Brijesh Kumar

Planned, scheduled, and managed social media content across multiple digital platforms, maintaining a consistent posting cadence and brand voice aligned with campaign goals. Coordinated promotional rollout activities including content calendar planning, scheduling timelines, and cross-channel distribution to maximize campaign reach and audience engagement. Crafted audience-facing promotional copy and visual content assets using Canva and CapCut, producing materials optimized for social media storytelling and brand visibility. Managed direct-to-audience communication via WhatsApp and digital channels, handling follow-ups, re-engagement outreach, and community response workflows. Monitored campaign performance using GA4 and Meta Ads Manager, analyzing engagement rates, reach, click-through rates, and conversion trends to support data-driven decisions. Supported A/B testing of creative assets and campaign messaging, identifying stronger-performing content variations to improve audience re

Planned, launched, and optimized Facebook Ads and Meta Ads campaigns for local customer acquisition with precise audience targeting and demographic segmentation. Managed end-to-end social media marketing across platforms, improving organic engagement. Conducted keyword research and applied SEO fundamentals to content strategies. Monitored performance via GA4 and Facebook Ads Manager, producing dashboards that tracked CTR, CPC, reach, and conversions. Supported lead generation and customer acquisition with targeted content across funnel stages. Performed A/B testing on creatives and copy to identify high-performing variations. Created marketing content using Canva and CapCut to ensure brand consistency.