I’m a creative director and producer based in Madrid, where I build video and visual storytelling operations across newsrooms, global e-commerce, and brand work. I come from a journalist-trained picture/video editing background, and I’m used to turning chaotic daily deadlines into consistent output—whether that means designing new formats that grow into categories or directing production teams to a repeatable creative standard. Over the last 20+ years, I’ve led everything from briefing and image selection through full end-to-end production, with a track record of audience growth from zero and strong performance results on platforms like YouTube. I also work comfortably with AI-assisted production tools to reduce turnaround time without losing craft, and I enjoy crafting pipelines that keep quality high—while still moving fast for real business and editorial needs.…

Bruno Maestrini

I’m a creative director and producer based in Madrid, where I build video and visual storytelling operations across newsrooms, global e-commerce, and brand work. I come from a journalist-trained picture/video editing background, and I’m used to turning chaotic daily deadlines into consistent output—whether that means designing new formats that grow into categories or directing production teams to a repeatable creative standard. Over the last 20+ years, I’ve led everything from briefing and image selection through full end-to-end production, with a track record of audience growth from zero and strong performance results on platforms like YouTube. I also work comfortably with AI-assisted production tools to reduce turnaround time without losing craft, and I enjoy crafting pipelines that keep quality high—while still moving fast for real business and editorial needs.…

Available to hire

I’m a creative director and producer based in Madrid, where I build video and visual storytelling operations across newsrooms, global e-commerce, and brand work. I come from a journalist-trained picture/video editing background, and I’m used to turning chaotic daily deadlines into consistent output—whether that means designing new formats that grow into categories or directing production teams to a repeatable creative standard.

Over the last 20+ years, I’ve led everything from briefing and image selection through full end-to-end production, with a track record of audience growth from zero and strong performance results on platforms like YouTube. I also work comfortably with AI-assisted production tools to reduce turnaround time without losing craft, and I enjoy crafting pipelines that keep quality high—while still moving fast for real business and editorial needs.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Content Marketing Manager at Scalefast / ESW
January 1, 2021 - January 1, 2023
Directed end-to-end video production for a global e-commerce platform, from concept to delivery, structuring outputs as campaign series (not one-off assets). Delivered 56 films in 2023 for clients including Kering and Square Enix. Produced tutorial and knowledge-base video for Air360 (analytics product) and outreach content. Contracted and directed external specialists (freelance voice artists and an outsourced motion graphics studio), including briefing, quality control, and payment. Produced logistics explainer content supporting partners such as DPD, FedEx and UPS, plus promotional enterprise outreach work for brands including Formula 1. Wrote SEO-led industry articles to support organic traffic and category positioning.
Founder & Creative Producer at Bpix Creative Studio
January 1, 2016 - Present
Assemble and direct project crews up to six people (designers, editors, camera assistants, voice talent), scope briefs, set creative standards, and deliver to deadline. Manage end-to-end projects including pricing and budget control across crew, travel, and logistics. Produce client films for organizations including Médecins Sans Frontières and Fundación Consejo España–EE.UU. (retained 2018–2020), plus work for Korean Cultural Centre, Content With Purpose (Certis Belchim) and Wondershare; some photography published by BBC. Localise video (English to Spanish) for Bored Panda with audio replacement, mixing, quality control, and voice-artist direction; identify translation inconsistencies and drive re-records. Create and edit episodic series solo and manage YouTube channel growth from zero through format/retention-driven production.
Assistant Director of Photography at China Daily
January 1, 2013 - January 1, 2016
Directed daily visual output across a 24-strong photo desk by briefing photographers and picture editors on approach and coverage for each assignment. Owned image selection, sequencing, and page placement for the print edition. Contributed to editorial planning alongside section editors and the Editor-in-Chief.
Assistant Editor, Multimedia at Zero Hora
January 1, 2012 - January 1, 2013
Co-edited FotoZH (2013), a tablet-native photography magazine for iPad, shaping editorial and visual identity across 11 issues. Directed photographers and art directors and curated each edition’s central photo essay. Led an eight-person multimedia team producing deadline-driven video for news features. Directed studio and location shoots and coordinated across editorial departments.
Co-founder & Co-host at Hora do Mac Podcast
January 1, 2008 - January 1, 2014
Co-founded and co-hosted one of Brazil’s longest-running technology podcasts, covering Apple hardware, software, and industry news across 100+ episodes. Grew the feed to about 2,000 subscribers and around 2,600 weekly downloads by 2011; achieved third place in the Technology category of Brazil’s Prêmio Podcast public vote (2009). Continued remotely from the US and China.
Teaching Assistant & Media Digitisation Technician at Southern Illinois University
January 1, 2008 - January 1, 2011
Planned and taught Photoshop, Illustrator, and InDesign labs for journalism students, grading 80+ students per semester. Digitised obsolete media formats for preservation and access. Completed MS coursework and produced a final documentary project; freelanced for Brazilian newspapers and the Futura Press photo newswire alongside.
Co-founder, Writer & Producer at Rabbit Tell
January 1, 2008 - Present
Developed and maintained hand-drawn iOS point-and-click adventure game Dawn, P.I. (live since 2021, supported, rated 4.8/5 across 15 reviews, localized into Spanish). Ran the player community directly. Built browser adventure that reached 60,000 plays in the opening weekend and became a trilogy. Commissioned by Sony to build a game for a hardware launch; wrote story and dialogue and authored the majority of puzzles.
Senior Online Journalist, Games & Technology at Terra Networks
January 1, 2005 - January 1, 2008
Covered video games and consumer technology for one of Latin America’s major web portals, publishing dozens of hardware/software reviews. Wrote and grew Technotrash, a technology blog that peaked at 200,000 views per day. Devised a pop-up news story format for the science channel that drew 8M views in one day and was republished across all Latin American editions. Worked as staff photographer on breaking assignments, including first on scene at one of Brazil’s largest bank robberies.
Copywriter → Web Division Lead at Mais Propaganda
January 1, 2002 - January 1, 2005
Hired into advertising copywriting, proposed and launched the agency’s web division, and then led it. Won and delivered the agency’s first major accounts.

Education

Master of Science, Professional Media & Media Management Studies at Southern Illinois University Carbondale
January 1, 2008 - January 1, 2010
Bachelor of Arts, Social Communication (Advertising & Publicity) at Universidade Católica de Pelotas
January 1, 2000 - January 1, 2003
Kalish, Stan Kalish Picture Editing Workshop at National Press Photographers Foundation
January 1, 2011 - September 24, 2026

Qualifications

Spanish (DELE) C1 certification
January 11, 2030 - September 24, 2026

Industry Experience

Media & Entertainment, Gaming, Retail, Software & Internet, Professional Services, Education, Non-Profit Organization