David N. Donihue
Hi, I’m David N. Donihue, a senior video editor, social video producer, and creative strategist with 25+ years of experience shaping content that performs.
About
Hi, I’m David N. Donihue, a senior video editor, social video producer, and creative strategist with 25+ years of experience shaping content that performs. I specialize in platform-native social creative—especially short-form vertical clips for TikTok, TikTok Shop, Instagram, Meta, and YouTube—where great hooks, pacing, and testing matter as much as the edit.
I’ve delivered thousands of videos for hundreds of clients, generating hundreds of millions of views across platforms. From concept to final delivery, I work end-to-end as a writer, director, and editor (including time as an in-house creative at Snapchat alongside their engineering teams), and I bring a master storyteller’s approach to turning ideas into attention-getting campaigns.
- 25 years' experience
- Joined June 2022
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Financial Services
- Healthcare
- Software & Internet
- Energy & Utilities
- Consumer Goods
- Gaming
- Education
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Work experience
Create platform-specific video content for TikTok, TikTok Shop, Instagram, Meta, YouTube, and YouTube Shorts, adapting concepts, pacing, hooks, formats, and deliverables to each channel. Produce both paid ads and organic discovery content, leading end-to-end production and helping improve engagement through iterative creative testing and posting strategy. Deliver thousands of videos for hundreds of clients, with work accumulating hundreds of millions of views across social platforms.
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