Medtronic x Alexandra Park Influencer Campaign

To raise awareness of the MiniMed 780G and increase
Medtronic diabetes brand sentiment, Medtronic partnered with
actress, writer, and producer Alexandra Park.

The team leveraged earned media relations, controlled tactics,
and social media content to shed light on Type 1 diabetes and
position the MiniMed 780G as a preferred insulin pump for
patients, including Alexandra.

Since launching the partnership, efforts have yielded 14 media
placements and 81,368,484 total media impressions.

Other key highlights include:
● Exceeded overall media goal by 100%
● 100% of coverage has included a MiniMed mention
● 78% featured a MiniMed photo placement
● Interviews with E! News, Morning Honey, OK! Magazine
and Beyond Type 1