Available to hire
I’m a seasoned brand localization and transcreation specialist with over 15 years helping luxury, publishing and FMCG brands tell globally resonant stories.
I partner with global creative teams to preserve tone, ensure cultural alignment across multilingual content, and drive smooth cross-market rollouts while safeguarding brand identity and audience connection.
Experience Level
Language
English
Fluent
Work Experience
Head of Transcreation at The Action Sports Translator
April 1, 2024 - PresentLeading transcreation efforts for action sports brands, delivering culturally resonant campaigns with unmatched linguistic accuracy. Partnering with global creative teams to maintain tone, voice, and cultural alignment across multilingual content. Reinforcing brand identity by crafting localised content that enhances cultural relevance and emotional impact. Enabling smoother cross-market rollouts through streamlined translation workflows and creative QA, reducing turnaround times and boosting content engagement.
Project & Account Manager, Brand Guardian at Freelance
January 1, 2021 - PresentDriving successful product launches and omni-channel campaigns across 50+ markets by aligning global strategy with local insight. Strengthening brand consistency and boosting consumer connection by overseeing localisation with precision and creative finesse, through strategic local market adaptation and cultural consulting. Building long-term client relationships by consistently surpassing expectations across digital, ATL, and luxury-focused initiatives.
Account Director at LEAP (Loveurope and Partners)
January 1, 2021 - September 8, 2025Lead global campaigns for luxury and premium retail clients, ensuring creative integrity across EMEA, Asia, and the Americas. Built long-standing client trust by proactively advising on cultural nuance, reducing campaign revisions, and enhancing market reception. Drove naming strategy across multilingual contexts. Known for elevating client trust and reinforcing consistency across markets.
Senior Account Manager at Textappeal
November 1, 2014 - September 8, 2025Drove strategic localization that strengthened brand storytelling through culturally adaptive content across digital and print, increasing campaign effectiveness. Delivered complex, high-impact campaigns across 40+ markets by leading cross-functional teams through tight deadlines and shifting priorities. Optimized global operations by refining internal and client-side workflows, as well as deploying the right CAT and TMS tools, enhancing speed and accuracy of deliverables. Ensured 100% brand guideline compliance while managing high-volume localization projects for top-tier clients in hospitality and fashion.
Project Manager – Global Happy Meal Book Programme at The Marketing Store
February 1, 2023 - September 8, 2025Supported the full lifecycle of a global children's publishing programme across 50+ countries. Elevated user experience by ensuring cultural sensitivity, narrative resonance, and brand consistency throughout the publishing process. Identified workflow gaps and introduced improvements that reduced rework and stakeholder friction. Drove cross-team collaboration across design, print, and localization to ensure flawless delivery.
Head of Transcreation at The Action Sports Translator
April 1, 2024 - PresentLeading transcreation efforts for action sports brands, delivering culturally resonant campaigns with unmatched linguistic accuracy. Partnering with global creative teams to maintain tone, voice, and cultural alignment across multilingual content. Reinforcing brand identity for global action sports clients by crafting localised content that enhanced cultural relevance and emotional impact. Enabling smoother cross-market rollouts through streamlined translation workflows and creative QA, reducing turnaround times and boosting content engagement.
Project & Account Manager, Brand Guardian at Freelance
January 1, 2021 - PresentDriving successful product launches and omni-channel campaigns across 50+ markets by expertly aligning global strategy with local insight. Strengthening brand consistency and boosting consumer connection by overseeing localisation with precision and creative finesse, through strategic local market adaptation and cultural consulting. Building long-term client relationships by consistently surpassing expectations across digital, ATL, and luxury-focused initiatives.
Brand Manager Apprenticeship at WE are COCO Consultancy
June 1, 2024 - PresentGained intensive exposure to luxury fashion branding through a hands-on apprenticeship. Developed a nuanced understanding of premium consumer behaviour and brand storytelling.
Project Manager – Global Happy Meal Book Programme at The Marketing Store
February 28, 2023 - September 8, 2025Supported the full lifecycle of a global children's publishing programme across 50+ countries. Elevated user experience by ensuring cultural sensitivity, narrative resonance, and brand consistency throughout the publishing process. Identified workflow gaps and introduced improvements that reduced rework and stakeholder friction. Drove cross-team collaboration across design, print, and localization to ensure flawless delivery.
Account Director at LEAP (Loveurope and Partners)
January 1, 2021 - September 8, 2025Lead global campaigns for luxury and premium retail clients, ensuring creative integrity across EMEA, Asia, and the Americas. Built long-standing client trust by proactively advising on cultural nuance, reducing campaign revisions, and enhancing market reception. Drove naming and branding success in global launches by leading naming strategy across multilingual contexts. Known for elevating client trust and reinforcing consistency across markets.
Senior Account Manager at Textappeal
November 1, 2014 - September 8, 2025Drove strategic localization that strengthened brand storytelling through culturally adaptive content across digital and print, increasing campaign effectiveness. Delivered complex, high-impact campaigns across 40+ markets by leading cross-functional teams through tight deadlines and shifting priorities. Optimized global operations by refining internal and client-side workflows, as well as deploying the right CAT and TMS tools, enhancing both speed and accuracy of deliverables. Ensured 100% brand guideline compliance while managing high-volume localization projects for top-tier clients in hospitality and fashion.
Head of Transcreation at The Action Sports Translator
April 1, 2024 - PresentLeading transcreation efforts for action sports brands, delivering culturally resonant campaigns with unmatched linguistic accuracy. Partnering with global creative teams to maintain tone, voice, and cultural alignment across multilingual content. Reinforcing brand identity for global action sports clients by crafting localized content that enhanced cultural relevance and emotional impact. Enabling smoother cross-market rollouts through streamlined translation workflows and creative QA, reducing turnaround times and boosting content engagement.
Project & Account Manager, Brand Guardian at Freelance
January 1, 2021 - PresentDriving successful product launches and omni-channel campaigns across 50+ markets by expertly aligning global strategy with local insight. Strengthening brand consistency and boosting consumer connection by overseeing localisation with precision and creative finesse, through strategic local market adaptation and cultural consulting. Building long-term client relationships by consistently surpassing expectations across digital, ATL, and luxury-focused initiatives.
Project Manager – Global Happy Meal Book Programme at The Marketing Store
February 28, 2023 - September 8, 2025Supported the full lifecycle of a global children's publishing programme across 50+ countries. Elevated user experience by ensuring cultural sensitivity, narrative resonance, and brand consistency throughout the publishing process. Identified workflow gaps and introduced improvements that reduced rework and stakeholder friction. Drove cross-team collaboration across design, print, and localization to ensure flawless delivery.
Account Director at LEAP (Loveurope and Partners)
January 31, 2021 - September 8, 2025Lead global campaigns for luxury and premium retail clients, ensuring creative integrity across EMEA, Asia, and the Americas. Built long-standing client trust by proactively advising on cultural nuance, reducing campaign revisions, and enhancing market reception. Drove naming and branding success in global launches by leading naming strategy across multilingual contexts. Known for elevating client trust and reinforcing consistency across markets.
Senior Account Manager at Textappeal
November 30, 2014 - September 8, 2025Drove strategic localization that strengthened brand storytelling through culturally adaptive content across digital and print, increasing campaign effectiveness. Delivered complex, high-impact campaigns across 40+ markets by leading cross-functional teams through tight deadlines and shifting priorities. Optimized global operations by refining internal and client-side workflows, as well as deploying CAT and TMS tools, enhancing both speed and accuracy of deliverables. Ensured 100% brand guideline compliance while managing high-volume localization projects for top-tier clients in hospitality and fashion.
Education
Brand Manager Apprenticeship at WE are COCO Consultancy
June 1, 2024 - September 8, 2025Brand Manager Apprenticeship at WE are COCO Consultancy
June 1, 2024 - September 8, 2025Brand Manager Apprenticeship at WE are COCO Consultancy
June 1, 2024 - September 8, 2025Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Travel & Hospitality, Professional Services
Experience Level
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