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Hi, I’m Beth Prantera. I’m a strategic and results-driven Experiential Marketing Manager, Event Manager, and Producer with 15 years of experience delivering high-impact brand activations, live events, and consumer experiences for some of the world’s leading brands. I translate brand objectives into immersive, ROI-focused experiences and excel at guiding cross-functional teams, vendor partnerships, and end-to-end event logistics to ensure flawless execution. I’ve led campaigns from ideation through sponsorship pitches, vendor negotiations, budgeting, and site planning. I’ve built strong relationships with venues and clients, driving stakeholder satisfaction and repeat partnerships. My work has secured multi-million-dollar sponsorships, managed budgets from $50k to $2M, and delivered cost savings of around 20% without compromising quality. Recent projects include Essentia Water, Five Drinks Co, PRETTYLITTLETHING, Virgin Cruise Line, Art Basel, the Miami Auto Show, and other high-profile brands.…Hi, I’m Beth Prantera. I’m a strategic and results-driven Experiential Marketing Manager, Event Manager, and Producer with 15 years of experience delivering high-impact brand activations, live events, and consumer experiences for some of the world’s leading brands. I translate brand objectives into immersive, ROI-focused experiences and excel at guiding cross-functional teams, vendor partnerships, and end-to-end event logistics to ensure flawless execution. I’ve led campaigns from ideation through sponsorship pitches, vendor negotiations, budgeting, and site planning. I’ve built strong relationships with venues and clients, driving stakeholder satisfaction and repeat partnerships. My work has secured multi-million-dollar sponsorships, managed budgets from $50k to $2M, and delivered cost savings of around 20% without compromising quality. Recent projects include Essentia Water, Five Drinks Co, PRETTYLITTLETHING, Virgin Cruise Line, Art Basel, the Miami Auto Show, and other high-profile brands.

Beth Prantera

Executive Producer, Production Manager, Creative Producer, +3

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Hi, I’m Beth Prantera. I’m a strategic and results-driven Experiential Marketing Manager, Event Manager, and Producer with 15 years of experience delivering high-impact brand activations, live events, and consumer experiences for some of the world’s leading brands. I translate brand objectives into immersive, ROI-focused experiences and excel at guiding cross-functional teams, vendor partnerships, and end-to-end event logistics to ensure flawless execution. I’ve led campaigns from ideation through sponsorship pitches, vendor negotiations, budgeting, and site planning. I’ve built strong relationships with venues and clients, driving stakeholder satisfaction and repeat partnerships. My work has secured multi-million-dollar sponsorships, managed budgets from $50k to $2M, and delivered cost savings of around 20% without compromising quality. Recent projects include Essentia Water, Five Drinks Co, PRETTYLITTLETHING, Virgin Cruise Line, Art Basel, the Miami Auto Show, and other high-profile brands.…Hi, I’m Beth Prantera. I’m a strategic and results-driven Experiential Marketing Manager, Event Manager, and Producer with 15 years of experience delivering high-impact brand activations, live events, and consumer experiences for some of the world’s leading brands. I translate brand objectives into immersive, ROI-focused experiences and excel at guiding cross-functional teams, vendor partnerships, and end-to-end event logistics to ensure flawless execution. I’ve led campaigns from ideation through sponsorship pitches, vendor negotiations, budgeting, and site planning. I’ve built strong relationships with venues and clients, driving stakeholder satisfaction and repeat partnerships. My work has secured multi-million-dollar sponsorships, managed budgets from $50k to $2M, and delivered cost savings of around 20% without compromising quality. Recent projects include Essentia Water, Five Drinks Co, PRETTYLITTLETHING, Virgin Cruise Line, Art Basel, the Miami Auto Show, and other high-profile brands.

Available to hire

Hi, I’m Beth Prantera. I’m a strategic and results-driven Experiential Marketing Manager, Event Manager, and Producer with 15 years of experience delivering high-impact brand activations, live events, and consumer experiences for some of the world’s leading brands. I translate brand objectives into immersive, ROI-focused experiences and excel at guiding cross-functional teams, vendor partnerships, and end-to-end event logistics to ensure flawless execution.

I’ve led campaigns from ideation through sponsorship pitches, vendor negotiations, budgeting, and site planning. I’ve built strong relationships with venues and clients, driving stakeholder satisfaction and repeat partnerships. My work has secured multi-million-dollar sponsorships, managed budgets from $50k to $2M, and delivered cost savings of around 20% without compromising quality. Recent projects include Essentia Water, Five Drinks Co, PRETTYLITTLETHING, Virgin Cruise Line, Art Basel, the Miami Auto Show, and other high-profile brands.

Skills

Branding

Experience Level

Branding

Expert

Work Experience

Producer / Manager (Contractor) at Light Speed Marketing | George P. Johnson Experience Marketing

August 1, 2010 - Present

Produced and ran nationwide experiential marketing programs for Stellantis (formerly FCA) including Jeep, Ram, Fiat and Chrysler focusing on ride-and-drive events, auto shows, and brand activations enhancing consumer engagement and brand loyalty. Manage event logistics, including site selection, vendor coordination, staffing, and on-site operations, ensuring flawless execution and high-quality consumer experiences. Conduct in-depth event analysis, providing clients with performance insights, financial reconciliations, and engagement metrics to refine future campaigns. During tenure, contributed to Jeep's growth, with global performance increasing by 12.4% in 2018 and a projected volume of 2 million units by 2025. Promoted to lead the Ram Commercial account for George P Johnson, overseeing the development and execution of comprehensive experiential marketing programs targeting commercial vehicle consumers. Managed a team responsible for planning and executing events, including trade sho

Sr. Account Manager at Unknown (Experiential Marketing)

April 1, 2014 - December 1, 2017

Managed client relationships and campaigns across multiple industries, coordinating cross-functional teams and vendors to deliver experiential marketing programs; supported strategy, ideation, asset development, and measurement.

Experiential Marketing Manager (Contractor) at Creative State Marketing LLC

January 1, 2020 - Present

Contractor-led experiential marketing initiatives, developing and executing campaigns for high-profile clients; oversaw budgeting, vendor management, and cross-functional collaboration.