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I am a multimedia journalist with 6+ years of experience in communication, digital marketing, and social media strategy. I specialize in content creation, copywriting, and data analysis to optimize brand presence. Built and led the digital audience department from scratch and designed social media content strategies for multiple brands to drive growth. I thrive in cross-functional teams, adapt quickly to new digital formats and platforms, and I’m fluent in bilingual content creation for Spanish and English markets. My work focuses on empowering audiences and delivering measurable results through data-driven storytelling and strategic content planning.…I am a multimedia journalist with 6+ years of experience in communication, digital marketing, and social media strategy. I specialize in content creation, copywriting, and data analysis to optimize brand presence. Built and led the digital audience department from scratch and designed social media content strategies for multiple brands to drive growth. I thrive in cross-functional teams, adapt quickly to new digital formats and platforms, and I’m fluent in bilingual content creation for Spanish and English markets. My work focuses on empowering audiences and delivering measurable results through data-driven storytelling and strategic content planning.

Brenda Karina Guerrero

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I am a multimedia journalist with 6+ years of experience in communication, digital marketing, and social media strategy. I specialize in content creation, copywriting, and data analysis to optimize brand presence. Built and led the digital audience department from scratch and designed social media content strategies for multiple brands to drive growth. I thrive in cross-functional teams, adapt quickly to new digital formats and platforms, and I’m fluent in bilingual content creation for Spanish and English markets. My work focuses on empowering audiences and delivering measurable results through data-driven storytelling and strategic content planning.…I am a multimedia journalist with 6+ years of experience in communication, digital marketing, and social media strategy. I specialize in content creation, copywriting, and data analysis to optimize brand presence. Built and led the digital audience department from scratch and designed social media content strategies for multiple brands to drive growth. I thrive in cross-functional teams, adapt quickly to new digital formats and platforms, and I’m fluent in bilingual content creation for Spanish and English markets. My work focuses on empowering audiences and delivering measurable results through data-driven storytelling and strategic content planning.

Available to hire

I am a multimedia journalist with 6+ years of experience in communication, digital marketing, and social media strategy. I specialize in content creation, copywriting, and data analysis to optimize brand presence. Built and led the digital audience department from scratch and designed social media content strategies for multiple brands to drive growth.

I thrive in cross-functional teams, adapt quickly to new digital formats and platforms, and I’m fluent in bilingual content creation for Spanish and English markets. My work focuses on empowering audiences and delivering measurable results through data-driven storytelling and strategic content planning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Social Media Manager at El Espacio de Brenda

January 1, 2021 - April 1, 2022

Led social media strategy and community growth, building the digital audience from scratch and increasing followers for Caracol brands; developed content plans, and drove engagement and brand presence across platforms.

Freelance bilingual Copywriter & Digital Marketer at Upwork

April 1, 2022 - April 1, 2024

Planned and managed Meta Ads and Google Ads campaigns for a U.S.-based cosmetics brand; authored articles; built an engaged 5,000-member social media community; delivered data-driven optimization and monetization strategies.

Digital Audience Management Lead at Caracol TV

April 1, 2024 - November 1, 2024

Led digital audience management, growth strategy, and analytics for TV networks; improved audience engagement and monetization through targeted campaigns.

Digital Strategy & Audio Visual Content Manager at Las2Orillas

February 1, 2025 - Present

Directed digital strategy and multimedia content creation for brand storytelling across platforms; managed teams and content calendars; supported growth across social media and video formats.