Denny's Diner x Beetlejuice Beetlejuice

To celebrate the hotly anticipated return of the “ghost with the most” and Denny’s accompanying craveable Afterlife Menu and affordable $2 $4 $6 $8 value menu, we pitched national consumer, food, parenting, entertainment, trade and DEI media.

Efforts resulted in 42 earned placements for 213.8 million earned impressions, some of which were widely syndicated, resulting in 73 total articles and 379.7 million total impressions.

Notable coverage includes First For Women, Eat This., Not That!, Parade, Allrecipes. Further, as a result of the brand’s participation in the Fever Afterlife Event at Ovation Hollywood an “Access Hollywood with Mario and Kit” segment featured on-air sampling (and appreciation of) the Beetlejuicy Burger and Cookies ‘N’ Scream Shake.