Branding Palace

Available to hire

Looking for a brand strategist and brand identity designer who can help your business stand out, attract the right audience, and build a memorable brand?

About

Looking for a brand strategist and brand identity designer who can help your business stand out, attract the right audience, and build a memorable brand?

I’m a Brand Strategist and Brand Identity Designer based in Lagos, Nigeria, helping startups, entrepreneurs, small businesses, and established brands build distinctive, strategic, and visually compelling brand identities.

I specialize in brand strategy, brand positioning, visual identity design, logo design, brand development, creative direction, and brand storytelling. My approach combines strategic thinking with intentional design to create cohesive brand identities that communicate your business values, connect with your target audience, and set you apart in a competitive market.

I believe successful branding goes beyond aesthetics. It’s about understanding your business, identifying what makes it different, defining how it should be perceived, and translating that vision into a consistent brand experience.

Whether you’re launching a new business, repositioning an existing brand, or looking to elevate your visual presence, I help turn your ideas into clear, recognizable, and meaningful brand identities.

My goal is simple: to help businesses build brands that look distinctive, communicate with purpose, earn trust, and create lasting impressions.

If you’re looking for a brand strategist or brand identity designer in Lagos, Nigeria, let’s build a brand that moves your business forward.

  • Joined October 2026

Languages

  • EnglishFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Real Estate & Construction
  • Healthcare
  • Computers & Electronics
  • Transportation & Logistics
  • Education
  • Travel & Hospitality
  • Wholesale & Distribution
  • Energy & Utilities
  • Life Sciences
  • Retail
  • Agriculture & Mining
  • Professional Services
  • Media & Entertainment
  • Telecommunications
  • Manufacturing
  • Financial Services

More experts in Lagos, Nigeria

Projects · 7

Streetwear Brand Designer | Unisex Clothing Logo & Brand Identity Design

DISTRICT 09 is a conceptual unisex streetwear brand identity project focused on creating a bold, recognizable fashion identity for men and women. The project explores strategic brand development, custom logo design, typography, colour systems, apparel branding, clothing labels, packaging and visual identity guidelines. Inspired by contemporary urban fashion, the creative direction combines modern streetwear aesthetics, comfort, confidence and individual self-expression. The resulting visual identity is designed to translate consistently across oversized T-shirts, hoodies, sweatshirts, caps, social media and other branded clothing applications.

  • Brand Designer
  • Brand Strategist
  • Social Media Freelancer
  • +1
Fashion Brand Designer | Clothing Brand Identity, Creative Direction & E-commerce

MAISON VÉRA is a conceptual contemporary fashion brand identity project showcasing the development of a cohesive clothing brand through strategic branding, creative direction, apparel design, product storytelling, and digital marketing. The project brings together logo design, typography, colour systems, clothing labels, packaging, fashion campaign visuals, social media content, and e-commerce website direction to create a distinctive and marketable fashion identity. The creative approach combines minimalist aesthetics, premium visual communication, and consistent brand presentation to support clothing collection launches, customer engagement, and brand growth.

  • Brand Designer
  • Brand Strategist
  • Social Media Freelancer
  • +1
Brand Identity Design & Visual Branding

The project explores strategic brand development, logo design, typography, colour systems, visual identity guidelines, stationery design, and branded packaging. Every design element is carefully developed to establish a consistent visual language that communicates the brand's personality across different applications. The identity combines minimalist aesthetics, refined typography, thoughtful composition, and a sophisticated colour palette to create a recognizable and versatile brand experience. Core Deliverables: Strategic Brand Identity Development Primary and Secondary Logo Design Brand Mark and Logo Variations Typography and Colour Systems Visual Identity Guidelines Business Stationery Design Packaging and Brand Applications Organized Editable Source Files High-Resolution Digital Exports Project Objective: Demonstrate how thoughtful brand strategy and consistent visual communication can transform a creative concept into a distinctive, professional, and scalable brand identity.

  • Brand Designer
  • Brand Strategist
  • Social Media Freelancer
  • +1
Brand Designer & Fashion Creative Strategist | Fashion Branding, Apparel Design & Creative Direction

This project showcases conceptual fashion branding projects focused on transforming clothing collection ideas into cohesive, distinctive, and market-ready brand identities. The creative work covers brand strategy, logo design, typography, visual identity systems, clothing labels, packaging, fashion lookbooks, product presentation, and digital marketing. With a focus on contemporary fashion, streetwear, lifestyle apparel, and emerging clothing brands, the approach combines strategic brand positioning, visual storytelling, consumer-focused design, and creative marketing to build recognizable fashion brands. Core Areas of Expertise: Fashion Brand Identity and Development Clothing Brand Strategy and Positioning Logo Design and Brand Guidelines Creative Direction and Fashion Art Direction Apparel Branding and Clothing Labels Fashion Collection Launch Campaigns Clothing Packaging and Product Presentation Fashion Lookbook and Editorial Design Social Media Marketing and Content Creation Instagram and Facebook Campaign Design E-commerce Website Design and Visual Merchandising Product Photography Direction and Editing Fashion Marketing and Brand Storytelling Customer Experience and Brand Consistency Creative Philosophy A successful clothing brand needs more than attractive products. It requires a recognizable identity, compelling storytelling, consistent visual communication, and a professional digital shopping experience. Every creative decision should strengthen brand recognition, connect with the target audience, and support commercial growth. Portfolio Objective To help emerging fashion labels, clothing startups, and established apparel businesses develop distinctive brand identities, launch compelling clothing collections, strengthen their social media presence, and create engaging e-commerce experiences that turn creative concepts into commercially appealing fashion brands.

  • Brand Designer
  • Brand Strategist
  • Social Media Freelancer
  • +1
Product Visual Design| Natural Beauty, Food & Consumer Brands

Jordan Ellis is a Social Media Manager and Product Visual Designer specializing in social media management, product-focused graphic design, content creation, and digital marketing for food, beauty, personal care, and consumer product brands. This portfolio showcases creative solutions for natural and organic product businesses, including coconut oil, virgin coconut oil, hair care products, coconut soap, skincare, and botanical beauty products. The work focuses on developing visually engaging social media content that communicates product quality, highlights key product features, and connects with both local and international audiences. With a focus on brand consistency and strategic visual communication, the creative process includes social media graphics, product advertisements, promotional campaigns, carousel designs, content calendars, product photography direction, image editing, and digital brand storytelling. Core Areas of Expertise: Social Media Management and Content Strategy Social Media Graphic Design and Visual Content Creation Adobe Illustrator and CorelDRAW Design Product Marketing and Promotional Graphics Natural Beauty and Organic Skincare Branding Coconut Oil, Hair Care and Personal Care Product Marketing Instagram and Facebook Content Development Product Photography Editing and Visual Enhancement Social Media Advertising and Campaign Creatives Brand Identity and Visual Consistency Content Planning and Scheduling Audience Engagement and Social Media Performance Analysis Local and International Consumer Marketing Creative Approach Effective product marketing combines attractive visuals, clear communication, and a consistent brand experience. Every social media design is developed to showcase products professionally, communicate their value, build consumer confidence, and encourage meaningful audience engagement. Portfolio Objective To help food, beauty, personal care, and consumer product businesses strengthen their digital presence through professional social media management, creative product advertising, consistent visual branding, and engaging content that supports brand awareness and business growth.

  • Brand Designer
  • Brand Strategist
  • Social Media Freelancer
  • +1
Brand & Creative Executive | Brand Strategy, Creative Direction & Marketing

Alexandra Morgan is a Brand & Creative Executive specializing in brand strategy, brand identity development, creative direction, integrated marketing campaigns, and brand experience management. Focused on helping consumer-facing businesses build distinctive, recognizable, and consistent brands through strategic storytelling, compelling visual communication, and performance-driven marketing. With a strong focus on Food & Beverage (F&B), Quick-Service Restaurants (QSR), retail, and consumer brands, this portfolio showcases expertise in brand positioning, brand development, visual identity systems, brand guidelines, seasonal marketing campaigns, product launches, packaging design, menu development, outlet branding, and digital marketing. The creative approach combines consumer behavior insights, market research, brand storytelling, and strategic campaign planning to create cohesive brand experiences across physical outlets, packaging, social media, digital platforms, and customer touchpoints. Core Specializations: • Brand Strategy, Brand Positioning & Identity Development • Creative Direction & Integrated Marketing Campaigns • Brand Guidelines & Visual Communication • Food & Beverage and Quick-Service Restaurant Branding • Packaging Design, Menu Design & Retail Branding • Seasonal Promotions & Product Launch Campaigns • Social Media Marketing & Digital Brand Communication • Influencer Marketing, Public Relations & Brand Partnerships • Employer Branding & Corporate Communications • Creative Team Leadership & Agency Coordination • Marketing Performance Analysis & Campaign Optimization • Customer Experience & Brand Consistency Management Professional Philosophy Great branding goes beyond visual identity. It creates meaningful connections between businesses and their audiences. Every brand strategy, creative campaign, and customer experience should communicate a consistent brand story, strengthen customer trust, increase brand awareness, and support measurable business growth. Portfolio Focus: Strategic brand development, creative marketing, consumer brand management, restaurant branding, integrated campaign execution, and customer experience innovation.

  • Brand Designer
  • Brand Strategist
  • Social Media Freelancer
  • +1
Brand & Creative Strategist | Brand Identity, Marketing Campaigns & Creative Direction

A strategic Brand & Creative Executive specializing in brand development, creative direction, integrated marketing campaigns, and brand experience management. Focused on building distinctive consumer brands through compelling brand storytelling, consistent visual communication, and data-driven marketing strategies. With expertise in brand identity development, brand positioning, brand guidelines, seasonal marketing campaigns, product launches, packaging design, retail branding, social media marketing, influencer partnerships, and employer branding, I help businesses strengthen brand awareness, customer engagement, and market positioning. My approach combines creative thinking, consumer behavior insights, and strategic marketing execution to develop cohesive brand experiences across digital platforms, physical outlets, packaging, promotional materials, and customer touchpoints. Core Areas of Expertise: Brand Strategy, Positioning & Identity Development Creative Direction & Campaign Management Integrated Marketing Communications Brand Guidelines & Visual Consistency Food & Beverage (F&B) and Quick-Service Restaurant (QSR) Branding Packaging, Menu & Retail Branding Digital Marketing & Social Media Campaigns Influencer Marketing, Public Relations & Brand Partnerships Employer Branding & Corporate Communications Creative Team Leadership & Project Coordination Marketing Performance Analysis & Campaign Optimization My Objective: To transform business objectives into impactful brand strategies, memorable creative campaigns, and consistent customer experiences that drive brand recognition, customer loyalty, and sustainable business growth.

  • Brand Designer
  • Brand Strategist
  • Social Media Freelancer
  • +1

Work experience

Brand Strategist & Brand Identity Designer · FreelanceApr 2021 – Present · 5 yrs 8 mos

I help businesses build meaningful, distinctive, and memorable brands through strategic thinking and thoughtful visual design. My work focuses on developing brand strategies and creating cohesive brand identities that communicate a brand's purpose, personality, and values while connecting with its target audience. From brand positioning and creative direction to visual identity development, I create strategic and visually compelling brand experiences that help businesses establish a strong and consistent presence.

xcellence in Brand Identity Design · Distinct GroupSep 2019 – Present · 7 yrs 3 mos

Recognition for creative excellence in developing distinctive visual identities, strategic brand concepts, and cohesive brand experiences.

Education

Brand Strategy & Visual Identity Design · Coursera2023

Completed professional learning focused on brand development, brand positioning, visual identity systems, creative direction, typography, and strategic brand communication. Applied these principles to developing cohesive and purposeful brand identities.

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