Hi, I'm a Product Designer and e-commerce partner based in New York City. I help brands grow revenue by designing conversion-centered shopping experiences backed by data-driven optimization. With a strong track record building high-performing Shopify and Amazon storefronts, I specialize in improving conversion rates, increasing customer engagement, and delivering measurable business results. What sets me apart is my ability to bridge the gap between design excellence and ecommerce operations. I bring hands-on experience on both sides of the business, so when I partner with your team, I'm not just thinking about pixels, I'm thinking about performance. I collaborate closely with product, marketing, and development teams to craft seamless, mobile-first experiences that are on-brand, technically feasible, and built to convert. Whether you're launching a new storefront or optimizing an existing one, I show up as a true partner, invested in your growth and not just your deliverables.

Brandon Peña

Hi, I'm a Product Designer and e-commerce partner based in New York City. I help brands grow revenue by designing conversion-centered shopping experiences backed by data-driven optimization. With a strong track record building high-performing Shopify and Amazon storefronts, I specialize in improving conversion rates, increasing customer engagement, and delivering measurable business results. What sets me apart is my ability to bridge the gap between design excellence and ecommerce operations. I bring hands-on experience on both sides of the business, so when I partner with your team, I'm not just thinking about pixels, I'm thinking about performance. I collaborate closely with product, marketing, and development teams to craft seamless, mobile-first experiences that are on-brand, technically feasible, and built to convert. Whether you're launching a new storefront or optimizing an existing one, I show up as a true partner, invested in your growth and not just your deliverables.

Available to hire

Hi, I’m a Product Designer and e-commerce partner based in New York City.

I help brands grow revenue by designing conversion-centered shopping experiences backed by data-driven optimization. With a strong track record building high-performing Shopify and Amazon storefronts, I specialize in improving conversion rates, increasing customer engagement, and delivering measurable business results.

What sets me apart is my ability to bridge the gap between design excellence and ecommerce operations. I bring hands-on experience on both sides of the business, so when I partner with your team, I’m not just thinking about pixels, I’m thinking about performance.

I collaborate closely with product, marketing, and development teams to craft seamless, mobile-first experiences that are on-brand, technically feasible, and built to convert. Whether you’re launching a new storefront or optimizing an existing one, I show up as a true partner, invested in your growth and not just your deliverables.

See more

Language

English
Fluent

Work Experience

Product Designer (eCommerce Focus) at Freelance
January 1, 2024 - Present
Partner with small to medium-sized ecommerce businesses to design conversion-focused shopping experiences that translate business goals into measurable revenue growth. Conduct comprehensive user research including customer interviews, shopping journey mapping, and usability testing to identify friction points and optimize the purchase funnel. Design and prototype mobile-responsive product pages, checkout flows, and promotional landing pages in Figma, ensuring seamless experiences across devices. Collaborate with developers, marketers, and stakeholders to ensure design solutions align with technical feasibility, brand standards, and conversion objectives. Apply data-driven design methodology using analytics, heatmaps, and customer feedback to continuously optimize conversion rates and reduce cart abandonment. Manage complete project lifecycles from discovery through implementation, consistently meeting deadlines while maintaining design quality under pressure.
Ecommerce Manager / Digital Operations at Weiner Music
January 1, 2021 - Present
Managed end-to-end product lifecycle on Shopify and Amazon platforms, including catalog creation, SKU management, pricing strategy, and visual merchandising for 500 products. Implemented on-page SEO optimization and data-driven CRO experiments that increased organic traffic by 30% and improved average order value by 18%. Led cross-functional initiatives with marketing and product teams to align promotional campaigns, seasonal inventory updates, and homepage merchandising strategies. Analyzed customer behavior and sales data through Google Analytics and Shopify Insights to inform site architecture improvements, product categorization, and checkout flow optimization. Designed and optimized product listings with compelling descriptions, keyword placement, and high-quality images to maintain brand consistency and maximize search visibility. Optimized digital asset workflows and implemented image compression strategies that reduced page load times by 40%, significantly improving mobile conv

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Consumer Goods, Media & Entertainment, Professional Services