Amanda Magalhães
Communication and Advertising Specialist
Portugal
Portfolio: amandabcomunicacao.wixsite.com/portfolio
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I am a Communication and Advertising Specialist with a degree in Marketing and
extensive experience in communication, advertising, and brand strategy for both
B2B and B2C audiences. Over the past five years, I have built my career working
with content, copywriting, and creative planning, always focused on delivering
clear, strategic, and results-driven communication.
I began my professional journey as a social media intern at Ibérika Agency,
where I developed a strong foundation in advertising writing and brand
communication. Over time, I expanded my role to include copywriting, creative
planning, and campaign development for different types of businesses and
markets.
Throughout my career, I have worked with more than 40 clients between
companies and agencies as a freelancer, creating communication strategies,
advertising copy, and content for social media, campaigns, launches, and brand
positioning. Until recently, I worked at FutFanatics, where I was responsible for
creating and coordinating communication and advertising campaigns focused on
content, performance, and brand consistency.
One of the projects that most marked my career was the Valentine’s Day
campaign at FutFanatics. I led the creative concept, campaign messaging, and
the direction of visual and written communication under the theme “who loves,
gives.
” The objective was to connect emotional storytelling with commercial
strategy, showing that a gift goes beyond its price. The campaign achieved
positive ROI, exceeded sales expectations, and delivered a modern and visually
consistent result.
I am constantly seeking professional development. I have completed courses in
Creative Writing, Advertising Client Service, and Briefing at Redhook School, as
well as the Social Media de Elite program with Valter Azevedo. These
experiences strengthened my strategic thinking, storytelling skills, and
understanding of persuasive communication.
I recently ended my role at FutFanatics and moved to Portugal in search of better
opportunities for personal growth, career development, and professional
fulfillment. I am fully available to contribute with strategic thinking, creativity, and
commitment to high-quality communication and advertising projects
Work Experience
Education
Qualifications
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