Marketing Artist Manager at Netflix

Designed and produced high-performing ASO & UA creatives for 2D and 3D mobile games; consistently tested and optimized assets based on performance insights across channels. Onboarded external agencies and provided artistic and technical feedback on bespoke illustrations, UA and ASO creatives. Managed stakeholder input and proposed clear solutions to brainstorm ideations. Led multiple projects simultaneously, ensured art style consistency with brand guidelines and IPs, met timelines, and aligned with cross-functional teams. Led A/B testing and creative production efforts to maximize engagement, resulting in a 5% increase in CTR and CVR improvements across multiple game titles. Improved asset quality and reduced revisions by 30% through streamlined workflows and structured feedback.

Senior Artist / Marketing Artist at EA

Delivered innovative artistic creations in marketing art and 2D game art for multiple mobile titles. Provided feedback and art direction to overseas teams and external vendors. Collaborated with other departments to share knowledge, assets, and tools. Rendered designs and increased workflow efficiency by leveraging AI tools. Lifted App Store conversion rate by 3.2% via A/B tested marketing art for static and video assets, icons, screenshots, banners, and promo cards. Raised engagement by 4% by managing daily content for Diner Dash Adventures’ social pages with over 1.1 million followers. Improved player retention by creating new 2D assets including foods, garments, props, characters, deco, animals, UI, currency, and environments. Increased productivity by at least 20% by establishing naming conventions and file organization within the server, Google Drive, and SVN for marketing and outsourcing teams.

Illustrator at IXL Learning

Collaborated with curriculum designers to curate assets that convey educational content. Created vector cartoon illustrations for kindergarten to middle school, translating complex actions and nouns into simple, recognizable visuals used by thousands of users.