I’m a social media and community leader based in Manchester, helping brands build culturally relevant, high-engagement communities across organic and paid channels. Over the last few years I’ve led end-to-end strategy and execution—turning brand goals into social-first content, managing creators and UGC, and reporting performance with clear learnings. I enjoy blending creative storytelling with practical community management: nurturing online conversations, improving brand sentiment, and scaling campaigns with strong influencer/UGC partnerships. Whether working agency or in-house, I focus on measurable growth—like consistently exceeding monthly engagement targets—while collaborating across teams to deliver campaigns on time and with a strong, friendly brand voice.…

Bryce Brown

I’m a social media and community leader based in Manchester, helping brands build culturally relevant, high-engagement communities across organic and paid channels. Over the last few years I’ve led end-to-end strategy and execution—turning brand goals into social-first content, managing creators and UGC, and reporting performance with clear learnings. I enjoy blending creative storytelling with practical community management: nurturing online conversations, improving brand sentiment, and scaling campaigns with strong influencer/UGC partnerships. Whether working agency or in-house, I focus on measurable growth—like consistently exceeding monthly engagement targets—while collaborating across teams to deliver campaigns on time and with a strong, friendly brand voice.…

Available to hire

I’m a social media and community leader based in Manchester, helping brands build culturally relevant, high-engagement communities across organic and paid channels. Over the last few years I’ve led end-to-end strategy and execution—turning brand goals into social-first content, managing creators and UGC, and reporting performance with clear learnings.

I enjoy blending creative storytelling with practical community management: nurturing online conversations, improving brand sentiment, and scaling campaigns with strong influencer/UGC partnerships. Whether working agency or in-house, I focus on measurable growth—like consistently exceeding monthly engagement targets—while collaborating across teams to deliver campaigns on time and with a strong, friendly brand voice.

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Work Experience

Senior Social Media Manager at Open Partners - Media Agency
September 1, 2025 - Present
Owned end-to-end responsibility for organic social across leading UK brand accounts using a data-led approach to content planning and reporting. Ran fully integrated campaigns across organic and paid social, and collaborated cross-functionally to manage social outputs and uncover the commercial value of organic community building.
Senior Social Media & Community Manager at RAINY-BROWN/BRYCE
September 1, 2025 - Present
End-to-end ownership of organic social across leading UK brand accounts. Uses a data-led approach to content planning and reporting, and runs integrated campaigns across organic and paid social. Works cross-functionally to manage social outputs and unlock the commercial value of organic social and community.
Social Community Manager at Cookie’s UK
April 1, 2024 - September 1, 2025
Led leading UK social media strategy to increase national awareness and build hype in a new brand territory. Owned end-to-end management of all social channels with a strong focus on culture-led content that drives brand sentiment and awareness. Managed influencer/creator and UGC agency partners, overseeing community building and ongoing engagement. Maintained monthly engagement metrics exceeding 20% and handled community reporting and cross-channel content performance updates using Adobe Creative Suite and design tools.
Senior Social Media & Community Manager at RAINY-BROWNBRYCE
April 1, 2024 - September 1, 2025
Leading UK social media strategy to increase national awareness and build hype for a new brand territory. Full ownership of all social channels with a strong focus on culture content, driving brand sentiment and awareness. Managing influencer, creator, and UGC agency relationships; delivering brand storytelling and community management with monthly engagement metrics exceeding 20% per month. Responsible for social media strategy, community & culture content creation, reporting, and multi-channel content strategies; also provides copywriting and creative direction while working cross-functionally and meeting tight deadlines.
Social Media Executive at Insomnia Cookies UK
June 1, 2023 - April 1, 2024
Adapted international brand strategy for a UK launch by owning end-to-end organic social channel management. Supported wider marketing and development teams, improving ROI on paid campaigns through stronger content strategy and optimization. Managed influencer and creator relationships and supported events/marketing execution, contributing to account and content performance improvements, including organic growth outcomes.
Social Media Executive (UK) at Insomnia Cookies UK
June 1, 2023 - April 1, 2024
Owned UK social media strategy for brand launch and account growth. Increased ROI on paid campaigns by improving content strategy, and supported wider marketing and development teams. Managed influencer and creator partners and contributed to events management.
Senior Social Media Manager at Coco a Cabana Chocolatiers
May 1, 2022 - March 1, 2023
Managed social media operations and content creation, including community engagement and reporting. Grew social account following by 100% organically through improved content cadence and content creation supported by CRM/PR and event coordination.
Marketing Executive (Social Media) at Cocoa Cabaña Chocolatiers
May 1, 2022 - March 1, 2023
Led social media strategy and community management. Managed content creation, CRM/PR and events. Oversaw social media operations in a senior support capacity.

Education

Fashion Business & Management (Hons) at Manchester Met University
January 1, 2019 - January 1, 2022
Fashion Business & Management (Hons) at Manchester Metropolitan University
January 1, 2019 - December 1, 2022

Qualifications

IPA effectiveness
September 30, 2025 - October 8, 2025
IP A Effectiveness Essentials (IPA)
January 11, 2030 - September 1, 2026
HND Retail Management
January 11, 2030 - September 1, 2026

Industry Experience

Media & Entertainment, Education, Retail, Non-Profit Organization, Professional Services, Consumer Goods, Travel & Hospitality