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I’m a Nashville-based Digital Marketing Specialist and Social Media Strategist with 3+ years of experience blending performance marketing results with authentic storytelling. I’ve helped beauty, music, and lifestyle brands grow through high-retention short-form content, social listening, and community-first engagement—turning casual scrollers into loyal brand communities. I also build e-commerce impact by optimizing ROAS and conversion flows, and I produce end-to-end UGC and paid-ready creative (hook-led scripts, storyboarding, and short-form video production). From tracking millions of organic views to collaborating with top music labels and leading on-site activations at major festivals, I bring a high-energy, data-informed approach that makes brands feel real and measurable at the same time.…I’m a Nashville-based Digital Marketing Specialist and Social Media Strategist with 3+ years of experience blending performance marketing results with authentic storytelling. I’ve helped beauty, music, and lifestyle brands grow through high-retention short-form content, social listening, and community-first engagement—turning casual scrollers into loyal brand communities. I also build e-commerce impact by optimizing ROAS and conversion flows, and I produce end-to-end UGC and paid-ready creative (hook-led scripts, storyboarding, and short-form video production). From tracking millions of organic views to collaborating with top music labels and leading on-site activations at major festivals, I bring a high-energy, data-informed approach that makes brands feel real and measurable at the same time.

Brahja Heger

Content Creator, Social Media Manager, Digital Marketer, +7

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I’m a Nashville-based Digital Marketing Specialist and Social Media Strategist with 3+ years of experience blending performance marketing results with authentic storytelling. I’ve helped beauty, music, and lifestyle brands grow through high-retention short-form content, social listening, and community-first engagement—turning casual scrollers into loyal brand communities. I also build e-commerce impact by optimizing ROAS and conversion flows, and I produce end-to-end UGC and paid-ready creative (hook-led scripts, storyboarding, and short-form video production). From tracking millions of organic views to collaborating with top music labels and leading on-site activations at major festivals, I bring a high-energy, data-informed approach that makes brands feel real and measurable at the same time.…I’m a Nashville-based Digital Marketing Specialist and Social Media Strategist with 3+ years of experience blending performance marketing results with authentic storytelling. I’ve helped beauty, music, and lifestyle brands grow through high-retention short-form content, social listening, and community-first engagement—turning casual scrollers into loyal brand communities. I also build e-commerce impact by optimizing ROAS and conversion flows, and I produce end-to-end UGC and paid-ready creative (hook-led scripts, storyboarding, and short-form video production). From tracking millions of organic views to collaborating with top music labels and leading on-site activations at major festivals, I bring a high-energy, data-informed approach that makes brands feel real and measurable at the same time.

Available to hire

I’m a Nashville-based Digital Marketing Specialist and Social Media Strategist with 3+ years of experience blending performance marketing results with authentic storytelling. I’ve helped beauty, music, and lifestyle brands grow through high-retention short-form content, social listening, and community-first engagement—turning casual scrollers into loyal brand communities.

I also build e-commerce impact by optimizing ROAS and conversion flows, and I produce end-to-end UGC and paid-ready creative (hook-led scripts, storyboarding, and short-form video production). From tracking millions of organic views to collaborating with top music labels and leading on-site activations at major festivals, I bring a high-energy, data-informed approach that makes brands feel real and measurable at the same time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Apprentice at Crowd Surf

July 7, 2027 - October 27, 2023

Supported digital marketing campaigns for music industry clients at a leading music marketing agency, gaining hands-on expertise in the artist-to-fan ecosystem. Managed UGC campaigns that deepened artist-to-fan community relationships and drove measurable engagement lift. Wrote copy and edited content across platforms; monitored audience sentiment in real time to inform campaign adjustments for entertainment clients.

Digital Content Creator & Copywriter (Live Event Contract) at BET Awards

June 1, 2023 - Present

Executed high-speed digital copywriting and live content production under tight broadcast deadlines for one of culture’s largest entertainment telecasts. Conducted real-time social listening across X and Instagram to identify emerging viral conversations and inform immediate reactive content and fan engagement touchpoints. Collaborated with production teams to capture backstage and red-carpet moments, ensuring cross-platform brand voice consistency across all published posts.

Digital Marketing Apprentice at Crowd Surf

January 1, 2023 - Present

Supported digital marketing campaigns for music industry clients through copywriting, content editing, and monitoring fan engagement. Contributed to UGC strategies that strengthened artist-to-fan relationships and increased brand awareness for entertainment clients.

Freelance Digital Marketing Strategist & E-Commerce Creator at Remote & On-site

January 1, 2022 - Present

Architected and produced a viral 15-second digital asset for Peace Out Skin Care, driving 4M+ views, a 2.5% ROAS, and acquiring 1,000+ net new followers via a high-retention hook. Partnered on product gifting and promotional activations with top beauty and haircare brands (including Patrick Ta, Garnier Fructis, Topyc als, Too Faced, Aussie, and Donna’s Recipe), consistently honoring brand guidelines while maintaining engaging personal delivery. Served as lead on-site brand ambassador and activation manager for major festivals (e.g., Bonnaroo, Pilgrimage Music & Cultural Festival), directing live BTS content, crowd engagement, and experiential booth leadership for brands such as Smirnoff and George Dickel Whiskey. Created targeted social promotional collateral for Live Nation activations and used social listening plus real-time metrics to pivot creative mid-flight for improved retention, engagement, and CTR.

Digital Marketing Specialist / Content Creator at Freelance & Brand Partnerships

January 1, 2022 - Present

Brand activation host for Smirnoff, Dickle Whiskey, and festival activations at Bonnaroo & Pilgrimage Festival—managing crowds, directing BTS content, and representing brands on-site. Produced and promoted events for Live Nation (including Keith Lee’s Familee Day) through targeted social campaigns. Created viral UGC campaigns generating 3M+ views across Instagram and TikTok via strategic storytelling and trend-forward content. Analyzed engagement data and performance metrics to optimize campaign ROI, managing end-to-end production pipeline from scripting to publishing.

Digital Marketing Specialist & Content Creator at Freelance & Brand Partnerships

December 31, 2021 - Present

Produced viral campaigns generating 3M+ views across TikTok and Instagram; drove measurable audience growth and brand visibility for beauty, lifestyle, and music clients. Brand activation ambassador for Smirnoff, George Dickel Whiskey, and national festivals (Bonnaroo, Pilgrimage) — managing crowd engagement, MC performance, photo booth ops, and on-site BTS content. Created promotional social media content for Live Nation, including campaigns for Keith Lee's Familee Day, expanding reach within music industry marketing. Managed and produced content across multiple distinct brand accounts on TikTok, YouTube, and Instagram, maintaining separate brand voices and content strategies for each. Analyzed platform metrics (engagement rate, reach, saves, CTR) to continuously optimize posting strategy and improve campaign ROI.