UI/UX Designer (Intern) at Donna Vino

Designed an e-commerce platform from scratch, serving 100+ active customers. Conducted qualitative research with existing users. Created user journey maps, task flows, and structured multi-step workflows to define a scalable product architecture. Designed wireframes, interactive prototypes, and UI screens in Figma, defining component variants and states. Translated research findings into product decisions. Collaborated with 5 engineers in Agile iterations. Contributed to the creation and documentation of a scalable design system in Figma.

UX Researcher (Independent) / Independent UX Research Review at Independent / Freelance

Analyzed 100 public e-commerce reviews as narrative trust artefacts; identified expectation bias and rating-text misalignment. Developed a framework linking review behaviour to product and workflow implications. Product & Strategy: problem framing, systems thinking, information architecture, workflow design, research synthesis; user interviews; qualitative research; journey mapping; task flows; insight translation. Design: interaction design, complex workflow design, design systems (Figma), component variants & states, prototyping, accessibility awareness. AI & Data: AI-assisted UX; Salesforce Agentforce; Prompt Builder; data-informed design.