Via Virtual Controls on Electronic Checklists
January 11, 2030 - January 28, 2026Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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