Bryonie Brignall

Worked with the founder on a consultancy basis to set up and establish the brand, drawing on previous tech-sector experience. Built and optimised the company website to align with priority industry keywords and wider SEO requirements. Developed marketing brand, collateral, sales pitches and decks, ensuring a consistent visual identity and story across touchpoints. Shaped business development messaging to attract new clients and support lead generation. Led marketing content creation and channel planning and optimisation.

Lead the development and delivery of a marketing strategy that translates business goals into clear plans across digital, content and events. Own integrated campaigns that build brand awareness and generate qualified leads, using website, email, content and partnerships. Champion audience insight, building and segmenting CRM data to inform targeting, messaging and channel selection. Oversee creation of marketing content, ensuring complex topics are translated into clear, engaging communications. Optimise owned channels with a focus on SEO and low/no cost activity to grow visibility and inbound opportunities. Report on performance through dashboards and narrative insight, making recommendations to improve effectiveness. Line manage and coach marketing colleagues, contributing to a collaborative, inclusive culture. Support internal communications and wellbeing initiatives that drive engagement and positive ways of working.

Delivered integrated marketing and events activity for a fast-growing digital consulting business, aligning messaging across regional strategy and supporting go-to-market efforts. Coordinated digital, email, events and partner activity to reach specialist and hard-to-reach audiences and supported large-scale events and campaigns.