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I'm a Product Designer with a strong analytical mindset, approaching problems through research and a systems-thinking lens. I enjoy working on complex flows, and finding solutions to make them clear and usable. My background spans creative fields such as music, performance, and visual media, which inform my user-centric practice and storytelling in design. I thrive in environments that blend creativity with rigorous analysis, and I enjoy building scalable design systems and guiding product decisions with research.…I'm a Product Designer with a strong analytical mindset, approaching problems through research and a systems-thinking lens. I enjoy working on complex flows, and finding solutions to make them clear and usable. My background spans creative fields such as music, performance, and visual media, which inform my user-centric practice and storytelling in design. I thrive in environments that blend creativity with rigorous analysis, and I enjoy building scalable design systems and guiding product decisions with research.

Brenda Novella Ragazzini

Product Designer, UX Designer, UI Designer, +7

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I'm a Product Designer with a strong analytical mindset, approaching problems through research and a systems-thinking lens. I enjoy working on complex flows, and finding solutions to make them clear and usable. My background spans creative fields such as music, performance, and visual media, which inform my user-centric practice and storytelling in design. I thrive in environments that blend creativity with rigorous analysis, and I enjoy building scalable design systems and guiding product decisions with research.…I'm a Product Designer with a strong analytical mindset, approaching problems through research and a systems-thinking lens. I enjoy working on complex flows, and finding solutions to make them clear and usable. My background spans creative fields such as music, performance, and visual media, which inform my user-centric practice and storytelling in design. I thrive in environments that blend creativity with rigorous analysis, and I enjoy building scalable design systems and guiding product decisions with research.

Available to hire

I’m a Product Designer with a strong analytical mindset, approaching problems through research and a systems-thinking lens.

I enjoy working on complex flows, and finding solutions to make them clear and usable.

My background spans creative fields such as music, performance, and visual media, which inform my user-centric practice and storytelling in design.

I thrive in environments that blend creativity with rigorous analysis, and I enjoy building scalable design systems and guiding product decisions with research.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Danish

Intermediate

Spanish; Castilian

Beginner

Work Experience

UI/UX Designer (Intern) at Donna Vino

February 1, 2025 - August 1, 2025

Designed an e-commerce platform from scratch, serving 100+ active customers. Conducted qualitative research with existing users. Created user journey maps, task flows, and structured multi-step workflows to define a scalable product architecture. Designed wireframes, interactive prototypes, and UI screens in Figma, defining component variants and states. Translated research findings into product decisions. Collaborated with 5 engineers in Agile iterations. Contributed to the creation and documentation of a scalable design system in Figma.

UX Researcher (Independent) / Independent UX Research Review at Independent / Freelance

January 1, 2026 - Present

Analyzed 100 public e-commerce reviews as narrative trust artefacts; identified expectation bias and rating-text misalignment. Developed a framework linking review behaviour to product and workflow implications. Product & Strategy: problem framing, systems thinking, information architecture, workflow design, research synthesis; user interviews; qualitative research; journey mapping; task flows; insight translation. Design: interaction design, complex workflow design, design systems (Figma), component variants & states, prototyping, accessibility awareness. AI & Data: AI-assisted UX; Salesforce Agentforce; Prompt Builder; data-informed design.

Independent UX Researcher at Independent project – Ecosystems & Trust Signals

January 1, 2026 - Present

Independent UX Research Review at Self-employed

January 1, 2026 - Present

Independent UX research review focusing on Ecosystems & Trust Signals. January 2026: Analyzed 100 public e-commerce reviews as narrative trust artefacts; identified expectation bias and rating–text misalignment; developed a framework linking review behaviour to product and workflow implications.

Product Designer (Intern) at Donna Vino

February 1, 2025 - August 1, 2025

Owned end-to-end product design from discovery to delivery with a cross-functional team. Led the restructuring of IA and key user flows (navigation, product, checkout), improving clarity and reducing friction. Translated research insights into scalable product decisions. Built and documented a scalable design system.

Branding & Content Strategist at RB-musicrecords

January 1, 2022 - December 31, 2024

Defined visual identity and content structure. Supported artists in shaping consistent communication.

Independent UX Research Project

January 1, 2026 - Present

Independent UX Research Review: Ecosystems & Trust Signals. Analyzed 100+ e-commerce reviews as behavioral signals; Identified expectation bias and rating-text misalignment; Built a framework linking perception to product decisions.