Brooke Stanley

Planned, wrote, and delivered email and SMS campaigns across multiple brands. Built automated email journeys targeting opened and closed leads, contributing $2m+ profit per year, and executed retention campaigns supporting $1.5m incremental revenue last year. Supported new product launches through campaign planning, email content creation, and execution. Analyzed campaign performance and optimized content via testing and audience insights. Built and maintained email templates and campaign assets in HubSpot. Contributed to improving customer reviews across Google, Trustpilot, Feefo, and ProductReview by customer engagement initiatives. Developed a business case for AI API integration with HubSpot to draft email content faster based on what performs well, collaborating with marketing, compliance, and product teams to ensure accuracy and effectiveness.

Created engaging content across social media, email, websites, and digital campaigns for prosthetics, supporting individuals across Australia and New Zealand. Collected and shared authentic stories from amputees, prosthetists, clinicians, and patients, highlighting how Össur products positively impact lives. Interviewed customers and healthcare professionals to develop compelling written, visual, and video content for social media, websites, email marketing, and case studies. Managed social media strategy and delivered integrated marketing campaigns for both B2B and B2C audiences. Coordinated community events (including mobility clinics and surf events), capturing participant stories and content that showcased experiences. Updated website content and managed digital communications to keep information relevant and engaging. Collaborated with clinicians, sales teams, product specialists, and external stakeholders to identify meaningful stories and deliver impactful communications; grew

Provided frontline employee services support, handling high volumes of calls and enquiries across HR, payroll, and IT systems, resolving issues efficiently and reducing disruption to day-to-day operations. Tracked and recorded enquiries and outcomes to improve service processes and collaborated with internal teams to resolve complex issues and improve employee experience. Supported integrated marketing campaigns across digital, email, and social media, including day-to-day social content planning and scheduling, website updates, and marketing communications. Supported community events via logistics, vendor coordination, and promotion; assisted in creating marketing collateral and campaign assets. Created and scheduled social media content across Facebook, Instagram, and LinkedIn, wrote captions, and sourced designed visual content using Canva. Monitored social media engagement and reported on content performance and audience insights; researched industry trends and competitor activity