Brenda Karina Guerrero
I am a multimedia journalist with 6+ years of experience in communication, digital marketing, and social media strategy. I specialize in content creation, copywriting, and data analysis to optimize brand presence.
About
I am a multimedia journalist with 6+ years of experience in communication, digital marketing, and social media strategy. I specialize in content creation, copywriting, and data analysis to optimize brand presence. Built and led the digital audience department from scratch and designed social media content strategies for multiple brands to drive growth.
I thrive in cross-functional teams, adapt quickly to new digital formats and platforms, and I’m fluent in bilingual content creation for Spanish and English markets. My work focuses on empowering audiences and delivering measurable results through data-driven storytelling and strategic content planning.
- 5 years' experience
- Joined January 2026
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Education
Work experience· 4 roles
Directed digital strategy and multimedia content creation for brand storytelling across platforms; managed teams and content calendars; supported growth across social media and video formats.
Led digital audience management, growth strategy, and analytics for TV networks; improved audience engagement and monetization through targeted campaigns.
Planned and managed Meta Ads and Google Ads campaigns for a U.S.-based cosmetics brand; authored articles; built an engaged 5,000-member social media community; delivered data-driven optimization and monetization strategies.
Education
Certifications and awards
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