Beyond Zero Brand Identity

Beyond Zero is the brand category for Toyota’s carbon neutral initiative behind their line of electric vehicles, including Battery, Fuel Cell, Plug-In Hybrid, and Hybrid.

I designed the Beyond Zero brand with a distinct logo and identity that reduces the red Toyota square to nothing, framing it in a graphic zero. Also distinct from the core brand, Beyond Zero favors white space and energetic graphics over full bleed imagery. The effect is clean and optimistic.

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