Social Media Manager — Groupon at Groupon

Own social media strategy and execution for four European market accounts France, UK, Germany and Spain across Instagram, Facebook and TikTok, adapting creative direction and tone for each cultural context. Develop and test market-specific content formats and storytelling approaches to increase reach, engagement and platform growth across diverse audiences. Manage the full content lifecycle, from ideation and creative direction through to publishing and post-performance analysis, operating with a high degree of autonomy in a lean environment. Plan and execute culturally tailored content that ensures messaging resonates authentically in each market, drawing on a deep understanding of local nuance. Track and analyze weekly performance data across all platforms, using insights to refine strategy and guide ongoing content experimentation. Build and maintain structured reporting frameworks to support data-driven content decisions and communicate results clearly to leadership. Collaborate wi