I'm a marketing and communications professional with a background spanning both agency and client-side roles. I'm a natural connector and storyteller, combining strategic thinking with genuine empathy—understanding what clients need and how to deliver it. As co-founder of a boutique content agency, I’ve helped businesses clarify their message, build trust, and achieve real results. I'm seeking a long-term role where I can contribute to meaningful work, strong relationships, and shared growth. I thrive in collaborative environments, loved by teams for turning ideas into compelling narratives and measurable outcomes. I bring a hands-on approach to growth, audience engagement, and digital transformation for purpose-driven brands, with a focus on authentic storytelling, data-informed decisions, and scalable content programs.

I'm a marketing and communications professional with a background spanning both agency and client-side roles. I'm a natural connector and storyteller, combining strategic thinking with genuine empathy—understanding what clients need and how to deliver it. As co-founder of a boutique content agency, I’ve helped businesses clarify their message, build trust, and achieve real results. I'm seeking a long-term role where I can contribute to meaningful work, strong relationships, and shared growth. I thrive in collaborative environments, loved by teams for turning ideas into compelling narratives and measurable outcomes. I bring a hands-on approach to growth, audience engagement, and digital transformation for purpose-driven brands, with a focus on authentic storytelling, data-informed decisions, and scalable content programs.

Available to hire

I’m a marketing and communications professional with a background spanning both agency and client-side roles. I’m a natural connector and storyteller, combining strategic thinking with genuine empathy—understanding what clients need and how to deliver it. As co-founder of a boutique content agency, I’ve helped businesses clarify their message, build trust, and achieve real results. I’m seeking a long-term role where I can contribute to meaningful work, strong relationships, and shared growth.

I thrive in collaborative environments, loved by teams for turning ideas into compelling narratives and measurable outcomes. I bring a hands-on approach to growth, audience engagement, and digital transformation for purpose-driven brands, with a focus on authentic storytelling, data-informed decisions, and scalable content programs.

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Language

English
Fluent

Work Experience

Co-Founder, Communications & Content Strategist, Co-Host at Bolton Inc
January 1, 2025 - November 16, 2025
Co-hosting and producing The BoltonInc Effect podcast, growing an engaged digital community. Collaborating with videographers and editors to create multi-platform content boosting brand reach and engagement. Providing strategic consulting on growth, audience building, and digital transformation for purpose-driven brands. Leading brand storytelling initiatives, ensuring compelling messaging and audience engagement. Including SEO, social media, and paid advertising.
Digital Marketing Manager at Classic Group
January 1, 2025 - January 1, 2025
Developed multi-platform content strategies, including video and podcasts, to enhance brand storytelling. Managed digital campaigns with expertise in SEO, social media, and paid advertising to optimize audience reach. Led marketing initiatives generating $2M+ in sales for a new transportable homes business within the first year. Directed customer insights and analytics to refine marketing approaches and boost conversion rates. Collaborated with cross-functional teams to execute targeted campaigns aligned with strategic goals.
Senior Marketing & Comms Strategist at Blue Ocean Agency
November 1, 2021 - November 1, 2021
Designed and executed marketing strategies for clients across various sectors, including B2B, travel, and events. Developed audience personas and crafted targeted messaging for optimised engagement. Managed digital campaigns, leveraging HubSpot, Google Analytics, and social media tools. Oversaw budget planning, ensuring alignment with strategic objectives and maximising campaign ROI.
Senior Account Director at Stonewall Digital Agency & Ogilvy
January 1, 2011 - January 1, 2011
Freelance senior account director focusing on Facebook/Instagram marketing and agency collaboration for client campaigns.
Producer at Witch and Wizard Productions
January 1, 2010 - January 1, 2010
Produced video content and documentaries to support national activations and initiatives.
Senior Key Account Director at King James Advertising Agency
January 1, 2010 - January 1, 2010
Senior relationship lead and strategist managing key client accounts, campaigns, and performance.
Marketing Consultant at Subaru South Africa & BMW
January 1, 2007 - January 1, 2007
Marketing consultant advising on regional campaigns, product launches, and brand messaging for Subaru South Africa and BMW.
Marketing & Product Manager at TDK Systems (Bluetooth)
January 1, 2003 - January 1, 2003
Marketing & Product Manager responsible for product marketing and market expansion for Bluetooth solutions.

Education

Mini MBA in Marketing at Mark Ritson
January 1, 2021 - January 1, 2021
Film / Cinema / Video Studies at Wildlife Film Academy, South Africa
January 1, 2010 - January 1, 2010
Diploma in Marketing Management at IMM Graduate School, Johannesburg, South Africa
January 1, 2001 - January 1, 2003

Qualifications

Mini MBA
January 10, 2021 - May 31, 2021
Marketing Management Diploma
January 1, 2001 - December 4, 2003

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail