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I’m Brittany Paris, a results-driven Social Media Manager with 8+ years of experience building brand presence across Instagram, Facebook, LinkedIn, TikTok, and X. I develop platform-native content strategies, manage editorial calendars, and run both organic and paid social campaigns that drive engagement and measurable ROI. I also bring a strong performance and innovation mindset—combining full-funnel social media execution with influencer campaign coordination, UGC program development, and short-form video workflows. Recently, I’ve specialized in AEO/GEO strategy, structuring content so brand pages can surface as cited resources in AI answer engines like ChatGPT, Claude, and Gemini.…I’m Brittany Paris, a results-driven Social Media Manager with 8+ years of experience building brand presence across Instagram, Facebook, LinkedIn, TikTok, and X. I develop platform-native content strategies, manage editorial calendars, and run both organic and paid social campaigns that drive engagement and measurable ROI. I also bring a strong performance and innovation mindset—combining full-funnel social media execution with influencer campaign coordination, UGC program development, and short-form video workflows. Recently, I’ve specialized in AEO/GEO strategy, structuring content so brand pages can surface as cited resources in AI answer engines like ChatGPT, Claude, and Gemini.

Brittany Paris

Content Creator, Community Manager, Brand Strategist, +6

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I’m Brittany Paris, a results-driven Social Media Manager with 8+ years of experience building brand presence across Instagram, Facebook, LinkedIn, TikTok, and X. I develop platform-native content strategies, manage editorial calendars, and run both organic and paid social campaigns that drive engagement and measurable ROI. I also bring a strong performance and innovation mindset—combining full-funnel social media execution with influencer campaign coordination, UGC program development, and short-form video workflows. Recently, I’ve specialized in AEO/GEO strategy, structuring content so brand pages can surface as cited resources in AI answer engines like ChatGPT, Claude, and Gemini.…I’m Brittany Paris, a results-driven Social Media Manager with 8+ years of experience building brand presence across Instagram, Facebook, LinkedIn, TikTok, and X. I develop platform-native content strategies, manage editorial calendars, and run both organic and paid social campaigns that drive engagement and measurable ROI. I also bring a strong performance and innovation mindset—combining full-funnel social media execution with influencer campaign coordination, UGC program development, and short-form video workflows. Recently, I’ve specialized in AEO/GEO strategy, structuring content so brand pages can surface as cited resources in AI answer engines like ChatGPT, Claude, and Gemini.

Available to hire

I’m Brittany Paris, a results-driven Social Media Manager with 8+ years of experience building brand presence across Instagram, Facebook, LinkedIn, TikTok, and X. I develop platform-native content strategies, manage editorial calendars, and run both organic and paid social campaigns that drive engagement and measurable ROI.

I also bring a strong performance and innovation mindset—combining full-funnel social media execution with influencer campaign coordination, UGC program development, and short-form video workflows. Recently, I’ve specialized in AEO/GEO strategy, structuring content so brand pages can surface as cited resources in AI answer engines like ChatGPT, Claude, and Gemini.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Global Social Media Manager and Strategy Consultant at A21

November 1, 2023 - December 31, 2024

Designed and implemented unified social media strategy across platforms; advised international teams on content strategy, editorial planning, and cross-channel execution; built brand standards to scale globally; grew organic engagement by delivering platform-native content balancing emotional urgency with clarity and accessibility; performance led to referral engagement with Christine Caine and Propel Women.

Influencer Campaign Contributor (Love Bracelet) at Cartier

September 1, 2019 - February 29, 2020

Contributed to a global influencer campaign by supporting influencer relationships, pricing negotiations, and content coordination across international markets.

Influencer Campaign Contributor at Cartier

September 1, 2019 - February 29, 2020

Contributed to global influencer campaign for Cartier Love Bracelet, managing influencer relationships, pricing negotiations, and content coordination across international markets.

Social Media Manager and Digital Marketing Consultant at Self-Employed

February 1, 2019 - Present

Managed organic social media strategy, content creation, and community management for clients including Christine Caine and Propel Women across Facebook, Instagram, Twitter/X, and LinkedIn; produced and edited Instagram Reels and short-form video content; led AEO/GEO content restructuring for a multi-location senior living client to surface as cited resources in AI platforms; managed GoHighLevel CRM to deploy email and SMS flows for B2B clients; aligned content calendars with organizational goals to translate mission-driven messaging into audience-first storytelling.

Influencer Campaign Contributor (Black Opium launch) at YSL (Yves Saint Laurent)

August 1, 2018 - January 31, 2019

Contributed to a global influencer campaign by supporting influencer relationships and content coordination across an international creator network for the fragrance launch.

Influencer Campaign Contributor at YSL (Yves Saint Laurent)

August 1, 2018 - January 31, 2019

Contributed to global influencer campaign for YSL Black Opium fragrance launch, managing influencer relationships and content coordination across international creator network.

Social Media Strategy Consultant and Supervisor at Airzap

June 1, 2018 - January 31, 2023

Led corporate social media strategy across Facebook, Instagram, and Google, overseeing content planning, publishing, and performance optimization; supervised campaign execution and maintained brand voice consistency; managed end-to-end paid social campaigns from creative briefing and audience targeting through ongoing optimization, improving ROAS across all accounts.

Social Media Manager and Media Buyer at NDPG (Multi-Client Digital Marketing Agency)

November 1, 2017 - November 30, 2023

Owned full-funnel social media strategy and paid social advertising across Facebook, Instagram, Google Ads, Amazon DSP, and Hulu/OTT for multiple client accounts, managing budgets and optimizing campaigns toward measurable ROAS of 4-6x; managed Shopify store backend for Nandog Pet Gear; executed email marketing campaigns via Klaviyo; built and scaled UGC programs; delivered monthly performance reports with data-driven insights.