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Hi, I'm Brittney Hawkins—a Digital Content Producer with a background in content strategy, user engagement, and data-driven storytelling across healthcare systems and creative platforms. I translate complex workflows into clear, engaging content experiences, training materials, and digital experiences that boost adoption and reduce errors. I combine marketing education, analytics, and creative direction to deliver content that improves user adoption, engagement, and performance. I enjoy collaborating with cross-functional teams to build content solutions that meet user needs and business goals while mentoring others in content delivery and storytelling.…Hi, I'm Brittney Hawkins—a Digital Content Producer with a background in content strategy, user engagement, and data-driven storytelling across healthcare systems and creative platforms. I translate complex workflows into clear, engaging content experiences, training materials, and digital experiences that boost adoption and reduce errors. I combine marketing education, analytics, and creative direction to deliver content that improves user adoption, engagement, and performance. I enjoy collaborating with cross-functional teams to build content solutions that meet user needs and business goals while mentoring others in content delivery and storytelling.

Brittney Hawkins

Content Producer, Content Strategist, Brand Strategist, +2

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Hi, I'm Brittney Hawkins—a Digital Content Producer with a background in content strategy, user engagement, and data-driven storytelling across healthcare systems and creative platforms. I translate complex workflows into clear, engaging content experiences, training materials, and digital experiences that boost adoption and reduce errors. I combine marketing education, analytics, and creative direction to deliver content that improves user adoption, engagement, and performance. I enjoy collaborating with cross-functional teams to build content solutions that meet user needs and business goals while mentoring others in content delivery and storytelling.…Hi, I'm Brittney Hawkins—a Digital Content Producer with a background in content strategy, user engagement, and data-driven storytelling across healthcare systems and creative platforms. I translate complex workflows into clear, engaging content experiences, training materials, and digital experiences that boost adoption and reduce errors. I combine marketing education, analytics, and creative direction to deliver content that improves user adoption, engagement, and performance. I enjoy collaborating with cross-functional teams to build content solutions that meet user needs and business goals while mentoring others in content delivery and storytelling.

Available to hire

Hi, I’m Brittney Hawkins—a Digital Content Producer with a background in content strategy, user engagement, and data-driven storytelling across healthcare systems and creative platforms. I translate complex workflows into clear, engaging content experiences, training materials, and digital experiences that boost adoption and reduce errors.

I combine marketing education, analytics, and creative direction to deliver content that improves user adoption, engagement, and performance. I enjoy collaborating with cross-functional teams to build content solutions that meet user needs and business goals while mentoring others in content delivery and storytelling.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Adoption Coach / Consultant (Digital Content & Training Focus) at Oracle Cerner

June 1, 2022 - June 1, 2025

Produced and delivered digital training content and user-facing materials that improved platform adoption across clinical teams, increasing engagement and reducing workflow errors. Translated complex healthcare systems into clear, digestible content experiences, improving usability for nurses, providers, and administrative staff. Led content-driven adoption strategies, resulting in measurable improvements in system usage and reduction in documentation and charge entry errors. Analyzed user behavior and performance data (Excel, DA2) to optimize content effectiveness and user workflows. Collaborated with cross-functional teams to develop content solutions aligned with user needs and business goals. Spearheaded end-user training sessions and onboarding experiences, improving user confidence and long-term retention. Created reporting dashboards and insights that informed leadership decisions on engagement and revenue optimization. Supported full-cycle implementations by producing education

Campaign Manager (Content & Audience Engagement) at Smart Circle / Affinity Connect / Marquee Marketing

March 1, 2021 - April 1, 2022

Designed and executed live and in-person content campaigns focused on audience engagement and brand storytelling. Built relationships with hundreds of users, translating brand messaging into high-impact, personalized experiences. Trained and mentored team members on content delivery, communication strategy, and audience engagement techniques. Increased campaign effectiveness through real-time feedback and content adjustments based on audience response.

Event Manager (Content & Brand Experience) at Benevolent Events

December 1, 2020 - January 1, 2021

Produced and managed event-based content experiences to support fundraising and brand storytelling. Delivered presentations and training that aligned teams with content messaging and audience engagement goals. Strengthened donor engagement through emotion-driven storytelling and communication strategies.