Brandhiro is a Melbourne-based creative branding and marketing agency founded and led by Hiroshi Kikuchi, a Creative Director with more than 35 years of professional experience helping businesses build stronger brands, deeper customer connections, and long-term commercial value. Over the course of his career, Hiroshi has worked across a diverse range of industries including food and beverage, hospitality, retail, packaging, tourism, lifestyle, corporate services, and consumer products. His experience spans every stage of brand development — from strategy, naming, identity design, packaging, advertising, and digital content through to integrated marketing campaigns and customer experience design. What sets Brandhiro apart is the ability to combine timeless creative thinking with commercially focused brand strategy. Every project is approached with a deep understanding that great branding is not just about aesthetics — it is about creating trust, emotional connection, clarity, and memorable experiences that influence how people think, feel, and engage with a business. Throughout a career spanning more than three decades, Hiroshi has helped launch new brands, reposition established businesses, create award-winning packaging and marketing campaigns, and guide companies through periods of growth, transformation, and market change. His work has consistently focused on helping businesses stand out in competitive environments while building strong and authentic brand equity. Today, Brandhiro is evolving into a modern AI-enabled creative agency that combines high-level creative direction with intelligent AI-powered production workflows. By integrating advanced AI tools into the creative process, Brandhiro is able to deliver more agile, scalable, and efficient solutions without compromising originality, quality, or strategic thinking. This hybrid approach allows clients to benefit from: * Faster creative development and production timelines * More efficient content creation across multiple platforms * AI-assisted ideation, visualisation, and workflow automation * Streamlined marketing asset production * Greater consistency across branding and communications * High-level creative direction backed by decades of human experience Importantly, Brandhiro does not use AI to replace creativity — it uses AI to enhance it. The result is a unique combination of human insight, storytelling, design expertise, cultural understanding, and modern technological efficiency. At its core, Brandhiro believes the strongest brands are built through authenticity, emotional resonance, meaningful storytelling, and beautifully crafted design systems that connect with people on a deeper level. Brandhiro helps businesses not only look better — but become more relevant, more memorable, and more valuable in a rapidly evolving world.

Brandhiro

Brandhiro is a Melbourne-based creative branding and marketing agency founded and led by Hiroshi Kikuchi, a Creative Director with more than 35 years of professional experience helping businesses build stronger brands, deeper customer connections, and long-term commercial value. Over the course of his career, Hiroshi has worked across a diverse range of industries including food and beverage, hospitality, retail, packaging, tourism, lifestyle, corporate services, and consumer products. His experience spans every stage of brand development — from strategy, naming, identity design, packaging, advertising, and digital content through to integrated marketing campaigns and customer experience design. What sets Brandhiro apart is the ability to combine timeless creative thinking with commercially focused brand strategy. Every project is approached with a deep understanding that great branding is not just about aesthetics — it is about creating trust, emotional connection, clarity, and memorable experiences that influence how people think, feel, and engage with a business. Throughout a career spanning more than three decades, Hiroshi has helped launch new brands, reposition established businesses, create award-winning packaging and marketing campaigns, and guide companies through periods of growth, transformation, and market change. His work has consistently focused on helping businesses stand out in competitive environments while building strong and authentic brand equity. Today, Brandhiro is evolving into a modern AI-enabled creative agency that combines high-level creative direction with intelligent AI-powered production workflows. By integrating advanced AI tools into the creative process, Brandhiro is able to deliver more agile, scalable, and efficient solutions without compromising originality, quality, or strategic thinking. This hybrid approach allows clients to benefit from: * Faster creative development and production timelines * More efficient content creation across multiple platforms * AI-assisted ideation, visualisation, and workflow automation * Streamlined marketing asset production * Greater consistency across branding and communications * High-level creative direction backed by decades of human experience Importantly, Brandhiro does not use AI to replace creativity — it uses AI to enhance it. The result is a unique combination of human insight, storytelling, design expertise, cultural understanding, and modern technological efficiency. At its core, Brandhiro believes the strongest brands are built through authenticity, emotional resonance, meaningful storytelling, and beautifully crafted design systems that connect with people on a deeper level. Brandhiro helps businesses not only look better — but become more relevant, more memorable, and more valuable in a rapidly evolving world.

Available to hire

Brandhiro is a Melbourne-based creative branding and marketing agency founded and led by Hiroshi Kikuchi, a Creative Director with more than 35 years of professional experience helping businesses build stronger brands, deeper customer connections, and long-term commercial value.

Over the course of his career, Hiroshi has worked across a diverse range of industries including food and beverage, hospitality, retail, packaging, tourism, lifestyle, corporate services, and consumer products. His experience spans every stage of brand development — from strategy, naming, identity design, packaging, advertising, and digital content through to integrated marketing campaigns and customer experience design.

What sets Brandhiro apart is the ability to combine timeless creative thinking with commercially focused brand strategy. Every project is approached with a deep understanding that great branding is not just about aesthetics — it is about creating trust, emotional connection, clarity, and memorable experiences that influence how people think, feel, and engage with a business.

Throughout a career spanning more than three decades, Hiroshi has helped launch new brands, reposition established businesses, create award-winning packaging and marketing campaigns, and guide companies through periods of growth, transformation, and market change. His work has consistently focused on helping businesses stand out in competitive environments while building strong and authentic brand equity.

Today, Brandhiro is evolving into a modern AI-enabled creative agency that combines high-level creative direction with intelligent AI-powered production workflows. By integrating advanced AI tools into the creative process, Brandhiro is able to deliver more agile, scalable, and efficient solutions without compromising originality, quality, or strategic thinking.

This hybrid approach allows clients to benefit from:

  • Faster creative development and production timelines
  • More efficient content creation across multiple platforms
  • AI-assisted ideation, visualisation, and workflow automation
  • Streamlined marketing asset production
  • Greater consistency across branding and communications
  • High-level creative direction backed by decades of human experience

Importantly, Brandhiro does not use AI to replace creativity — it uses AI to enhance it. The result is a unique combination of human insight, storytelling, design expertise, cultural understanding, and modern technological efficiency.

At its core, Brandhiro believes the strongest brands are built through authenticity, emotional resonance, meaningful storytelling, and beautifully crafted design systems that connect with people on a deeper level.

Brandhiro helps businesses not only look better — but become more relevant, more memorable, and more valuable in a rapidly evolving world.

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Language

English
Fluent
Japanese
Intermediate

Work Experience

Creative Director at Brandhiro Pty Ltd
June 26, 2015 - Present
Creative Director at Brandism Pty Ltd
September 30, 1996 - June 26, 2015
Senior Graphic Designer at Kajetan Design Group
January 4, 1993 - September 27, 1996
Senior Graphic Designer at Malpass & Burrows Design Group
December 21, 1990 - December 17, 1993
Post Graduate Position (Junior Grsphic Designer) at CATO Brand Partners
January 4, 1989 - December 22, 1989

Education

Bachelor of Art (Design) at RMIT
February 1, 1985 - October 31, 1988
T.O.P. Art & Visual Communications at Preston Collage of TAFE
February 1, 1984 - May 28, 2026
T.O.P. Art & Visual Communications at Preston Collage of TAFE
February 1, 1984 - December 1, 1985

Qualifications

RMIT Bachelor of Arts (Design)
February 1, 1985 - October 31, 1988
Preston Collage of TAFE
February 1, 1984 - December 1, 1985

Industry Experience

Agriculture & Mining, Consumer Goods, Education, Financial Services, Government, Healthcare, Manufacturing, Non-Profit Organization, Retail, Professional Services, Software & Internet, Other, Media & Entertainment, Wholesale & Distribution