NBA Season Recap: Unveiling Affinity Levels, Market Impact, and Social Media Dynamics

A thorough recap of the NBA season includes an examination of both local and national affinity levels for each of the 29 U.S.-based NBA teams. This is achieved by comparing viewership in terms of total audience and market share. The report also delves into the impact of top partners on social media throughout the 2021-2022 NBA regular season.