Available to hire
I am a results-driven Full Stack Marketing Specialist with 4+ years of international experience directing end-to-end marketing operations across the UAE, Poland, Romania, and Kenya. I’ve managed multi-channel digital campaigns for Tier-1 clients including STC, SAIB Bank, and the Dubai Financial Services Authority (DFSA).
I’m a Brand Strategist and Digital Marketing expert who specializes in content production, paid and organic social, SEO/GEO, and UI/UX optimization. I’m passionate about AI-powered automation and leading cross-functional remote teams to translate creative strategies into measurable business outcomes, delivering scalable, high-performance marketing solutions for SMEs across East Africa with tools like Adobe Creative Cloud, Figma, Claude, CapCut, and ReportLab.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swahili
Fluent
Work Experience
Senior Social Media Manager at Digital Catalyst
January 1, 2024 - PresentLed AI-driven content transformation, integrating Runway ML and Midjourney to streamline the content pipeline; cut stock footage costs by 60% and tripled video production speed. Drove engagement growth across 5+ brand channels (25% average monthly growth) via data-driven storytelling and high-retention short-form video. Directly managed a team of 2 creators and implemented a standardized storyboard template, halving creative approval times.
Social Media & Ads Specialist at OmniStrat Agency
January 1, 2022 - December 31, 2023Spearheaded B2B SaaS social media and ads strategy for multiple clients; delivered a 15% lift in demo requests. Built a unified paid/organic funnel; oversaw $5k+ monthly ad spend to reduce CAC. Produced monthly M&E reports for senior stakeholders using sentiment analysis to inform real-time pivots.
Digital Content Creator at Synapse Tech Solutions
January 1, 2020 - December 31, 2021Produced 15+ weekly short-form videos (TikTok/Reels) resulting in the brand's first viral series (1M+ views) and a 300% rise in brand mentions. Led community building, growing Discord and Facebook from 0 to 5,000 active members with consistent engagement and value-led content.
Digital Marketing Lead at Digital Qatalyst
January 1, 2024 - PresentLed the LMS.Ops department, overseeing the creation and management of educational videos, online courses, and internal content. Managed DTMA (Digital Transformation Management Academy), a product focused on Economy 4.0, Digital Cognitive Organizations (DCO), and Digital Business Platforms (DBPs), curating learning materials for external sale. Collaborated with developers, UX/UI designers, and other digital specialists to ensure seamless integration of learning modules and interactive content, improving user experience and engagement. Served as Product Owner, partnering with cross-functional teams to develop, market, and sell digital transformation courses targeted at business leaders and organizations adopting the Economy 4.0 model. Led a team of 11, overseeing task delegation and quality control across content creation and operations. Applied digital marketing strategies to promote content, resulting in increased course sales and wider audience reach.
Junior Copywriter at Obility
November 1, 2022 - October 1, 2023Remote junior copywriter creating engaging written content for digital platforms, social media, blogs, and email marketing campaigns. Wrote clear, concise, and persuasive copies that resonate with target audiences, increasing brand awareness and user engagement. Collaborated with marketing and design teams to develop content strategies, ensuring consistency and brand voice across multiple channels. Researched industry trends and competitors to optimize content and stay ahead of digital marketing best practices. Regularly edited and proofread content, ensuring it was error-free and aligned with client requirements.
Founder & Digital Creative Strategist at Bren Creative Studio
March 1, 2024 - PresentFounded and operate a full-service digital marketing, brand strategy, and content agency serving SMEs across East Africa. Design and execute multi-channel marketing strategies including social media management, SEO/GEO content, paid advertising consultation, and brand identity development. Produce client-facing deliverables including pitch decks, digital audits, social media reports, LinkedIn carousels, and programmatic content assets. Pitched and developed strategy proposals for clients in real estate, hospitality, technology, and construction sectors, including Versailles Gardens Kileleshwa, Tajilabs, Staroot Real Estate, Epco Builders, and Cementers Limited. Develop AI-assisted content workflows using Claude, Canva, CapCut, and ReportLab to deliver scalable, brand-consistent outputs at speed.
Social Media Strategy Manager & Marketing Executive at Iris Lounge
February 1, 2026 - May 1, 2026Managed full social media presence for a premier Nairobi events and hospitality brand, growing audience engagement through strategic content calendars and event campaigns. Developed creative briefs, reel structures, and multi-platform content strategies for live events, artist features, and brand activations. Collaborated with the General Manager and events team to produce UGC-driven campaigns that increased footfall and online brand awareness.
Marketing Lead at DigitalQatalyst
November 1, 2023 - February 1, 2026Directed all marketing operations for a UAE-based digital agency, overseeing end-to-end creative and technical strategies across multiple international client accounts. Led website optimisation and UI/UX improvement projects for Tier-1 clients including Khalifa Fund, DTMA (Digital Transformation Academy), and Dubai Financial Services Authority (DFSA), resulting in improved user journeys and brand consistency. Produced comprehensive course video content for DTMA, managing scripting, visual design, and post-production pipelines. Delivered technical design solutions — including interior design concepts, digital signage systems, and blueprint reports — for SAIB Bank and STC. Coordinated multi-stakeholder projects across UAE, Poland, and Romania using Agile methodologies (scrums, retros, sprint planning) and collaborative tools including Figma, Miro, and SharePoint. Integrated AI-powered tools (HeyGen, Midjourney, Claude, Gemini) into production workflows to reduce turnaround time and e
Project Lead & Content Manager at Obility
November 1, 2022 - October 1, 2023Led a cross-functional team of freelancers across content, design, and digital strategy for a B2B marketing agency serving Polish enterprise clients. Managed multi-channel campaigns for Allegro (B2B social media) and Poczta Polska (digital service adoption), delivering content strategies that improved brand visibility and audience engagement. Coordinated remote creative workflows using Miro, Figma, and MS Teams, maintaining project delivery timelines and quality standards.
Junior Copywriter at Zitec
August 1, 2021 - November 1, 2022Created persuasive, SEO-optimised copy for web, email, and social media channels for one of Romania's leading tech consultancies. Maintained consistent brand voice across diverse client portfolios, ensuring messaging aligned with UI/UX requirements and business objectives. Collaborated with designers and developers to deliver integrated content experiences across digital touchpoints.
Production Intern at Kenya Broadcasting Corporation (KBC)
February 1, 2021 - August 1, 2021Assisted in end-to-end production of television and radio segments in a high-pressure, deadline-driven broadcasting environment. Gained foundational experience in media coordination, scripting, and broadcast workflows.
Education
Bachelor’s in Communication and Media Studies at Kenyatta University
January 11, 2030 - February 2, 2026Diploma in Communication and Media Studies at Kenyatta University
January 11, 2030 - June 7, 2026AI/ML Certificate at Udacity
January 11, 2030 - June 7, 2026AI Career Essentials, Graphic Design, Virtual Assistant & Professional Foundations at ALX Africa
January 11, 2030 - June 7, 2026AI, Gemini & Creative Strategy at Google / Coursera
January 11, 2030 - June 7, 2026UI/UX Design & Web Development at Coursera
January 11, 2030 - June 7, 2026Content Creation at ALX Africa
January 11, 2030 - June 7, 2026Qualifications
Bachelor of Arts
January 11, 2030 - January 14, 2026AI Career Essentials – ALX
January 11, 2030 - February 2, 2026Virtual Assistant – ALX
January 11, 2030 - February 2, 2026Graphic Design – ALX
January 11, 2030 - February 2, 2026McKinsey Forward Programme
January 11, 2030 - June 7, 2026McKinsey Forward Programme
January 11, 2030 - June 7, 2026AI/ML Certificate
January 11, 2030 - June 7, 2026AI Career Essentials, Graphic Design, Virtual Assistant & Professional Foundations
January 11, 2030 - June 7, 2026AI, Gemini & Creative Strategy
January 11, 2030 - June 7, 2026UI/UX Design & Web Development
January 11, 2030 - June 7, 2026Content Creation
January 11, 2030 - June 7, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Other, Real Estate & Construction, Travel & Hospitality, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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