Brandon Tsukano

App Redesign

A redesign for a music recognition app with a team of 3, to increase user engagement by allowing them to discover music universally.
・Orchestrated a usability test, surpassing the initial goal of 30 seconds to over 1 minute of user interaction with Shazam to discover music.
・Ideated user flow by conducting 5 user interviews, gathering actionable insights through heuristic and competitive research, and creating 2 personas.
・Designed an engaging app prototype in Figma, integrating WCAG guidelines, usability testing feedback, and insights from the official Shazam study guide, achieving a 100% completion rate for all users.

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UX Designer & Researcher
・Focused on redesigning the backend portal for the chef and administrator to improve task completion rate and lower the click path to simplify the users’ tasks.
・Conducted user testing with 5 participants to identify potential pain points, incorporating user-specific feedback to resolve navigation issues in the portal.
・Proposed a responsive interface in Figma for scheduling and booking management, resulting in a 100% user completion rate.

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Built community-oriented spaces by empathizing with clients’ needs and transforming complex concepts into visually appealing and user-friendly experiences.
・Produced innovative 3D virtual walkthroughs for prebuilt buildings, accelerating sales speed and reducing operational costs by 20% for the client.
・Collaborated with vendors and contractors to integrate feedback, improving functionality, aesthetics, and ensuring seamless, cohesive user experiences.