I'm a UI/UX and Graphic Designer with 10 years of experience delivering digital products and brand identities across logistics, SaaS, e-wallet, ERP, manufacturing, and cosmetics industries. I specialize in UI/UX design, branding, packaging, front-end collaboration, and AI-driven design solutions, with a track record of improving usability, strengthening brand presence, and driving engagement. I’ve contributed to impactful work including a COVID-19 medicine delivery app for the Singapore government in 2020, and I’ve collaborated with international clients across aerospace, technology, and consumer markets.…

Donald Brian Siregar

I'm a UI/UX and Graphic Designer with 10 years of experience delivering digital products and brand identities across logistics, SaaS, e-wallet, ERP, manufacturing, and cosmetics industries. I specialize in UI/UX design, branding, packaging, front-end collaboration, and AI-driven design solutions, with a track record of improving usability, strengthening brand presence, and driving engagement. I’ve contributed to impactful work including a COVID-19 medicine delivery app for the Singapore government in 2020, and I’ve collaborated with international clients across aerospace, technology, and consumer markets.…

Available to hire

I’m a UI/UX and Graphic Designer with 10 years of experience delivering digital products and brand identities across logistics, SaaS, e-wallet, ERP, manufacturing, and cosmetics industries. I specialize in UI/UX design, branding, packaging, front-end collaboration, and AI-driven design solutions, with a track record of improving usability, strengthening brand presence, and driving engagement.

I’ve contributed to impactful work including a COVID-19 medicine delivery app for the Singapore government in 2020, and I’ve collaborated with international clients across aerospace, technology, and consumer markets.

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Skills

Experience Level

Language

English
Advanced
Indonesian
Fluent

Work Experience

Graphic Designer at PT. Zena Prima Indonesia
August 1, 2023 - Present
Freelance graphic designer collaborating with marketing and product teams to design social media campaigns, catalogs, and packaging; translated brand strategy into cohesive visual systems to strengthen identity and positioning in the cosmetics market. Enhanced website aesthetics and usability, improving user journey and conversion. Created campaign and product-launch assets aligned with business objectives and customer engagement. Collaborated cross-functionally to deliver measurable business value across print, digital, and social channels.
Graphic Designer at PT. Zena Prima Indonesia
August 1, 2023 - Present
Freelance remote role, collaborating with the team on Indonesia working hours; partnered with marketing and product teams to design social media campaigns, catalogs, and packaging that directly supported sales growth and brand awareness. Translated brand strategy into cohesive visual systems, strengthening identity and positioning in the cosmetics market. Enhanced website aesthetics and usability, ensuring a smoother user journey and better conversion performance. Designed creative assets for campaigns and product launches, aligning every material with business objectives and customer engagement. Collaborated with cross-functional teams to ensure design work delivered measurable business value across print, digital, and social channels. Project: Delivered packaging design for Reijuu and Keylin Cosmetics (2023–2024).
Graphic Designer at PT. Zena Prima Indonesia
August 1, 2023 - June 3, 2024
Conceptualized and executed visually compelling social media campaigns, driving audience interaction and brand awareness. Designed cohesive brand identities, including logos and packaging, strengthening brand recognition and market presence. Developed high-impact marketing catalogs that effectively communicated product value and increased sales. Enhanced website aesthetics and functionality, ensuring an intuitive user experience and improved conversion rates. Partnered with cross-functional teams to align design strategies with business objectives, ensuring both creativity and market effectiveness.
UI Designer at Cloud Zion LTD
July 1, 2022 - Present
Redesigned enterprise websites and refined information architecture to improve navigation, usability, and engagement. Delivered advanced UI prototypes, animations, and interactive components to boost accessibility and user satisfaction. Built and maintained scalable design systems aligned with branding. Collaborated with data and development teams to refine designs based on analytics, meeting KPIs for digital transformation initiatives. Contributed to projects across aerospace, energy (Blue Reliance), precision engineering (CPE), construction (Speed Fab, Malt House), technology (Net Shield, ERPs), online directories (Asian Directory), and glazing & manufacturing (Glazed Windows).
UI Designer at Cloud Zion LTD
July 1, 2022 - Present
Full-time remote role, collaborating with cross-functional teams in global programs. Redesigned enterprise websites and refined information architecture to improve navigation, usability, and engagement across platforms. Delivered advanced UI prototypes, animations, and interactive components that enhanced accessibility and user satisfaction. Built and maintained scalable design systems aligned with corporate branding, ensuring functional and visual consistency. Collaborated with data and development teams to refine designs based on analytics, meeting KPIs for digital transformation initiatives. Contributed to high-impact projects including customer portals, mobile apps, and internal dashboards that improved both customer retention and employee productivity. Project scope spanned aerospace, energy (Blue Reliance), precision engineering (CPE), construction (Speed Fab, Malt House), technology (Net Shield, ERPs), online directories (Asian Directory), and glazing & manufacturing (Glazed Win
UI Designer at Cloud Zion LTD
July 1, 2022 - June 3, 2024
Redesigned websites and improved information architecture based on user feedback. Implemented advanced UI animations and interactive elements to enhance user engagement and accessibility. Created prototypes and conducted data-driven analysis for usability optimization. Collaborated with developers to build and test front-end components across multiple frameworks and platforms.
UI/UX Designer at NexG & Viagoo Pte Ltd
July 1, 2021 - October 9, 2025
Led UI/UX design for logistics and mobility platforms, defining user journeys, wireframes, and prototypes that streamlined workflows and improved usability. Conducted usability testing and QA to support smooth launches. Improved overall user engagement by 15% across platforms and digital campaigns. Developed consistent design systems across applications, ensuring a unified user experience. Projects included web and mobile applications for enterprise logistics (Viagoo, FleetNexG), mobility & delivery platforms (ViMove, Runnerzz), and corporate initiatives (Bridgestone).
UI/UX Designer at NexG & Viagoo Pte Ltd
July 1, 2021 - October 9, 2025
Led UI/UX design for logistics and mobility platforms, working closely with engineers, marketing, and social media teams. Defined user journeys, wireframes, and prototypes that streamlined workflows and improved usability. Conducted usability testing and QA to support smooth launches and adoption. Improved overall user engagement by 15% across platforms and digital campaigns, strengthening retention and brand visibility. Developed consistent design systems across applications, ensuring a unified user experience. Projects included enterprise logistics (Viagoo, FleetNexG), mobility & delivery platforms (Viamove, Runnerzz), and corporate initiatives (Bridgestone).
UI/UX Designer at NexG & Viagoo Pte Ltd
December 1, 2018 - July 31, 2021
Led the UI/UX design for mobile and web applications, increasing user engagement by 15%, improving usability and user engagement. Designed interfaces for projects such as Viagoo, FleetNexG, Viamove, Runnerzz, and Bridgestone. Developed user journeys, storyboards, and wireframes to visualize app functionality. Worked closely with engineers and marketing teams, ensuring seamless design implementation. Conducted usability testing and provided QA support before product launch.
Web & UI/UX Designer at Fasa Sentra Arta Jaya (FastPay)
October 1, 2018 - October 9, 2025
Designed and developed internal web applications for accounting and design teams, improving efficiency and usability. Created interactive prototypes and workflows to define functionalities before development. Partnered with project leaders to refine UX strategies and align with business needs. Conducted usability testing to enhance overall platform performance and adoption.
Web & UI/UX Designer at Fasa Sentra Arta Jaya (FastPay)
October 1, 2018 - October 9, 2025
Designed and developed internal web applications for accounting and design teams, improving efficiency and usability. Created interactive prototypes and workflows to define functionalities before development. Partnered with project leaders to refine UX strategies and align with business needs. Conducted usability testing to enhance overall platform performance and adoption.
Web & UI/UX Designer at Fasa Sentra Arta Jaya (FastPay)
January 1, 2017 - October 31, 2018
Designed and developed internal web applications for accounting and design departments. Created interactive prototypes and user flows to define web app functionalities. Collaborated with project leaders and teams to refine UX/UI strategies. Conducted usability testing to enhance platform efficiency.
Web & UI/UX Designer at Sahabat Gloria Foundation
December 1, 2016 - October 9, 2025
Redesigned the foundation’s website to optimize navigation and improve accessibility for students and donors. Created wireframes and mockups for a scholarship portal, enabling smoother application and management processes. Conducted usability tests with internal teams to ensure clarity, accessibility, and alignment with user needs. Collaborated with stakeholders to ensure digital solutions supported the foundation’s mission and community engagement.
Web & UI/UX Designer at Sahabat Gloria Foundation
December 1, 2016 - October 9, 2025
Redesigned the foundation’s website to optimize navigation and improve accessibility for students and donors. Created wireframes and mockups for a scholarship portal, enabling smoother application and management processes. Conducted usability tests with internal teams to ensure clarity, accessibility, and alignment with user needs. Collaborated with stakeholders to ensure digital solutions supported the foundation’s mission and community engagement.
Web & UI/UX Designer at Sahabat Gloria Foundation
January 1, 2015 - December 31, 2016
Redesigned the Sahabat Gloria website, optimizing navigation and content structure. Created wireframes and mockups for the scholarship program portal. Conducted usability tests with employees to improve site accessibility and user experience.

Education

Bachelor's Degree at Duta Wacana Christian University
January 1, 2015 - December 31, 2015
Bachelor's Degree in Information Systems (Multimedia & Web Development) at Duta Wacana Christian University
January 11, 2030 - October 9, 2025
Bachelor's Degree in Information Systems (Multimedia & Web Development) at Duta Wacana Christian University
January 11, 2030 - October 9, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Software & Internet, Retail, Financial Services, Non-Profit Organization, Manufacturing, Transportation & Logistics, Professional Services, Media & Entertainment

Skills

Experience Level