My name is Briana, but most people call me Bri. I’m a marketer driven by impact and fulfilled by helping others grow. By day, I lead paid media, run integrated marketing campaigns, and teach a marketing course for young women, helping them build real-world skills and navigate their careers. By night, I work as a freelance marketer and UGC creator, partnering with brands of all sizes to bring their creative or strategic marketing to life. I have 6+ years of experience across bootstrapped startups and international corporations, which has helped me become a true “jack of all trades.” Through teaching, I realized I love sharing my marketing knowledge so much that I’ve expanded my work to support organizations and individuals who need extra guidance, as I continue building my freelance and consulting practice. When I’m not working, you’ll usually find me watching a sunrise, volunteering at my public speaking club, or planning my next trip (headed to hike the Machu Picchu next, all recommendations welcome!)

Briana Drew Minch

My name is Briana, but most people call me Bri. I’m a marketer driven by impact and fulfilled by helping others grow. By day, I lead paid media, run integrated marketing campaigns, and teach a marketing course for young women, helping them build real-world skills and navigate their careers. By night, I work as a freelance marketer and UGC creator, partnering with brands of all sizes to bring their creative or strategic marketing to life. I have 6+ years of experience across bootstrapped startups and international corporations, which has helped me become a true “jack of all trades.” Through teaching, I realized I love sharing my marketing knowledge so much that I’ve expanded my work to support organizations and individuals who need extra guidance, as I continue building my freelance and consulting practice. When I’m not working, you’ll usually find me watching a sunrise, volunteering at my public speaking club, or planning my next trip (headed to hike the Machu Picchu next, all recommendations welcome!)

Available to hire

My name is Briana, but most people call me Bri.

I’m a marketer driven by impact and fulfilled by helping others
grow. By day, I lead paid media, run integrated marketing
campaigns, and teach a marketing course for young women,
helping them build real-world skills and navigate their careers. By
night, I work as a freelance marketer and UGC creator, partnering
with brands of all sizes to bring their creative or strategic
marketing to life.

I have 6+ years of experience across bootstrapped startups and
international corporations, which has helped me become a true
“jack of all trades.” Through teaching, I realized I love sharing my
marketing knowledge so much that I’ve expanded my work to
support organizations and individuals who need extra guidance,
as I continue building my freelance and consulting practice.

When I’m not working, you’ll usually find me watching a sunrise,
volunteering at my public speaking club, or planning my next trip
(headed to hike the Machu Picchu next, all recommendations
welcome!)

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Work Experience

Remote Personal Brand & UGC Creator
July 1, 2025 - Present
Developed a personal brand on TikTok creating travel, lifestyle, and wellness content; grew audience following by 6x in one year. Produced viral content generating 1.1M total likes with top-performing videos reaching multi-million views. Drove sales through product-focused content, generating 872 link clicks, 311 orders, and $8k+ revenue within 60 days. Collaborated with brands on UGC and partnership content including Kit­sch, Pixi, Tanologist, Moosehill, and others (in-kind hospitality).
Marketing Manager & Instructor at Society Austin
May 1, 2025 - Present
Managed paid search and social campaigns, achieving CPC and CPL improvements versus industry benchmarks. Built and executed paid media strategies with technical implementation and measurement setup including UTM, GA4, Google Tag Manager, and related tracking. Produced and grew a weekly newsletter from 22k to 46k subscribers while maintaining a 64% open rate. Taught 330+ students across 12+ marketing specialties, providing weekly education and career coaching. Hosted bi-monthly virtual marketing events with 430+ attendees and coordinated content delivery across 25+ presenters per event. Increased lead visibility for company-wide funnel insights by implementing tracking systems (UTMs/cookies/GA4) and funneling data into the CRM with executive dashboards.
Integrated Marketing Manager at Influx
April 1, 2024 - May 1, 2025
Owned 82% of lead generation by managing B2B referral and affiliate programs, including strategy and relationship nurturing. Developed video content, wrote ad copy, and integrated conversion tracking across Google, Meta, LinkedIn, and Yelp paid ads. Analyzed performance data and partnered with hundreds of restaurant operators to create case studies and testimonials. Surpassed projected sales by 232% launching a pilot app for college students, leading GTM strategy and managing an ambassador program across 5 campuses.
Account Manager / Regional Marketing Manager at Company not specified
November 1, 2022 - April 1, 2024
Owned marketing strategy for 72+ hospitality clients across email, in-store promotions, social media, events, SMS, and more. Managed strategic partnerships with leadership in hospitality organizations to develop and execute co-marketing campaigns. Monitored client performance via Tableau ensuring sales targets were met with 100% record of no client delinquency. Launched an influencer program sourcing 50+ creators and managing execution across relationships, contracts, and content production.
Remote Marketing Operations Manager at HiWave.com
May 1, 2022 - November 1, 2022
Launched the company's first strategic SaaS partnerships program through relationship building and content development. Achieved Top Partner of the Quarter status with a leading AI/CS company across 430+ global tech partners. Led a client gifting program for 150 accounts, managed budget, and coordinated global distribution across the US, UK, and Australia. Acted as project manager between agencies and oversaw advertising, paid media, SEO, and CRM implementation.
Marketing Operations Manager at Company not specified (HiWave context implied)
June 1, 2021 - June 1, 2022
Strategized and executed TikTok strategy generating 960K views, 175K likes, and 7,000 product orders in one week. Led hiring process, reviewing 150+ applications, hiring first 6 employees, and developing onboarding materials and procedures. Led go-to-market strategy for a new startup brand focusing on product positioning, customer segmentation, and executing integrated multi-channel campaigns.

Education

Bachelor's degree (assumed from degree listing) at East Carolina University
August 1, 2017 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet