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As a passionate and driven Design Manager, I thrive on immersing myself in the unique identity of each club to execute a design direction that resonates on every level. By combining trend led insights and market research with my love for sport, I bring a forward-thinking, innovative approach to design. Creating collections that connect authentically with each club and its fanbase. My collaborative approach has received praise for uncovering insights that I’m incredibly proud to use, especially the 2025 on pitch collection celebrating 100 years of Umbro. I look forward to the creative journey ahead.…As a passionate and driven Design Manager, I thrive on immersing myself in the unique identity of each club to execute a design direction that resonates on every level. By combining trend led insights and market research with my love for sport, I bring a forward-thinking, innovative approach to design. Creating collections that connect authentically with each club and its fanbase. My collaborative approach has received praise for uncovering insights that I’m incredibly proud to use, especially the 2025 on pitch collection celebrating 100 years of Umbro. I look forward to the creative journey ahead.

Bradley Edwards

Designer, Creative Director, Graphic Designer

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As a passionate and driven Design Manager, I thrive on immersing myself in the unique identity of each club to execute a design direction that resonates on every level. By combining trend led insights and market research with my love for sport, I bring a forward-thinking, innovative approach to design. Creating collections that connect authentically with each club and its fanbase. My collaborative approach has received praise for uncovering insights that I’m incredibly proud to use, especially the 2025 on pitch collection celebrating 100 years of Umbro. I look forward to the creative journey ahead.…As a passionate and driven Design Manager, I thrive on immersing myself in the unique identity of each club to execute a design direction that resonates on every level. By combining trend led insights and market research with my love for sport, I bring a forward-thinking, innovative approach to design. Creating collections that connect authentically with each club and its fanbase. My collaborative approach has received praise for uncovering insights that I’m incredibly proud to use, especially the 2025 on pitch collection celebrating 100 years of Umbro. I look forward to the creative journey ahead.

Available to hire

As a passionate and driven Design Manager, I thrive on immersing myself in the unique identity of each club to execute a design direction that resonates on every level. By combining trend led insights and market research with my love for sport, I bring a forward-thinking, innovative approach to design. Creating collections that connect authentically with each club and its fanbase. My collaborative approach has received praise for uncovering insights that I’m incredibly proud to use, especially the 2025 on pitch collection celebrating 100 years of Umbro. I look forward to the creative journey ahead.

Skills

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Adobe InDesign

Expert

Work Experience

Design Manager - Team Apparel at DEBEAU PERFORMANCE

January 1, 2025 - Present

Bringing the brand to life, beginning with the creation of a unique bespoke logo that sets the tone for its identity. Establishing a clear structure and critical path, alongside a comprehensive team range, to ensure that the clubs we work with have everything they need.

Design Manager - Team Apparel at DIAMOND ICON

January 1, 2021 - January 1, 2024

Responsible for producing seasonal marketing presentations, covering everything from kit stories to trend-led colour direction. Managing multiple projects simultaneously and ensuring time management is key to keeping everything on track.

Marketing Manager at ELMS

January 1, 2020 - January 1, 2021

Developing unique social media content, I incorporate animations, graphics, and partner assets from organizations like The FA, EFL, and UEFA, ensuring engaging and targeted communication.

Senior Apparel Designer - Team Apparel at DIAMOND ICON

January 1, 2018 - January 1, 2020

Leading the selection and creation of trend-driven seasonal colour stories, ensuring that each design is relevant and forward-thinking.

Senior Apparel Designer at FANATICS

January 1, 2016 - January 1, 2018

Collaborating with partners and PLM to create inspiring graphics that resonate with fans, always striving to meet the highest expectations and perform under pressure.

Middleweight Apparel Designer at O'Neills

January 1, 2009 - January 1, 2016

Started as the only UK-based designer, working independently to meet tight deadlines while ensuring smooth collaboration with the buying team.