Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Head of Marketing at Mackinnon Bruce International
January 1, 2023 - February 1, 2026Lead the development and delivery of a marketing strategy that translates business goals into clear plans across digital, content and events. Own integrated campaigns that build brand awareness and generate qualified leads, using website, email, content and partnerships. Champion audience insight, building and segmenting CRM data to inform targeting, messaging and channel selection. Oversee creation of marketing content, ensuring complex topics are translated into clear, engaging communications. Optimise owned channels with a focus on SEO and low/no cost activity to grow visibility and inbound opportunities. Report on performance through dashboards and narrative insight, making recommendations to improve effectiveness. Line manage and coach marketing colleagues, contributing to a collaborative, inclusive culture. Support internal communications and wellbeing initiatives that drive engagement and positive ways of working.
Head of Marketing (Part-time / Freelance) at Little Bao Boy
December 1, 2016 - PresentHelped build the Little Bao Boy brand from a small pop-up to an internationally recognised food business in the UK. Led branding and event management for pop-ups, driving early awareness and growth. Transitioned into a freelance role focused on design, marketing and events to support ongoing growth and strategic projects. Collaborated with multiple stakeholders on business development and brand expansion initiatives.
Marketing, Events & Brand Manager at Netpremacy
September 1, 2017 - May 1, 2021Delivered integrated campaigns for complex technology offerings, working with brands across the portfolio to translate technical solutions into clear, benefit-led messaging. Coordinated digital and events activity, managed partner relations to ensure high-quality delivery and impact. Built strong relationships with Google and other tech partners, managing joint campaigns and events, and supporting enterprise lead generation.
Marketing & Events Lead at AND Digital
May 1, 2021 - October 1, 2022Delivered integrated marketing and events activity for a fast-growing digital consulting business, aligning messaging across regional strategy and supporting go-to-market efforts. Coordinated digital, email, events and partner activity to reach specialist and hard-to-reach audiences and supported large-scale events and campaigns.
Marketing Director (Part-time / Freelance) at Nitter Natter Tech
January 1, 2025 - PresentWorked with the founder on a consultancy basis to set up and establish the brand, drawing on previous tech-sector experience. Built and optimised the company website to align with priority industry keywords and wider SEO requirements. Developed marketing brand, collateral, sales pitches and decks, ensuring a consistent visual identity and story across touchpoints. Shaped business development messaging to attract new clients and support lead generation. Led marketing content creation and channel planning and optimisation.
Education
Bachelor of Arts in Graphic Arts & Design at Leeds Beckett University
January 1, 2012 - January 1, 2015Qualifications
IDM Data-Driven Marketing Training
January 11, 2030 - April 21, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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