I’m Brian Porter, a principal product designer and builder shaping the future of consumer experiences with a talent for retail, AI & web3. As the founder of a software business with a Fortune 500 exit, I’m an expert in multimodal application engagement, design systems, and service design, with some added marketing chops. I’ve led solutions from inception to execution, working closely with execs and stakeholders on solutions that affect hundreds of millions of users everyday. My client list includes 3M, Allergan, Boston Scientific, Ecolab, FedEx, Lowes, Medtronic, Merck, Target, Walmart, the USPS.…

Brian Porter

I’m Brian Porter, a principal product designer and builder shaping the future of consumer experiences with a talent for retail, AI & web3. As the founder of a software business with a Fortune 500 exit, I’m an expert in multimodal application engagement, design systems, and service design, with some added marketing chops. I’ve led solutions from inception to execution, working closely with execs and stakeholders on solutions that affect hundreds of millions of users everyday. My client list includes 3M, Allergan, Boston Scientific, Ecolab, FedEx, Lowes, Medtronic, Merck, Target, Walmart, the USPS.…

Available to hire

I’m Brian Porter, a principal product designer and builder shaping the future of consumer experiences with a talent for retail, AI & web3. As the founder of a software business with a Fortune 500 exit, I’m an expert in multimodal application engagement, design systems, and service design, with some added marketing chops. I’ve led solutions from inception to execution, working closely with execs and stakeholders on solutions that affect hundreds of millions of users everyday. My client list includes 3M, Allergan, Boston Scientific, Ecolab, FedEx, Lowes, Medtronic, Merck, Target, Walmart, the USPS.

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Skills

Experience Level

App Design
Expert
Figma
Expert
Product Design
Expert
iOS
Expert
UI
Expert
Web Design
Expert
Android
Expert
Webflow
Expert
CSS
Intermediate
HTML5
Intermediate

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Add your work experience history here.

Education

Bachelor's Degree at University of Wisconsin - Stout
September 5, 1994 - August 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Healthcare, Retail, Software & Internet, Transportation & Logistics, Professional Services, Consumer Goods
    uniE621 Target Corp. - Asset Protection
    My Role As the Director of Experiences for Zebra, working on a high profile solution called SmartLens, I was tasked with finding solutions for top-tier retail client pain points. This case study covers the "Asset Protection" solution, we uncovered for Target. In this role I served as the principal product designer tasked with everything from talking to security about their pain points, service design planning, and testing and polish of the live prototype, which we gave a live demo of, using realtime data, to Target’s CIO and senior management. Discovery As with most projects we started with a client kickoff meeting to set expectations, establish roles, and get a few interviews set up. We asked Target stakeholders to pick 3 of their top pain points for us to address with the SmartLens technology. SmartLens is a mix of hardware antennas positioned on the ceiling, doorways, and POS to detect and report on the movement and status of objects within the space in real-time. This included products, people, and Zebra devices. Fun Fact: This same Zebra technology is used in the NFL, NBA, NHL to track player and ball movements in real-time everywhere on the field within 6 inches. It's known in broadcasts as "Next Gen Stats", and yes we did decide to host it on AWS. When we started, SmartLens we only had a few rudimentary internal POC tests to work from. So I needed to dig into the hardware capabilities to understand its possibilities, build out a few of our own POC's to push the limits of the solution and yet not over promise on the possibilities.…
    paper BlueQueue - AI Meets Life's List

    See the Full Case Study Here

    https://www.twine.net/signin

    Responsibilities

    I was, and continue to contribute to BlueQueue as the principal product designer working with the product founder and the development team through ideation and build sessions. My responsibilities included hosting brainstorming sessions, UX flow research, UX/UI design, front-end development, interfacing with integration and backend engineering, marketing and brand design, and most important of all;-) building out a scalable design system. All of the design work displayed here was done by me, I was the sole designer involved in the project.

    paper ABLE - Design System

    See the Full Case Study Here

    https://www.twine.net/signin

    The Design System

    My strong opinion is that traditional design systems often lock you into a singular styling for each component, with little nesting of sub-components (elements;-) limiting the product designers creativity rather than addressing each UI challenge uniquely and allowing them to build or expand on the components capabilities. When I started ABLE by build the Figma component library, I wanted to find a different approach.

    As teams and codebases expanded, the need for consistency and reusability in both code and visual style became evident. A simple redesign of a clients (BlueQueue) user accounts area highlighted the necessity for a better design and build process. I led a small team to explore solutions, ultimately deciding to build the design system. We named it the ABLE design system.