Available to hire
Creative architect and design professional trained to work across brand identity, visual systems, and spatial projects. Develops cohesive experiences across digital and physical environments, combining concept development, creative direction, and hands-on execution.
Builds branded platforms from concept through implementation—covering e-commerce, editorial content, communications, visual assets, and event/retail formats—while coordinating partners, suppliers, and production across regions. Experienced in developing visual identity systems and managing web and campaign materials for public outreach and community engagement.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Fluent
Spanish; Castilian
Fluent
French
Intermediate
Work Experience
Visual Identity & Design Lead at Wohnprojekt Kornfeld (wohnprojekt-kornfeld.de)
October 1, 2025 - PresentDeveloped the project’s visual identity and cross-channel communication campaign across digital and print media. Designed and managed the project website, publications, and communication materials supporting public outreach and community engagement.
Creative Lead at GÜERO (guero.de)
September 1, 2024 - PresentConceived and developed an independent brand dedicated to curated Mexican craft based on folk art traditions and material knowledge. Defined brand concept, positioning, visual identity, and creative direction across all digital and physical touchpoints. Designed, built, and managed the e-commerce platform, editorial content, communications, and visual assets, while developing collaborations with retail spaces across Europe. Established and managed relationships with artisans, suppliers, and production partners across Mexico, sourcing, producing, and handling logistics for the European market. Conceptualized and delivered exhibition and temporary retail formats, including pop-up store presentations in Munich (Marieenplatz) with curation, spatial design, and brand presentation.
Creative Direction (Immersive Installation) at City of Regensburg / Tina Hase / collaborating artists
January 1, 2023 - January 1, 2023Collaborated with the city of Regensburg and artists to create immersive identities/narratives/spaces. Delivered creative direction for an immersive art installation at St. Oswald church in Regensburg.
Partner Liaison / Leading Culture Destination (LCD) Partner Coordinator at Leading Culture Destinations 02/2021–10/2021 (London)
February 1, 2021 - October 1, 2021Coordinated the LCD Berlin Awards 2021 campaign, overseeing communications, stakeholder coordination, and campaign delivery across 100+ nominated cultural institutions. Led communications and stakeholder management for nominated institutions, jury members, and freelance campaign staff. Managed partnerships and collaboration with Visit Berlin.
Project Coordinator (Education Project) at LIMBUA Group
January 1, 2018 - March 1, 2018Performed social work in the organic macadamia farming sector in cooperation with the WELT:KLASSE foundation. Developed and delivered educational programs for local farmers, including hosting workshops on the importance and practices of organic farming.
Education
B.A. at TU Munich School of Engineering and Design
January 1, 2021 - January 1, 2025 at Tecnológico de Monterrey
January 1, 2023 - January 1, 2024 at Rudolf-Steiner Waldorf School
January 1, 2007 - January 1, 2020 at Michael Mount Waldorf School
January 1, 2016 - January 1, 2017 at Stonemasonry Summer School (Vienna)
January 1, 2019 - August 1, 2019Qualifications
Industry Experience
Non-Profit Organization, Education, Retail, Media & Entertainment, Professional Services, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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