I’m a designer from Addis Ababa, where I mix a creative spark with a drive to tackle real user challenges. With four years as a UI/UX designer, I’m hooked on user research, fluid interactions, and interfaces that hook you in. What makes me stand out? I bring a fresh energy to every gig, with a knack for getting sectors like travel and tech startups—and I’m not afraid to lean on AI to supercharge my process. Whether it’s using AI tools to brainstorm layouts or tweak accessibility, I turn smart insights into designs that click with users. Clients love my practical approach and how I make ideas pop, with a little help from the future.
I cut my teeth at a startup agency, where I revamped a travel insurance website—boosting conversions by 10% with a cleaner flow and sharper visuals. I also worked with a tech startup, designing a dashboard that slashed onboarding time by 25% for its slick style. Using tools like Figma, Webflow, Adobe Suites ,and Framer, I deliver designs that look great and get results—more clicks, more happy users.
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I dove deep into revamping the travel insurance website heymondo.com, a project I’m proud to call mine. I led the charge in rethinking the user journey, simplifying the quote process, sprucing up the visuals with a modern vibe, and making it mobile-friendly. The result? There was a 10% jump in conversions and a 30% drop in bounce rates, all because users could finally breeze through and trust what they saw.
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