Apparel designer with 15+ years of experience leading elevated, trend-driven apparel collections from concept through production—balancing comfort, performance, and modern aesthetics for B2B and DTC brands. Passionate about customer-centric research, competitive analysis, and fabric/functional trim innovation to create emotionally connected wearable experiences. Known for building products from the ground up—trend research, design development, fittings, tech packs, tech sketches, construction callouts, BOMs, and production quality control—while partnering cross-functionally with merchandising, development, sourcing, and overseas factories to deliver commercially successful seasonal programs.

Briana Boyko

Apparel designer with 15+ years of experience leading elevated, trend-driven apparel collections from concept through production—balancing comfort, performance, and modern aesthetics for B2B and DTC brands. Passionate about customer-centric research, competitive analysis, and fabric/functional trim innovation to create emotionally connected wearable experiences. Known for building products from the ground up—trend research, design development, fittings, tech packs, tech sketches, construction callouts, BOMs, and production quality control—while partnering cross-functionally with merchandising, development, sourcing, and overseas factories to deliver commercially successful seasonal programs.

Available to hire

Apparel designer with 15+ years of experience leading elevated, trend-driven apparel collections from concept through production—balancing comfort, performance, and modern aesthetics for B2B and DTC brands. Passionate about customer-centric research, competitive analysis, and fabric/functional trim innovation to create emotionally connected wearable experiences.

Known for building products from the ground up—trend research, design development, fittings, tech packs, tech sketches, construction callouts, BOMs, and production quality control—while partnering cross-functionally with merchandising, development, sourcing, and overseas factories to deliver commercially successful seasonal programs.

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Work Experience

Senior Apparel Designer at Weissman’s Designs for Dance
October 1, 2023 - February 1, 2026
Designed game-day and performance related apparel within the dance category with responsibilities spanning design creation and cross-functional coordination. Developed and evaluated prototype concepts and contributed to styling/visual direction through research and presentations. Produced design deliverables for production and supported collaboration with teams to ensure execution quality.
Senior Designer Supplement Superstores Design Lead at 1st Phorm International
June 1, 2021 - October 1, 2023
Developed an activewear line based on the current customer base for online and select store sales. Managed design and development across women’s and men’s activewear, outerwear, and lifestyle categories. Led seasonal market research and competitive analysis to find emerging trends and whitespace opportunities. Designed performance and lifestyle headwear and accessories and supported cross-functional alignment with customer insights and brand integrity. Conducted fittings with support from product development and partnered with overseas factories. Created tech packs including tech pages, construction callouts, BOMs, and color stories for vendors and store managers. Supported in-store merchandising by designing apparel shopping build-outs and suggested franchise build-outs. Created holiday and giveaway graphics for brand campaigns and value-added programs.
Freelance Graphic Designer at Lindenwood University - Women’s Rugby
June 1, 2015 - September 30, 2021
Created sublimated and campaign graphic design work supporting rugby team communications and seasonal athletics content.
Freelance Graphic Designer at Weissman’s Designs for Dance
June 1, 2015 - September 30, 2021
Created unique sublimated graphic designs for game-day jerseys and warm-up apparel. Led graphics for team campaigns, flyers, calendars, and other seasonal communications across fall 15s and spring 7s seasons.
Senior Apparel Designer at 1st Phorm International
February 1, 2014 - May 31, 2021
Created and led an activewear line aligned to the existing customer base for online and select store sales. Owned seasonal collection development from concept through production across women’s and men’s activewear, outerwear, and lifestyle categories. Conducted seasonal market research and competitive analysis to identify whitespace opportunities. Designed new best-sellers into the core program and developed performance and lifestyle headwear and accessories. Partnered closely with operations and cross-functional teams to ensure product direction reflected customer insights, trend, and brand integrity. Conducted fittings and collaborated with overseas factories. Produced detailed technical sketches, construction callouts, BOMs, tech packs, and color stories for vendor execution and store needs. Created graphic designs for monthly value-added giveaways and holiday tees/accessories. Built apparel shopping build-outs for corporate stores and recommended franchise build-outs. Attended
Freelance Apparel Designer at Red Bull North America
May 1, 2013 - July 31, 2013
Designed functional promo apparel for events with sublimated artwork. Developed detailed tech packs to push designs into production including tech page, color page, detailed close-ups of interior construction, and Bill of Materials.
Freelance Apparel Designer at Fox Head, Inc.
May 1, 2013 - July 1, 2013
Designed performance and promo apparel with sublimated artwork for events. Produced thorough tech packs to support production including tech page, color page, art pages, interior construction close-ups, and Bill of Materials.
Assistant Costume Photoshoot Coordinator at Marcea
March 1, 2013 - May 1, 2013
Coordinated costume assignment and styling support for annual catalog photoshoots. Assisted with organizing fit/styling for models and contributed to the overall photoshoot preparation workflow.
Freelance Graphic Designer at Lindenwood University - Women’s Rugby
September 1, 2011 - January 31, 2014
Supported graphic design deliverables for team campaigns, flyers, calendars, and seasonal communications spanning fall 15s and spring 7s.
Freelance Technical Flats (Draping/Technical Illustration) at Freelance (Technical Illustration)
June 1, 2011 - March 31, 2012
Produced technical flat illustrations correlating to draping exercises for a draping course by Karolyn Kiisel (2D to 3D draping understanding). Created technical flats as published coursework outputs.
Freelance Designer & Seamstress (Bridal) at Independent (Freelance)
March 1, 2011 - May 31, 2022
Created bridal gown “recreation” design options based on heirloom dress references or inspiration imagery. Produced 3–5 design options per client with aligned price-point guidance. Draped, patterned, sewed, and embellished gowns, veils, and accessories. Managed and consulted 2–4 fittings per bride, ensuring fit and design details translated to final product. Provided additional freelance services across women’s/men’s activewear, wetsuits, men’s sportswear, and eveningwear brands as a design/seamstress collaborator.
Associate Designer Intern -> Assistant -> Associate at Fox Head, Inc.
February 1, 2011 - February 1, 2014
Designed across fleece, wovens/plaid, and bottoms categories; supported sweaters, swimwear, and seamless categories. Created detailed tech packs including tech page, color page, art page, and BOM. Developed fabrics with domestic vendors including color and wash techniques and custom stripes. Owned fleece/french terries seasonal fabric color and lab dips, achieving strong scores in physical and online color tests. Created SMU designs, advised engineered artwork placement, and supported mood boards for trends, silhouettes, and print direction. Attended bi-monthly shopping reports and trade shows, collaborating closely with development and pattern teams to translate concepts into wearable, production-ready components.
Mentor / Assistant and Associate Designer at Otis College of Art and Design / Professional Mentorship (coursework & placements)
January 1, 2009 - December 31, 2011
Mentored assistant and associate designers and supported technical flat/tech pack oriented learning for apparel design workflows.

Education

Bachelor of Fine Arts/ Fashion Design at Otis College of Art and Design
January 1, 2007 - December 31, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Non-Profit Organization, Manufacturing, Education