Developed a distinctive illustration style and cohesive visual system to strengthen brand storytelling across digital and marketing touchpoints.

Services
Brand Identity, Illustration, Visual Systems, Marketing Design, Website Design

Role
Brand Designer & Illustrator (Agency Team)

Project Summary
Inspired Kindergartens needed to strengthen their existing brand presence while creating greater consistency across multiple centres and customer touchpoints. Working as part of the agency team, I led illustration direction and contributed to the development of a cohesive visual system, combining bespoke illustrations, typography, photography, and supporting design elements. The refreshed identity created a warmer, more recognisable brand experience while providing a flexible foundation for consistent application across digital, print, and environmental channels.

Developed practical communication tools and reusable campaign assets to strengthen engagement, fundraising, and everyday operations.

Services
Marketing Design, Campaign Design, Information Design, Visual Communication

Role
Brand Designer (Freelance)

Project Summary
Pāpāmoa Playcentre needed clearer, more consistent ways to communicate with members while supporting fundraising and day-to-day operations. Working closely with the centre, I developed reusable campaign materials, onboarding resources, internal communication tools, signage, and visual systems that improved consistency and reduced reliance on ad hoc design. The result was a more connected member experience, stronger community engagement, and practical resources that continue to support the centre year after year. Following the introduction of refreshed campaign creative, Market Day fundraising increased by almost 85% year on year.

Contributed to the visual direction and rollout of a premium packaging system that improved product clarity and strengthened global brand consistency.

Services
Brand Identity, Packaging Design, Art Direction, Marketing Design

Role
Brand Designer (Agency Team)

Project Summary
Supertee was expanding into international markets and needed a clearer, more cohesive packaging system to support its growing product range. Working as part of the agency team, I contributed to the development and rollout of the visual identity and packaging system, including product illustrations, colour-coded packaging, art direction for photography, and supporting brand guidelines. The resulting system improved shelf navigation, strengthened brand recognition, and created a scalable foundation for continued global growth.

Creating a distinctive campaign identity that balanced brand consistency with standout appeal.

Services
Brand Identity, Campaign Design, Digital Advertising, Marketing Collateral

Role
Brand Designer (Agency Team)

Project Summary
EOL launched Bleep!, a content filtering service designed to help families and businesses create safer online experiences. As part of the agency team, I developed a distinctive campaign identity that complemented the existing EOL brand through character-led visuals, graphic systems, and multi-channel marketing assets. The campaign culminated in a New Zealand-first near-space weather balloon activation, generating national media coverage and extending its reach well beyond traditional advertising.

A cohesive brand rollout across packaging and marketing.

Services
Brand Identity, Packaging Design, Marketing Design, Visual Systems

Role
Brand Designer (Agency Team)

Project Summary
K9 Raw was expanding into retail and online channels and required a stronger, more cohesive brand presence. I contributed to the development and rollout of the visual identity, packaging system, and marketing collateral, helping create a scalable brand that improved shelf impact and consistency across retail and promotional touchpoints.

Translated organisational values into a cohesive visual system across workplace, digital, and brand touchpoints.

Services
Brand Identity, Environmental Design, Marketing Design, Digital & Print Applications

Role
Brand Designer (Agency Team)

Project Summary
Form Building & Developments had a strong reputation for technical expertise but wanted to better communicate the people, culture, and values behind the business. Working as part of the agency team, I helped translate their values into a cohesive visual system across internal environments and external communications, including workplace graphics, value statements, business collateral, and website applications. The result was a more human-centred brand experience that strengthened internal connection while creating a more approachable and consistent presence for clients and stakeholders.

Developed tailored marketing solutions within a complex brand environment, supporting consistency across campaigns, branches, and individual salespeople.

Services
Brand Identity, Marketing Design, Digital & Print Applications, Campaign Design

Role
Brand Designer (In-House Team)

Project Summary
Barfoot & Thompson is Auckland’s largest real estate company, with over 62 branches and 1,400 salespeople requiring consistent yet flexible marketing support. As part of the in-house marketing team, I developed brand applications across company-wide campaigns, property marketing, and personalised agent communications. This included helping salespeople define their positioning and creating tailored marketing materials across print, digital, and social platforms. The work strengthened brand consistency at scale while enabling more targeted, individual marketing approaches within a competitive property market.

Expanded an existing identity into a scalable brand system across digital, marketing, and customer touchpoints.

Services
Brand Identity, Visual Systems, Marketing Design, Website Design, Copywriting

Role
Brand Designer (Contractor)

Project Summary
Ctrl IT was growing rapidly and needed a more cohesive brand to support its expanding services. Working closely with the business owner, I evolved the existing identity into a comprehensive brand system, including visual assets, website redesigns, refined messaging, marketing collateral, and brand guidelines. The result was a more consistent and professional brand experience that strengthened customer engagement and provided a flexible foundation for future growth.

Created campaigns, publications, and public communications for New Zealand’s largest local government organisation, reaching diverse audiences across print, digital, and environmental channels.

Services
Brand Identity, Campaign Design, Publications, Illustration, Digital & Print, Accessible Design

Role
Graphic Designer (In-House Team)

Project Summary
As part of Auckland Council’s in-house design team, I developed campaigns, publications, and public communications for one of New Zealand’s largest and most diverse organisations. Working across departments, I translated complex information into clear, engaging, and accessible design solutions, including regional publications, consultation materials, community campaigns, and educational resources. The work supported greater consistency across council communications while ensuring information was approachable and effective for a wide range of audiences.