I’m a senior UI/UX designer with a passion for turning complex problems into intuitive digital experiences. Over the years I’ve led the redesign and launch of major digital platforms, including Standard Bank’s new website, and collaborated with product, development and business stakeholders to deliver user-centered experiences across African markets. From agency roles at Ogilvy to brand campaigns for Doritos and Sun International, I thrive on creating visuals that balance aesthetics with clarity. I’m driven by accessible design, responsive interfaces, and storytelling through interaction and motion.

Brad De Fleuriot

I’m a senior UI/UX designer with a passion for turning complex problems into intuitive digital experiences. Over the years I’ve led the redesign and launch of major digital platforms, including Standard Bank’s new website, and collaborated with product, development and business stakeholders to deliver user-centered experiences across African markets. From agency roles at Ogilvy to brand campaigns for Doritos and Sun International, I thrive on creating visuals that balance aesthetics with clarity. I’m driven by accessible design, responsive interfaces, and storytelling through interaction and motion.

Available to hire

I’m a senior UI/UX designer with a passion for turning complex problems into intuitive digital experiences. Over the years I’ve led the redesign and launch of major digital platforms, including Standard Bank’s new website, and collaborated with product, development and business stakeholders to deliver user-centered experiences across African markets.

From agency roles at Ogilvy to brand campaigns for Doritos and Sun International, I thrive on creating visuals that balance aesthetics with clarity. I’m driven by accessible design, responsive interfaces, and storytelling through interaction and motion.

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Language

English
Fluent

Work Experience

Senior UI Designer at Standard Bank
September 1, 2016 - September 1, 2018
Worked within the Open-Web team to enhance digital experiences across African markets. Key UI/UX designer on the complete redesign and launch of the Standard Bank website. Collaborated with cross-functional teams including product, development and business stakeholders. Accomplishments: Complete redesign and launch of the new Standard Bank website. Winner of the OpenText Go-Live Project of the Year Award, 2018.
Senior Digital Creative at Ogilvy
November 1, 2014 - August 1, 2015
Developed creative concepts and digital assets across campaigns, microsites, retail, motion graphics and video. Delivered integrated digital work for major telecommunications clients. Accomplishments: Gold Loeries Award – Media Innovation - MTV Africa – #LetsTalkColour, 2016; Silver Loeries Award – Communication Design - MTV Africa – #LetsTalkColour, 2016; Bronze Loeries Award – Digital & Interactive Communication - MTV Africa – #LetsTalkColour, 2016; Bronze Loeries Award – Television, Film & Video Communication - MTV Africa – #LetsTalkColour, 2016; Designed the look and feel for the Sun International website pitch, securing the account for Gloo Digital.
Digital Designer at Agent Orange
January 1, 2008 - Present
Designed web and print materials with a focus on animation.
Digital Designer at Active Ice Digital
January 1, 2007 - Present
Digital Designer
Digital Designer at Met04
January 1, 2005 - December 31, 2006
Worked across digital, print, animation and videography projects.
Digital Designer at Xtreme Marine
January 1, 2003 - Present
Managed digital design and maintenance of web platforms related to international powerboat racing. Created Flash animation and web graphics.
Lead Designer – Web and Digital at Doritos
January 1, 2011 - January 1, 2013
Led web and digital design for Doritos campaigns; earned Bronze Bookmark Awards (2012, 2013) and Silver Assegai (2011) for Doritos-related projects.
Graphic Designer / Digital Designer at Xtreme Marine
January 1, 2003 - January 1, 2003
Managed digital design and maintenance of web platforms for international powerboat racing; created Flash animation and web graphics.

Education

AI for Design Certificate, Micro Course at Red & Yellow Creative School of Business
January 1, 2024 - April 1, 2026
Multimedia Diploma at Red & Yellow Creative School of Business
January 1, 2001 - April 1, 2026
Graphic Design Diploma at City Varsity
January 1, 1999 - April 1, 2026
Fine Art Certificate at Johannesburg Art Foundation
January 1, 1997 - April 1, 2026
AI for Design Certificate at Red & Yellow Creative School of Business
January 1, 2024 - April 1, 2026
Multimedia Diploma at Red & Yellow Creative School of Business
January 11, 2030 - January 1, 2001
Graphic Design Diploma at City Varsity
January 11, 2030 - January 1, 1999
Fine Art Certificate at Johannesburg Art Foundation
January 11, 2030 - January 1, 1997

Qualifications

AI for Design Certificate
January 1, 2024 - April 1, 2026
Multimedia Diploma
January 11, 2030 - January 1, 2001

Industry Experience

Financial Services, Media & Entertainment, Telecommunications, Software & Internet, Professional Services