Brian Njuguna
I’m a digital marketing and growth strategist who builds and optimizes campaigns that turn audience attention into signups, clicks, and sales.
About
I’m a digital marketing and growth strategist who builds and optimizes campaigns that turn audience attention into signups, clicks, and sales. I work at the intersection of content, data, and localization—planning and executing strategies across multiple African markets, writing campaign copy, and using performance analytics to continuously improve results.
Over the years, I’ve led growth work that includes SEO-focused content, email lifecycle and automation, and paid media testing. I’m especially proud of outcomes like a 27%+ lift in email signups and CTR from A/B-tested pop-up campaigns, plus the systems and reporting that help teams move faster with clear, measurable insights.
- 3 years' experience
- Joined November 2026
Industry experience
- Financial Services
- Media & Entertainment
- Professional Services
- Retail
Work experience
Led digital campaign strategy across eight African countries, adapting messaging and channel mix to local market behavior. Used AI tools and performance analytics to optimize SEO, email, and social campaigns. Designed and ran A/B-tested pop-up banner campaigns to grow email signups, contributing to a 27%+ increase in email signups and CTR. Built and maintained a centralized content calendar across blogs, email, and social to keep publishing consistent across markets.
Hire Brian Njuguna today
Post a job and invite Brian, or contact them directly. No hidden commission.