I am a Product Designer with experience in e-commerce, working closely with development teams to create designs that are clear, feasible and ready to build. I have a basic understanding of front-end development and experience in building and maintaining design systems. I am proficient in Figma and I am confident in turning user needs into practical and scalable design solutions. I am an analytical and pragmatic person, fast in execution and comfortable working in team environments. I enjoy collaboration, I am positive and engaged in my work, and I bring a proactive and open attitude when working with others.

Brenda Novella Ragazzini

I am a Product Designer with experience in e-commerce, working closely with development teams to create designs that are clear, feasible and ready to build. I have a basic understanding of front-end development and experience in building and maintaining design systems. I am proficient in Figma and I am confident in turning user needs into practical and scalable design solutions. I am an analytical and pragmatic person, fast in execution and comfortable working in team environments. I enjoy collaboration, I am positive and engaged in my work, and I bring a proactive and open attitude when working with others.

Available to hire

I am a Product Designer with experience in e-commerce, working closely with development teams to create designs that are clear, feasible and ready to build.

I have a basic understanding of front-end development and experience in building and maintaining design systems. I am proficient in Figma and I am confident in turning user needs into practical and scalable design solutions. I am an analytical and pragmatic person, fast in execution and comfortable working in team environments. I enjoy collaboration, I am positive and engaged in my work, and I bring a proactive and open attitude when working with others.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Fluent
Danish
Intermediate
Spanish; Castilian
Beginner

Work Experience

UI/UX Designer (Intern) at Donna Vino
February 1, 2025 - August 1, 2025
Designed an e-commerce platform from scratch, serving 100+ active customers. Conducted qualitative research with existing users. Created user journey maps, task flows, and structured multi-step workflows to define a scalable product architecture. Designed wireframes, interactive prototypes, and UI screens in Figma, defining component variants and states. Translated research findings into product decisions. Collaborated with 5 engineers in Agile iterations. Contributed to the creation and documentation of a scalable design system in Figma.
UX Researcher (Independent) / Independent UX Research Review at Independent / Freelance
January 1, 2026 - Present
Analyzed 100 public e-commerce reviews as narrative trust artefacts; identified expectation bias and rating-text misalignment. Developed a framework linking review behaviour to product and workflow implications. Product & Strategy: problem framing, systems thinking, information architecture, workflow design, research synthesis; user interviews; qualitative research; journey mapping; task flows; insight translation. Design: interaction design, complex workflow design, design systems (Figma), component variants & states, prototyping, accessibility awareness. AI & Data: AI-assisted UX; Salesforce Agentforce; Prompt Builder; data-informed design.
Independent UX Researcher at Independent project – Ecosystems & Trust Signals
January 1, 2026 - Present
Analyzed 100 public e-commerce reviews as narrative trust artefacts; identified expectation bias and rating-text misalignment. Developed a framework linking review behaviour to product and workflow implications. Mapped research findings to product strategy, including problem framing, systems thinking, information architecture, and workflow design. Produced a research synthesis to guide design decisions.
Independent UX Research Review at Self-employed
January 1, 2026 - Present
Independent UX research review focusing on Ecosystems & Trust Signals. January 2026: Analyzed 100 public e-commerce reviews as narrative trust artefacts; identified expectation bias and rating–text misalignment; developed a framework linking review behaviour to product and workflow implications.
Product Designer (Intern) at Donna Vino
February 1, 2025 - August 1, 2025
Owned end-to-end product design from discovery to delivery with a cross-functional team. Led the restructuring of IA and key user flows (navigation, product, checkout), improving clarity and reducing friction. Translated research insights into scalable product decisions. Built and documented a scalable design system.
Branding & Content Strategist at RB-musicrecords
January 1, 2022 - December 31, 2024
Defined visual identity and content structure. Supported artists in shaping consistent communication.
Independent UX Research Project
January 1, 2026 - Present
Independent UX Research Review: Ecosystems & Trust Signals. Analyzed 100+ e-commerce reviews as behavioral signals; Identified expectation bias and rating-text misalignment; Built a framework linking perception to product decisions.
Product Designer at Donna Vino
February 1, 2025 - August 1, 2025
Took ownership of the product design process, coordinating a team of 8 designers and 5 developers and contributing to product direction. Turned user research into concrete improvements in navigation and overall product clarity. Restructured the information architecture, separating e-commerce and event experiences into clear and distinct flows. Defined new user flows for event journeys, bringing structure where it was previously missing. Supported product delivery through sprint planning and feature prioritization. Designed and iterated UI components while contributing to a scalable design system in Figma.
Brand Designer at RB-musicrecords
January 1, 2022 - January 1, 2024
Defined visual identity and structured digital content for artists. Designed visual assets and layouts to improve clarity and engagement. Ensured consistency across touchpoints through visual hierarchy and content structure.
Performer & Music Teacher at Isola Dell’Arte Music School
January 1, 2015 - January 1, 2020
Developed a structured approach to understanding user behavior and learning patterns. Observed how people interact with content and adapt to new systems. Built strong communication skills and the ability to engage different audiences.
Product Designer (Intern)
February 1, 2025 - August 1, 2025
Took ownership of the product design process, coordinating a team of 8 designers and 5 developers and contributing to product direction. Turned user research into concrete improvements in navigation and overall product clarity. Restructured the information architecture, separating e-commerce and event experiences into clear and distinct flows. Defined new user flows for event journeys, bringing structure where it was previously missing. Supported product delivery through sprint planning and feature prioritization. Designed and iterated UI components while contributing to a scalable design system in Figma.
Branding & Content Strategy at RB-musicrecords
January 1, 2022 - December 31, 2024
Defined visual identity and structured digital content for artists. Designed visual assets and layouts to improve clarity and engagement. Ensured consistency across touchpoints through visual hierarchy and content structure.
Performer & Music Teacher at Isola Dell'Arte Music School
January 1, 2015 - December 31, 2020
Developed a structured approach to understanding user behavior and learning patterns. Observed how people interact with content and adapt to new systems. Built strong communication skills and the ability to engage different audiences.

Education

Master's Degree in Cinema, Television & Multimedia at University of Rome 'Roma Tre'
January 11, 2030 - January 1, 2013
Master’s Degree at University of Rome 'Roma Tre'
January 1, 2013 - February 25, 2026
Master’s Degree in Cinema, Television & Multimedia at Roma Tre University
January 11, 2030 - January 1, 2013
Master’s Degree in Cinema, Television & Multimedia at Roma Tre University
January 11, 2030 - January 1, 2013
Master’s Degree in Cinema, Television & Multimedia at University of Rome RomaTre
January 11, 2030 - May 16, 2026
Master’s Degree in Cinema, Television & Multimedia at University of Rome RomaTre
January 11, 2030 - May 16, 2026
IBM: AI Foundations at IBM
January 11, 2030 - May 16, 2026
Google: Professional UX Design Certificate at Google
January 1, 2024 - January 1, 2024
Master’s Degree in Cinema, Television & Multimedia; Focus on visual systems, narratives structures, and experimental media at University of Rome Roma Tre
January 11, 2030 - May 16, 2026
Salesforce Certified Agentforce Specialist at Salesforce
January 1, 2025 - January 1, 2025
Trailhead Learning (77+ badges) at Trailhead
January 11, 2030 - May 16, 2026

Qualifications

Salesforce Agentforce Specialist
January 1, 2025 - February 25, 2026
IBM AI Foundations
January 1, 2025 - February 25, 2026
Google Professional UX Design Certificate
January 1, 2024 - February 25, 2026
Google Professional UX Design Certificate
January 1, 2024 - February 25, 2026
IBM AI Foundations
January 1, 2025 - February 25, 2026
Salesforce Specialist
January 1, 2025 - February 25, 2026
Salesforce Agentforce Specialist
January 1, 2025 - February 25, 2026
IBM AI Foundations
January 1, 2025 - February 25, 2026
Google Professional UX Design Certification
January 1, 2024 - February 25, 2026
Google Professional UX Design Certificate
January 1, 2024 - March 5, 2026
IBM AI Foundations
January 1, 2025 - March 5, 2026
Master's Degree in Cinema, Television & Multimedia
January 11, 2030 - April 4, 2026
IBM AI Foundations
January 1, 2025 - April 4, 2026
Google Professional UX Design Certificate
January 1, 2024 - April 4, 2026
Salesforce Agentforce
January 11, 2030 - April 4, 2026
Independent UX Research Review Ecosystems & Trust Signals
January 1, 2026 - April 4, 2026
Professional UX Design Certificate
January 1, 2024 - May 16, 2026
IBM AI Foundations
January 1, 2025 - May 16, 2026
Salesforce Certified Agentforce Specialist
January 1, 2025 - May 16, 2026
Trailhead Learning Badges
January 11, 2030 - May 16, 2026
Google Professional UX Design Certificate
January 1, 2024 - May 16, 2026
IBM AI Foundations
January 1, 2025 - May 16, 2026
Google: Professional UX Design Certification
January 1, 2024 - May 16, 2026
Salesforce Agentforce Specialist
January 1, 2025 - May 16, 2026
Trailhead Learning badges
January 1, 2024 - May 16, 2026
IBM: AI Foundations
January 11, 2030 - May 16, 2026
Google: Professional UX Design Certificate
January 1, 2024 - January 1, 2024
Salesforce Certified Agentforce Specialist
January 1, 2025 - January 1, 2025
Trailhead Learning
January 11, 2030 - May 16, 2026

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Other, Retail