I’m a social media and community leader based in Manchester, helping brands build culturally relevant, high-engagement communities across organic and paid channels. Over the last few years I’ve led end-to-end strategy and execution—turning brand goals into social-first content, managing creators and UGC, and reporting performance with clear learnings.
I enjoy blending creative storytelling with practical community management: nurturing online conversations, improving brand sentiment, and scaling campaigns with strong influencer/UGC partnerships. Whether working agency or in-house, I focus on measurable growth—like consistently exceeding monthly engagement targets—while collaborating across teams to deliver campaigns on time and with a strong, friendly brand voice.
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